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The role of evaluation in marketing mix allocations By: Dr. Elling Hamso, Managing Partner, European ROI Institute, Sandnes, Norway
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ROI Methodology for Marketing Mix AllocationDr. Elling Hamso
European Event ROI Institute
ROI Methodology for Marketing Mix AllocationDr. Elling Hamso
European Event ROI Institute
inspire
educate
persuade
connect
to DO something
(not just think or feel)
which adds VALUE
to stakeholders
at the lowest possible COST
To INFLUENCE visitors
to DO something
which adds VALUE to stakeholders
at the lowest possible COST
Satisfaction
Learning
Application
Business Impact
ROI
The ROI Pyramid
Learning (information, skills, relationships, values)
Business Impact (revenue or cost)
Thank you!Thank you!