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Internet in Ukraine ©Smartica/Skykillers, 2012

Ukrainian Internet in Numbers

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A look on numbers od Ukrainian internet at a glimpse. Data includes Internet audience, social networks, comparison to other media and a bit on e-commerce, mobile iinternet and search trends. Each slide has a reference link so feel free to learn more following the full survey.

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Page 1: Ukrainian Internet in Numbers

Internet in Ukraine

©Smartica/Skykillers, 2012

Page 2: Ukrainian Internet in Numbers

Internet Penetration: Europe

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf

Page 3: Ukrainian Internet in Numbers

Internet Penetration: Ukraine 2010

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf

Page 4: Ukrainian Internet in Numbers

Internet Penetration: Ukraine 2011

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf

Page 5: Ukrainian Internet in Numbers

Internet Penetration: Age/Gender 2010

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf

Page 6: Ukrainian Internet in Numbers

Internet Penetration: Age

http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview

Page 7: Ukrainian Internet in Numbers

Internet Penetration: Use Frequency

http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview

Page 8: Ukrainian Internet in Numbers

Internet Penetration: Regions

http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview

Page 9: Ukrainian Internet in Numbers

Internet Penetration: Education

http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview

Page 10: Ukrainian Internet in Numbers

Internet Penetration: Income

http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview

Page 11: Ukrainian Internet in Numbers

Place of Use

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 12: Ukrainian Internet in Numbers

Use Time

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 13: Ukrainian Internet in Numbers

Broadband Penetration

http://ain.ua/2011/06/22/51438

Total broadband users = 3.9 mil (8% of Ukraine sitizens)

Page 14: Ukrainian Internet in Numbers

Mobile Internet

http://listai.com.ua/misc/kyivstar-mobile-internet/

Total users of mobile internet by Kyivstar by Q1 2011 = 8.17 mil

If we extrapolate this number on Kyivstar share of 46.7% mobile users then there is 17.49 mil mobile internet users in Ukraine

Page 15: Ukrainian Internet in Numbers

Mobile Penetration: SIM Cards

http://ain.ua/2011/09/29/60043

53.1 active SIM cards in Ukraine

Page 16: Ukrainian Internet in Numbers

Mobile Phone Types

http://www.rb.com.ua/rus/projects/omnibus/8084/

Page 17: Ukrainian Internet in Numbers

Audience and Time Online

http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview

Page 18: Ukrainian Internet in Numbers

Time Online

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf

Page 19: Ukrainian Internet in Numbers

Media Reach Comparison

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 20: Ukrainian Internet in Numbers

Media Contact Time Comparison

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 21: Ukrainian Internet in Numbers

Internet vs TV/Radio

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 22: Ukrainian Internet in Numbers

Internet vs Print

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 23: Ukrainian Internet in Numbers

Socialization Motive

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf

Page 24: Ukrainian Internet in Numbers

Social Networs Daily Share

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 25: Ukrainian Internet in Numbers

Social Networks Registration/Use

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf

Page 26: Ukrainian Internet in Numbers

Social Media Demographics

TNS Research MMI Ukraine 2010/Q3+Q4 for users 12-65 years old, living in 50000+ inhabitant cities http://ain.ua/2011/05/27/49765

Page 27: Ukrainian Internet in Numbers

Social Media Income

TNS Research MMI Ukraine 2010/Q3+Q4 for users 12-65 years old, living in 50000+ inhabitant cities http://ain.ua/2011/05/27/49765

Page 28: Ukrainian Internet in Numbers

Social Networks Registration/Age

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf

Page 29: Ukrainian Internet in Numbers

Social Networks Registration/Gender

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf

Page 30: Ukrainian Internet in Numbers

Social Networks Update Checkups

http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf

Page 31: Ukrainian Internet in Numbers

Internet Use Goal / Network

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 32: Ukrainian Internet in Numbers

Media Reach / Vkontakte User

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 33: Ukrainian Internet in Numbers

Media Reach / Facebook User

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 34: Ukrainian Internet in Numbers

Workday / Vkontakte User

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 35: Ukrainian Internet in Numbers

Workday / Facebook User

http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf

Page 36: Ukrainian Internet in Numbers

E-commerce Categories / Checks

http://ain.ua/2011/07/12/52941

Page 37: Ukrainian Internet in Numbers

E-commerce Categories

http://ain.ua/2011/07/12/52941

Page 38: Ukrainian Internet in Numbers

E-commerce Purchase Places

http://ain.ua/2011/07/12/52941

Page 39: Ukrainian Internet in Numbers

Search Traffic

http://top.bigmir.net/global/traffic?&y=2

Page 40: Ukrainian Internet in Numbers

Search Traffic

http://ain.ua/2011/07/12/52941

Page 41: Ukrainian Internet in Numbers

Top-25 Sites Daily / Monthly ShareДомены Daily Reach

google 61%vkontakte 61%

mail.ru 45%yandex 40%

odnoklassniki 33%youtube.com 19%

ukr.net 16%ex.ua 14%

wikipedia.org 13%marketgid 9%

gismeteo.ua 8%meta.ua 8%

i.ua 8%rutracker.org 7%

rambler.ru 7%facebook.com 7%

ucoz.ru 7%rozetka 6%

livejournal.com 6%blogspot.com 5%

sinoptik.ua 5%letitbit.net 5%

mg.mgshare.com 5%emarket 4%

depositfiles.com 4%

http://www.inau.org.ua/170.3786.0.0.1.0.phtml

Domain Monthly Reach

google 70%vkontakte 67%

mail.ru 64%yandex 61%

youtube.com 52%wikipedia.org 47%odnoklassniki 44%

marketgid 40%ucoz.ru 31%

i.ua 31%ukr.net 31%rozetka 30%

letitbit.net 29%ex.ua 27%

meta.ua 27%depositfiles.com 27%livejournal.com 27%blogspot.com 26%gismeteo.ua 24%

facebook.com 24%gidepark.ru 24%bigmir.net 23%

rutracker.org 22%emarket 22%

liveinternet.ru 21%

Page 42: Ukrainian Internet in Numbers

Top Google Search Quiries 2011

Google Zeitgeist Ukraine: http://google-ukraine-blog.blogspot.com/2011/12/google-zeitgeist-2011-2011.html

Search Purchase How to..? What is..?

vkontakte.ru авто научиться целоваться любовь

фильмы 2011 ноутбук выйти замуж инн

гугл холодильник накрутить волосы прованс

одноклассники iphone 4 правильно целоваться тагил

холостяк телевизор правильно фотографировать мультиварка

интерны пароварка делать суши планшет

погода кондиционер сделать майонез фейсбук

ютубе велосипед перепрошить телефон ipad

игры ламинат выбрать кондиционер мрт

фото видеорегистратор стать добрее санктум

Page 43: Ukrainian Internet in Numbers

THX!