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Customer Retention THE EVENTS HIGH EXPERIENCE SIMRAN DHALIWAL DIRECTOR, SALES & MARKETING

Understanding customer's psychology for better retention

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Page 1: Understanding customer's psychology for better retention

Customer RetentionTHE EVENTS HIGH EXPERIENCE

S IMRAN DHAL IWALDIRECTOR, SALES & MARKETING

Page 2: Understanding customer's psychology for better retention

Events HighAn event discovery, listing & ticketing

platform

Live in 4 citiesDelhi, Mumbai

Bangalore, Chennai

Helps people find amazing events by

bringing all events happening in

the city at one place

5000+ organizerson-boarded

Raised funding from Axilor Ventures

Selected as one of the top 50 ventures in India by Startup 50

Awards

Page 3: Understanding customer's psychology for better retention

Customer Retention

Build Relationships

Page 4: Understanding customer's psychology for better retention

Build RelationshipsIt is the number 1

reason we win deals

Let them speakListen to their

stories

Provide awesome support Stay in Touch

Page 5: Understanding customer's psychology for better retention

Kerwin Rae on Building Relationships

Page 6: Understanding customer's psychology for better retention

Customer Retention

Build Relationships

Go the Extra Mile

Page 7: Understanding customer's psychology for better retention

Go the Extra MileNothing can beat

meeting in person

Evolve – your strategy & your

product

Be there when they need you

Give something that the customer values

Page 8: Understanding customer's psychology for better retention

Customer Retention

Build Relationships

Go the Extra Mile

Honesty & Integrity

Page 9: Understanding customer's psychology for better retention

Honesty and IntegrityBe transparent –

alwaysBe genuine, Be passionate – it

shows

Walk away from a deal

Honour your commitments

Page 10: Understanding customer's psychology for better retention

Customer Retention

Honesty & Integrity

Build Relationships

Communicate

Go the Extra Mile

Page 11: Understanding customer's psychology for better retention

CommunicateTell when things

go badOver communicate

Share the smaller joys Be patient

Page 12: Understanding customer's psychology for better retention