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www.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupBridging The Age Gap, Understanding Generational CommunicationsBy Rebecca Gordon, Owner, Rebecca Gordon Group
Good Morning!www.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroup
Learning Communications the hard way
Background, communications as a development director Capitol Jazzfest and Childrens ExpoHoning my skills as a mother, 2
What is Communications?www.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupThe act of transferring information from one person to another.
Verbal
Non-Verbal
WrittenVisual
The single biggest problem in communication is the illusion that it has taken place
George Bernard Shaw
Rebeccas Easy Theory Path to Communicationswww.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupAIDAAttentionInterestDesireAction
What motivates people???
Jared Story picking up his room. Taking away his car.5
The Single Best Way To Communicate?www.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupIdentify What Motivates People
Big Brothers Big Sisters story stl louis raising money why he is involved6
Understanding Generations Helps Identify Motivationswww.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupThe events and conditions each of us experience during our formative years help define who we are and how we view the world.
The generation we grow up in is just one of the influences on adult behavior.
Why Generations?www.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroup
Rapidly Changing Demographic
Understand Impact in a Diverse Educational Environment
Diversity.a Broad ScopeDiversity is sometimes defined as differences between individuals
Part of our focus in a given situation or interaction depends on who we are
Generational differences are one aspect of diversity
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What is a Generation?A generation is a subdivision of population grouped in time intervals of approximately 18-20 years.Each generations attitudes and beliefs are formed by the cultural shifts, influential public personalities, technological changes, and the major events during their formative years.
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www.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupEach generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.
- George Orwell
Why is this important?
Do you remember when Kennedy died?
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TechnologyAnything that is in the world when you were born is normal and ordinary and is just a natural way the world works.Anything that is invented between the time when you are 15 to 35 is new, revolutionary and exciting, and you can possibly get a career in it.Anything invented after you are 35 is against the natural order of things.*According to the late author Douglas Adams(The Hitchhikers Guide to the Galaxy.)
In America Todaywww.rebeccagordongroup.org
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This is the first time in history that we have four generations in the workplace.TraditionalistsBaby BoomersGen XersGen Yers
GenerationsMaturesBorn Prior to 1946
Baby BoomersBorn 1946-1964
Generation XBorn 1965-1980
NextersBorn 1981-1995
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Where are you on the timeline?GENERATIONAL TIMELINE1922-19451946-19641965-19801981-2000Veterans, Silent, Baby BoomersGeneration XGeneration Y, Gen Yers,TraditionalistsMillennials, Echo BoomersCupsersAges 66 - 89Ages 47 - 65Ages 31 - 46Ages 11 - 30
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Silent GenerationMaturesVeteransTraditionalists
Traditionalists Major InfluencesAffected by the Great DepressionFranklin Roosevelt (New Deal)Introduction of TV and TV dinnersWorld War II, Korean WarMany are Veterans GI BillCommercial Air TravelCivic Organizations, LodgesBig Band Era, Jazz
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TraditionalistsValuesHard Work
Frugal
Dedication & Sacrifice
Honor / Respect for Rules
Sacrifice
19Grandmother 7 and 7 story
TraditionalistLeadership StyleDirect, Command & ControlInteractionIndividualistCommunicationsFormal/memo, One on One
OtherNo news is good newsExperience is respectedEducation for many was a dreamRotary PhonesMoneysave and pay with cashFamily is traditional
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Other ValuesConservative somewhat dressy clothingNeatly trimmed hairOwns American Golf ClubsMemories of Marx Brothers, Sinatra, Big Bands, Big CarsTV included Ed Sullivan, Bonanza, Father Knows BestSex on the honeymoonHeroes include FDR, Superman, Babe Ruth, Dimaggio, Patton, MacArthurMemorabilia include Juke Boxes, Blondie, Lone Ranger, Charlie McCarthy
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Where are you on the timeline?GENERATIONAL TIMELINE1922-19451946-19641965-19801981-2000Veterans, Silent, Baby BoomersGeneration XGeneration Y, Gen Yers,TraditionalistsMillennials, Echo BoomersCupsersAges 66 - 89Ages 47 - 65Ages 31 - 46Ages 11 - 30
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Baby Boomers Major InfluencesCivil Rights MovementsBirth ControlMoon LandingCuban Missile CrisisAssassination of Kennedys and MLKInflationNixon and the Watergate ScandalVietnamHeight of the Cold WarWomen in the work placeDivorceRock and Roll - Woodstock
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Baby Boomers Events & ExperiencesCivil Rights
Space Travel
Cold War
Sexual Revolution
Assassinations
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Baby Boomer ValuesOptimism
Team Orientation
Personal Gratification
Involvement
Personal Growth
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Baby Boomer
Leadership StyleConsensual, Collegial
InteractionTeam player, love to have meetings!CommunicationIn personOther Love title recognitionMoneyYou are valued and neededEducation is a birthrightFamily begins disintegratingBuy now, pay laterAffluent
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Other Baby BoomerMay wear designer glasses, whatever is trendyLonger HairDesigner SuitesMemories of Smothers Brothers, Beatles, Lassie, Drive In, Mickey Mouse ClubTV includes Laugh In, Westerns, Lassie, Mod Squad, Carson, MASH, Sunday Night DisneySex in the back seatHeroes include John and Jackie Kennedy, MLK, John Glenn, John Lennon, GandiMemorabilia includes fallout shelters, TV dinners, Hula Hoops, Peace Sign, Poodle Skirts,
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Where are you on the timeline?GENERATIONAL TIMELINE1922-19451946-19641965-19801981-2000Veterans, Silent, Baby BoomersGeneration XGeneration Y, Gen Yers,TraditionalistsMillennials, Echo BoomersCupsersAges 66 - 89Ages 47 - 65Ages 31 - 46Ages 11 - 30
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Gen Xers Major InfluencesChallenger DisasterBerlin WallDesert StormStar Wars - ReaganLatch Key Kids and Daycare kidsSkyrocketing Divorce RateScandalsPersonal ComputersCable TVHIVVideo Games
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Generation X Events & ExperiencesFall of Berlin Wall
Womens Liberation
Watergate
Energy Crisis
Cynical
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Generation X ValuesDiversity
Techno Literacy
Fun & Informality
Self Reliance/Autonomy
Pragmatism
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Generation X
Leadership StyleEveryone is the sameChallenge others
InteractionEntrepreneur
CommunicationsDirectImmediate
OtherFreedom is the best rewardLatch Key KidsMoney cautious.save-saveEducation is a way to get thereSorry to interrupt,but how am I doing?
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Other Generational XersMay wear functional clothing, have tattoos, any style hair, naval or nose ringsMemories of Tonya Harding, Snoop Doggy Dog, Beavis & Butthead, Video GamesTV includes SNL, Friends, 90210, Cosby, Sex On the InternetHeroes include Michael Jordan, Ron Reagan, Magic JohnsonMemorabilia include Brady Bunch, Pet Rocks, Platform shoes, ET, The Simpsons, Sesame Street, Cabbage Patch Dolls
33Darren/Jared snoop dog story
Where are you on the timeline?GENERATIONAL TIMELINE1922-19451946-19641965-19801981-2000Veterans, Silent, Baby BoomersGeneration XGeneration Y, Gen Yers,TraditionalistsMillennials, Echo BoomersCupsersAges 66 - 89Ages 47 - 65Ages 31 - 46Ages 11 - 30
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Gen YersOklahoma City BombingHigh School ShootingsEra of Natural DisastersDesert Storm, Iraq and Afghanistan9/11 TerrorismReality TV Computer/net/cell - instant informationLowest Parent/Child ratio in U.S. HistoryHelicopter parents and friend parents Have been protectedGeneration of self esteem
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Unique characteristics of the Gen Y
1 out of 4 lives in a single parent house-hold, 3 out of 4 with working moms.
The child is the center of the household
Loose family structure, Merged families
Coddled and protected kids
Value individuality yet are immersed in a global environment
Extremely diverse segment of the population (est. 50% are immigrants or children of immigrants.)
Surrounded by digital media.
YES, MOTHER. I TOLD YOU, IM DOING FINE ON MY OWN AT COLLEGE HEY, COULD YOU LOG ON AND FIND MY SCHEDULE, ORDER MY BOOKS AND CALL ME WHEN ITS TIME FOR CLASS?
The generation of the helicopter parents
Nexter ValuesOptimistic
Civic Duty
Confident
Achievement Oriented
Respect for Diversity
Social
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Nexter
OtherMeaningful workWhenever I want it I can push & clickWill work with other bright & creative peopleMerged familiesEarn money to spend it
Leadership StyleTBD
InteractionParticipativeCommunicationsE-mailVoice mailCell phonetexters
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Bottom Linewww.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupWhat Motivates Our Generations?
Traditionalists Build A Legacy
Boomers Build A Stellar Career
Generation Xers Build A Portable Career
Millennial Build Parallel Careers
www.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupQuestions?
www.rebeccagordongroup.org
@rgordongroupfacebook.com/RebeccaGordonGroupBridging The Age Gap, Understanding Generational CommunicationsBy Rebecca Gordon, Owner, Rebecca Gordon Group