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A Sprinter’s Approach to Marathons:Unidev’s Entrepreneurial Strategy for Expansion
Outline • Company overview of background, structure, and operations.
• Why Nevada?
• Expanding and staying in Nevada
• Technologies leveraged to further growth and success.
• How Southern Nevada can encourage technology-enabled
initiatives and thereby create new jobs in Southern NevadaWarm up before the run
Theme
The reason why you need to love what you do and who you are doing it for is that business is a marathon not a sprint. Doing what sustains you and excites you, regardless of changes in the market or the environment, is essential.
Dan Sullivan, President and Co-founder of The Strategic Coach UK
Steve Thomas• Vice-President Unidev (Unified Development, Inc)• President, The Net Impact Division of Unidev• President Missouri Venture Forum• President Elect American Marketing Association – STL• Member Rankin Technical College Curriculum Committee• Hiker• Runner• Reader• Bad guitarist
Where We Do Business
Combination of skills and attitude contribute to success
Some Clients
Unidev
Organic Web
Search
Events
White Papers
Partners
PR
Microsites
PPC
Social Media
Marketing Driven - Not Sales Driven
Know the course
Marketing Driven - Not Sales Driven
Very Mixed Cultures
Collect yourself
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Total Revenue
Growth
Be willing to do whatever it takes (even if sometimes it's not fun).
Strategic Planning
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
Sales Performance
Revenue Change
Y2K
Business Model Change
Sometimes, it will hurt
20002001
20022003
20042005
20062007
20082009
20102011
2012
-60%-40%-20%
0%20%40%60%
Sales Performance
Revenue Change
Y2K
Business Model Change
To reach your full potential there will be parts of the race where you will need to add urgency. In order to reach peak performance levels, short term sprints of urgency will increase your productivity and efficiency.
The Marathon is the Big Picture
Important note: Sprinters are not built like marathon runners!
Sometimes a Sprint is Exactly What You Need
Tighten up the timeframes, exert greater effort to get more done for the shorter distance.
Human physiology dictates that a runner's near-top speed cannot be maintained for
more than 30–35 seconds.
Auctori launch
Larger projects
V 4.0 &International
Reporting and
dashboard
Geographic expansion LV expansion Miami test International
New partners Las Vegas Auctori
partners
Third party product
integration
New capabilities Mobile HTML5 Video
2012 Growth Catalysts
There are lots of competitors but you need to run your own race.
Why Nevada?St. Louis is the Gateway to the West…
Success takes training
Nevada is our Gateway to the West Coast!
Why Nevada?
Incubator space, the home of entrepreneurs and start-ups, finally posted some positive net absorption this quarter (3rd quarter 2011) occupying 25,000 square feet more space than last quarter.”
Colliers International Las Vegas Quarterly | Third Quarter 2011
The U.S. Chamber of Commerce ranked Nevada first in export growth, third in tech job growth and fifth in entrepreneurial activity.
KLAS-TV Las Vegas August 2011
Nevada continues to show signs of economic recovery, with slow but steady growth in many important areas.
Governor Brian Sandoval March 12, 2012
Race day conditions are not always ideal but the race goes on
Why Nevada?Nevada is encouraging technology!
Zappos CEO Tony Hsieh is investing an impressive amount of money — $350 million — to help revitalize the city’s urban core and create a community of tech startups, and he already has some key pieces of his puzzle in place.
Derrick Harris Feb. 17, 2012 Gigaom
Las Vegas-based technology companies might also get help from the city’s other IT powerhouse, Switch Communications. The operator of the SuperNAP data center and, soon, millions more square feet of data-center space in the city intends to unveil in March a series of educational and entrepreneurial efforts under the INNEVATION banner. Among those efforts is a plan to open a cloud-computing facility on the UNLV campus.
Success doesn’t happen overnight
How We Plan Growth
• Real estate– New office opened Feb 2012– Ability to expand to 12,000’– Marketing office in Linq360
• Hiring local business development team• Hiring project teams locally• Servicing all Western Business out of Vegas
Starting out too fast can cost you the finish
How We Plan Growth
• Technical capabilities locally– Microsoft– Java– Mobile
• Marketing capabilities locally– Design– Internet marketing– Social media
Visualize yourself celebrating crossing the finish line
Never Quit!
Stay hydrated and properly fueled
