UNIT 30: ADVERTISING

PRESENTATIONBobby Duffin

Social Messaging campaign1. Produce a 25-30 second advertisement.2. Target audience is school aged teenagers. (13-18)3. Campaign must be vibrant and youthful.4. Campaign must be positive.

You will need to include:  • Client's logo• Tag-line ('Stay Connected. Stay Safe')• Useful websitesConventions of a social message campaign i.e. music

What research did I use ?

• There are 3 Types of research that I done; Audience, Market, Production research

Audience Research

• The audience research that I done was to find out more about my audience,

• Who they are ?

• Where do they live ?

• What are their interests ?

• How do they access media ?

• I used different methods such as questionnaires, Vox pops and focus groups.

Here is an example of the questionnaire:

Questionnaire resultsAge

10 to 1415 to 2021 to 2425 to 3031 to 3535+

Gender

MaleFemale

Prefered Media Platform

MobileLaptopTVTablet

Most likely time to watch TV7:00-12:00 12:00-

17:0017:00-21:00

21:00-00:00

00:00-7:00

Market Research• Market research is research in to your competitors.

• Who are your competitors and what do they do to market products?

• What existing products to they have?

• Where could you place your product to make sure you beat your competitors.

Market research- Existing products

These are a range of different social messaging campaigns which I looked at for competitor analysis to find out more about other advertisements and their conventions. This would then allow me to produce a similar standard or even better advert than my competitors.

Celebrity endorsement

Self perception, Emotional responses

Common Conventions

• Emotional responses or association e.g. solution to a problem, fear, compassion, self perception, social position.

• Tells you about the product/message. (often at the end)

• Logo

• Slogan/Catchy phrase

• Music

• Young actors similar to the target audiences age.

OR

E4 is a British digital television channel, launched as a pay-tv companion to Channel 4. The ‘E’ stands for entertainment, and the channel is mainly aimed at the lucrative 15-35 year olds

I decided on

Production research• Research into the production of making our product.

• What do you need to create your product?

• Viability?

• Budgeting?

• Personnel?

• Planning?

Planning

https://www.youtube.com/watch?v=3dqtWmfnh9A

When planning my advertisement I come up with 3 initial ideas and choose one to become the final product.

Idea 2: Facebook Police

Idea 1: Password stealer

Idea 3: Getting rid of bullies

Overall Idea

The final idea that I decided on was the ‘Password stealer’ idea.

The main aspects of this advert.• Young teenager creating password for his online

bank account.• Young teenager creates a strong password due

to visiting the stay safe stay connected website.• Password hacker tries to break into the online

bank account but cant due to the password being so strong.

• Overall idea is to show the importance of having a strong password as this will stop any of your online accounts such as Facebook, Twitter, banking etc. from being hacked

Location Research

Costumes

Production research

Research on equipment needed to create my advertisement and the potential cost of this equipment.

I also researched into local actors that I could hire for the advertisement and the cost that they would work for.

I found these 2 actors that were very suitable for each of the roles played in my advertisement.

Thank you for watching

If you would like to see the final advert that I created then follow the link below

https://www.youtube.com/watch?v=q2gsKpvPxLM