Unit 4

Marketing

What are the five words beginning with P in the marketing mix?

p _ _ _ _ _ _ (the item made for sale)

p _ _ _ _ (how much it will cost)

p _ _ _ _ _ _ _ _ (what does the container look like)

p _ _ _ _ (where it will be sold)

p _ _ __ _ _ _ _ (what publicity it will get)

r o d u c t

r i c e

a c k a g i n g

l a c e

r o m t i o n

Check your answers

This diagram shows the marketing process from start to finish. Insert the six missing words in their correct positions.

Market ______________

Product____________________

Marketing____________________

Channels of ____________________

____________________________

_____________________

Production

Promotion Selling

Consumer Research

Distribution

Strategy

Consumer

Costing

Development

research

development

strategy costing

distribution

consumer Check your answers

Packaging is an important part of marketing. Read this article and match each sentence on the right with the same idea in the text. The answer to number one has been underlined.

Packaging DesignBesides protecting the product and making it easy to handle, manufacturers and retailer attach great importance to packaging as a means to lure shoppers. For example, Griffins steak pie was recently re-designed – same contents and box, just different graphics – and, with subsequent marketing and promotion, sales reportedly went up 200 per cent.

For different types of product, different types of design may be more appropriate: toiletries are not quickly thrown away so their design may be more stylish then, say, baked beans which are kept in a cupboard. Packaging does have one basic design principle, though: it should stand out on the shop shelves. Designed with flair, it can promote the quality of a product.

1. Packaging can attract consumers and encourage them to buy.

2. Products that are used for a long time are worth smarter packaging than goods that are stored out of sight.

3. Packaging can prevent damage to the goods inside.

4. The best packaging not only says what is in side, but also suggests how good the product is.

5. The fundamental rule about packaging is that it should be seen clearly in the shop.Now find the words that correspond to these definitions (They are in the same order in the text).

6. change7. what is inside something8. drawings and pictures

Click on each number to find the correct answer.

Labels can give the consumer quite a lot of information about a product. Which of the following are on this cheese packet label?

the type of productthe name of the retailerthe weightthe price the shopper paysthe bar codeinstructions on how to store itinstructions on how long to keep ita price given for the purposes of comparison with similar productsClick on each item on the

right to see if you are correct.

Assignment!!!!

For your next class, present the following information to the class.

Find a selection of labels and explain the information on each one. Approximately 5 labels.

Choose two examples of what you consider to be good packaging and explain why you think they are good examples of packaging.