UNTHINK!BRAND DISRUPTION

“Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas. ”

CHALLENGER BRANDS ARE THE MOST DISRUPTIVE

CHALLENGER THINKING IS EQUALLY DISRUPTIVE

DISRUPTION IS ALMOST ALWAYS LED BY INNOVATION

DISRUPTIVE BRANDS CREATE DIFFERENTIATION THROUGH VALUE DELIVERY SYSTEMS

DISRUPTIVE THINKING SPARKS OFF WITH A UNIQUE INSIGHT

“We noticed our kids were more entertained when they were playing with toys from someone else’s house.”

My Busy Bucket Toy Rental

DISRUPTION CAN BE AMPLIFIED THROUGH STORYTELLING

Company name recognition goes from about 2% to higher than 90%

Different: Escaping the Competitive Herd, Harvard professor, Youngme Moon, observes corporations have become experts at “augmentation and replication”, but aren’t that good at creating meaningful differences

IDENTIFYING TRENDS THAT CAN BE LEVERAGED HELPS DEFINE A NEW CATEGORY OR SUBCATEGORY, AND OWN THAT NEW FRAME OF REFERENCE.WWW.BRANDAMPLITUDE.COM

LEVERAGING CATEGORY APPEAL IN A NEW OR INTERESTING WAY. EXPLORING WAYS TO REFRAME TO ENHANCE RELATIVE APPEAL. WWW.BRANDAMPLITUDE.COM

DISCOVER THE IDEOLOGIES IN THE CULTURE THAT ARE SPEAKING IN A MEANINGFUL WAY AND HARNESS THEM TO DISTINGUISH THE BRAND. WWW.BRANDAMPLITUDE.COM

FINALLY, 4 DISRUPTIVE BUSINESS IDEASANYA KAMENETZ OF FAST COMPANY

1) Green without "Green" 2) Social Media for Social Change 3) Learner Centered Education 4) Better by Design

Time to Unthink!Thank you