UREFER OVERVIEW

Q4 2010

ADVOCATE RELATIONSHIP MANAGEMENT

uRefer

THE OPPORTUNITY

Your company has thousands of contacts, including customers, employees, partners and affiliates. Those contacts reach millions of potential prospects.

“. . . a corporation that accurately targets those . . . who are likely to make profitable referrals will earn a better return on its marketing investment than its competitors that do not.”

“. . . our study indicates that a stronger focus on stimulated as opposed to organic WOM is worth considering”

“. . . word-of-mouth marketing . . . can deliver a sustainable and significant competitive edge few other marketing approaches can match.”

NEW FINDINGS

Our focus is to enable companies to:

1. Build professional referral networks 2. Motivate those networks to refer often 3. Empower those networks with tools to make referring easy &

convenient4. Manage and track all referral activity

The networks are made up of employees, customers and partners; we call them Advocates.

We are pioneering the ecosystem that is Advocate Relationship Management (ARM).

ADVOCATE RELATIONSHIP MANAGEMENT

THE UREFER SYSTEM

RECRUIT

THE UREFER REFERRAL PROGRAM HOME PAGES

Web pages where your customers, prospects, employees, and partners can make referrals for your company.

Sites are hosted by uRefer, so there is nothing to install.

MOTIVATEuRefer has a robust library of incentives to keep your unique Advocates motivated to refer.

Run multiple programs simultaneously to motivate your employees, customers and partners to refer with different offers.

EMPOWER

• PERSONALIZED EMAILS• IMPORT CONTACTS • EMAIL 10+ FRIENDS AT A TIME

• ADVOCATES CAN MAKE A REFERRAL ON ANY OF 250+ SOCIAL NETWORKS

• ADVOCATES CAN USE UNIQUE URL TO POST REFERRAL TO BLOGS, WEB PAGES, ETC.

• ADVOCATES CAN MAKE OFFLINE REFERRALS USING CARDS, BROCHURES, AND OTHER COLLATERAL

• ADVOCATES CAN MAKE MOBILE REFERRALS WITH SMS

uRefer makes it easy and convenient for your advocates to refer anytime/ anywhere.

MANAGE

Marketers can track, analyze and manage all referral activity.

ADVOCATE “MY ACCOUNT”

Advocates can check referral statuses, update information, view rewards, and make referrals

SEE WHAT UREFER CAN DO FOR YOU:

Leading experts and companies of all sizes are discovering the importance of their advocate network as a powerful sales and marketing channel and are turning to uRefer to grow and manage this network. If you would like more information, don’t hesitate to contact us for a 15 minute discussion with you and your team.

You can reach us at: 734.585.5684 or sales@urefer.comOr find out more at www.uRefer.com

 

Dick Beedon – Founder• Founder, University Netcasting, took the company public in 1999• Founder, Entyre Mortgage, exit in 2005 with an IRR of over 25%• 32 years of sales, sales management and CRM experience with IBM, Prime Computer,

etc.• University of Michigan graduate

Paul Vlasic – CEO• Manager, Vlasic Investments (VILLCo)• Chairman, O/E Systems, $190M IT Consulting Solutions• MBA with Distinction from University of Michigan

Mike Burba – SVP Operations• CEO of DevHive• Helped launch product lines at Compuware, Sun Microsystems• 20 years experienced with enterprise software sales and marketing• West Point Graduate Eric Van Boer – Board Member• VP and General Manager – Siebel CRM - Telecommunications Group • US National Sales Director for CSG Systems, Inc. • Regional Manager – Oracle Corporation• 32 years of sales, sales management and CRM experience

LEADERSHIP