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U.S. Social Media Associations & Corporate John Cass

U.S. Corporate & Org Social Media 2010

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U.S. Social Media Associations & Corporate Social Media Social Media Cafe in Manchester on Tuesday September 7th at Revolution Cafe at Deansgate Locks.

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Page 1: U.S. Corporate & Org Social Media 2010

U.S. Social Media Associations & Corporate John Cass

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Social Media StrategyJohn Cass

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What We Started With

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What We Started With

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What We Started With

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What We Started With

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What We Started With

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What We Started With

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What We Started With

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What We Started With

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The Corporate Update

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• Listening• Talking• Energizing• Supporting• Embracing

Groundswell Objectives

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Organic & Inspired

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Structured

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Immerse & Disperse

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Social Media Models

Type Pro Con

Organic Low cost Volunteer

Inspired Roadmap Chance

Structured Systematic High costPolitical cost

Immerse & Disperse

Lower costsAcceptance Takes time

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