Usability & the Business Analyst - Jake Markham

Usability and the Business Analyst

IIBA UK Chapter Industry Event

June 22 2011

June 22nd 2011

http://j.mp/ukiibaux @ukiiba @ukupa #ukiiba

http://j.mp/ukiibaux

Introduction

Joined CSFB in 2001 as a info architect

o Formed a design team in London and New York – part of e-Business group.

o Followed a UCD process and quickly gained reputation for approach / engagement.

o Iterative design with internal and external clients.

CSFB – CS Group 2006.

o Team mapped to Business Analysts as part of CS human capital program.

o Develop a BA Job Family within CS.

This evolution based on:

o Distributed BA model unable to support the degree of co-ordinated change required.

o Leverage of SME throughout CS.

o Clarity around the roles & responsibilities of BAs.

Business Analysis & Design at Credit Suisse

o Credit Suisse was founded in 1856; one of the world’s leading global banks.

o Business strategy: integrated 1 Bank model with strong client focus.

o 405 offices in 55 countries ~50,000 employees

o Technology headcount is ~10,000

o Business Analysts ~1,000

• Lots of change, consolidation and innovation required.

o Formation of Job Families(11) in ~2006 to support career development, learning and mobility between roles.

o How did we define the role of the Business Analyst?

Reference: Wikipedia June 2011

Business analysis (BA) Is the discipline of identifying business needs and determining solutions to business problems.

Solutions often include a systems development component, but may also consist of process improvement, organizational change or strategic planning and policy development. The person who carries out this task

is called a business analyst or BA. Those BAs who work solely on developing software systems may be called IT Business Analysts, Technical Business Analysts, Online Business Analysts or Systems Analysts.

Something missing ?





User experience (UX) Is about how a person feels about using a product, system or service.

User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature,

because it is about an individual’s feelings and thoughts about the system.





User experience (UX) Is about how a person feels about using a product, system or service.

User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature,

because it is about an individual’s feelings and thoughts about the system.




o Whilst most BAs focus on planning, elicitation, analysis and modelling, some also cover User Experience Design, Information Architecture and Iterative Design.

o Other roles at Credit Suisse also involve UX Design.

o These skills are critical to support change at Credit Suisse.


Popular Terms on the Internet

o Google search Jun 22 2011 – returned the following counts.

o An indicative measure...

term results

User Centred Design 6,650,000

Ergonomics 15,200,000

Human Factors 41,800,000

Client Experience 78,000,000

Information Architecture 109,000,000

Business Analysis 233,000,000

User Experience 414,000,000

o Build framework of BA Skills and Competencies to meet CS’ needs, based on profession’s common understanding and calibrated against industry models.

o Allows any curriculum or certification to be mapped and individuals to be assessed.

Skills and Competencies Framework

Learning & Development

Assessment

Career

Recruitment

Certification Objectives

BA – Skills & Competencies Framework

Aims and Objectives

BA Framework 1 Define Competencies 2 Calibrate against

external Best Practice

3 Build new, integrated

learning map 1 Prioritise Needs 2 Finalise Taxonomy

1 Articulate Levels 2 Integrate with Career

4

Add Certifications and

Assessment

Framework leverages BABOK/IIBA® plus CS finish,

levels from Blooms and Dreyfus aligned to i-Drive, calibrated against SFIA , IIBA®

BABOK 2.0 reference to UX

"Implementation subject matter experts are responsible for designing and implementing potential solutions. Providing specialist expertise on the design and construction of the solution components that fall outside the scope of business analysis. …some of the most common roles are:

- Engineers Developers - Organizational Change Management Professionals - System Architects - Trainers

- Usability Professionals [UX Specialists] Usability professionals [UX Specialists] are responsible for the external

interaction design of technology solutions and for making those solutions as simple to use as is feasible. Areas of expertise among usability professionals include user interface designers and information architects. Good usability will increase productivity, customer satisfaction, and reduce cost in solution maintenance and training."

The BA Learning Taxonomy

skills - competencies -

Enterprise Analysis Understand business needs, strategy, and

opportunities

Identifies and proposes possible solution approach

Define the solution scope, options, and capabilities

Develop the business case and decision package

Organisational Awareness Organisational Strategy Organisational Culture and

impact on Work efforts Industry Knowledge

Collaborate with internal support functions

Business Analysis Planning and Monitoring

Stakeholder Relationship Management

Plan Business Analysis Activities

Plan Requirements Management Process

Project Blastoff

Elicitation Prepare for Elicitation Conduct Elicitation Document Results Confirm Results

Requirements Analysis and Documentation

Prioritise Requirements Organise Requirements,

Assumptions, Constraints

Specify, Model, and document

Requirements

Validate requirements and obtain signoff

Requirements Management

Plan for Requirements Change Management

Manage Solution Scope and Requirements Scope

Manage Requirements Traceability

Maintain Requirements for Re-Use

Solution Assessment and Validation

Assess Solution Proposal Validate solution meets

Business Need Organisational Readiness

and Transition Reqts Testing techniques and

Practices for BAs

Business Process Change Define Analyse Implement Control

IT Development Processes

Code Management and Branching

Implementation Processes and Risks

Architectural Solutions and Performance

Technical trends and usability

Analytical Skills Analytical thinking and

Problem Solving Creative thinking Decision Making

People Skills Facilitation Oral and Written Communication

Negotiation and Conflict Resolution

Leadership and Influence

Modelling Requirements Modelling Requirements Prototyping and Solution Prototyping

Human Factor Integration Information Architecture

The 4 Business Analysis roles at Credit Suisse

Requirements Engineer

Elicit, analyze, document, specify and manage requirements and business processes.

Request Manager Collect and prioritize requests for new or existing solutions Performs initial analysis, collects expert input, and assigns request to requirements engineers for further analysis.

IT Business Architect Define, model and ensure the IT business architecture roadmap Perform enterprise analysis and act as an advisor for initiatives, programs, functional

strategies and IT processes. Account Manager

Partner with business clients, project managers, application developers, quality assurance,

support and vendors. Activities range from demand management, project portfolio

optimization, advising on customization options to support strategic decisions.

Learning Maps and training curriculum will support these roles.

Support career growth and specialization.