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User Researchby: Vladimir Melnikov (a researcher, product and innovation manager)
Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
Time
Depth of productunderstanding
Conceptual design
Detailed design
Production and testing
Launch and promotion
Support and development
User research
Opportunity assessment
Iteration
Research
Production
Evolution
Activity
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
The only important thing about design is how it relates to people— Victor Papanek
by Tom Stables
Hidden needs
1983...
20 years of evolution
So what?
Tech
nolo
gy
UX
Classic controllerevolution
New context of usage
Consumers consume, users use, people live— Rama Gheerawo
DOUG DIETZ
WatchHear
Try
Try
Watch
instagram.com/gapsight
instagram.com/gapsight
instagram.com/gapsight
instagram.com/gapsight
People ignore design that ignores people
— Frank Chimero
instagram.com/gapsight
instagram.com/gapsight
Wanna try?
Hear
Needs finding Solution testing
Designing a product is designing a relationship
— Steve Rogers
Bo!Arrrrgh! Woof woofUser
Transitions not pages!
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
Always ask yourself:
What do I want to learn about users by making this prototype?
I’ll be back in an hour. Don’t do anything stupid.
instagram.com/gapsight
instagram.com/gapsight
Every weapon has a manual, I'm sure this has one, too.
Computers are to design as microwaves are to cooking— Milton Glaser
You can’t experience the experience until you experience it— Bill Moggridge
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
А
BB
Edward H. Adelson
Intermediate step
Prototyping
Bodystorming
Metaphor and analogy
Shinkansen
Kingfisher
JR 500
Vice versa
10x
A design isn’t finished until somebody is using it
— Brenda Laurel
Just one more time
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
