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Using Data to BoostAudience AcquisitionWith Tony D’Anna, CEO, PostUp
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Attribution Reports
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Cohort (LTV) Analysis
Months Since Subscribing
Ope
n Ra
te
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Engagement by Region
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Device Detection
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Top Performers
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The Funnel
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Current Example PostUp PotentialMonthly Unique Visitors 3M 3M
Active Email Subscribers @ 400% Capture Lift 14K 128K
Sent Emails: Increased 4.3M per month 56K / mo 4M / mo
Bulked emails @ 0% -> 3% Spam Rate 56K / mo 4M / mo
Email Opens @ 36% -> 29% Open Rate 20K / mo 1M / mo
Click Throughs @ 16% -> 17% CTOR 3K / mo 204K / mo
Page Views @ 2.25 per visit 7K / mo 460K / mo
Site Traffic Revenue @ $10 CPM $0K / mo $5K / mo
Newsletter Ad Revenue @ $3 CPM $0K / mo $4K / mo
Promo Email Revenue: 4 per month @ $10 CPM $0K / mo $5K / mo
Monthly Recurring Revenue $0K / mo $13K / mo
Annual Recurring Revenue $871 $160,355Annual Program Cost @ $0.65 -> $0.49 CPM $437 $25,590
ROI % 199% 627%
Example Client Performance
