USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE

ENGAGEMENT

Presented by Linh Ho, Principal at Ideation Agency

linh@ideationagency.comOffice: 323-206-6491

www.ideationagency.com

THE AVERAGE FACEBOOK USER CLICKS THE LIKE

BUTTON 9 TIMES, WRITES 25 COMMENTS, BECOMES A FAN OF 2 PAGES, IS A MEMBER OF 12 GROUPS AND SPENDS 55 MINUTES ON FACEBOOK DAILY.

TRADITIONALADVERTISING

PASS ALONG VALUE = 2:1

VS.

SOCIAL MEDIAPASS ALONG VALUE =

INFINITE* Higher Return on

Investment

VS.

When it comes to social media it’s all aboutReturn on Engagement

What Facebook Posts Can Feel Like

Too Few Updates = Messages won’t connect Subscribers are disengaged

Too Many Updates = Can you say “hide”?

Updates that read like spam = Can you say “unlike”?

POST EFFECTIVENESS BY TYPE

www.ideationagency.com

IMAGE POSTS RECEIVED 22% MORE ENGAGEMENT THAN VIDEO POSTS

IMAGE POSTS RECEIVED 54% MORE ENGAGEMENT THAN TEXT POSTS

BUT, VIDEO RECEIVES 27% MORE ENGAGEMENT THAN TEXT POSTS

Recap of Post Effectiveness

Frequency

How much is too much?

Once a day but

No more than 2x a day

COMPARING SOCIAL NETWORKS

www.ideationagency.com

11 POWERFUL TOOLS FOR MARKETERS

www.ideationagency.com

Publicize Events

Build Brand Loyalty

Increase Sales

Connect with other Social Media

____________________________

Hold Contests

Gain Insight on your Brand

Capture Subscriber Information

Publish Content

Engage with Games

Crowdsourcing

Drive Traffic to Business Locations

Q & A

IDEATIONAGENCY.COM