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Using Free to Grow Your
Association Membership
Fact: People Love Free Stuff
Trade shows are the perfect example
Attendees flock to booths for the coolest swag
How to attract prospective members with the same fury outside events?
Provide Free Education
•Host a free event – seminar for association industry•Webinar is another option•Association has costs up front, but growing your email subscriber list as a result is an investment•Have attendees register online• Indicate as attendees they will become subscribers
Provide Free Basic Membership•Not for all organizations, but may work for you if:• You have areas of income outside dues (products,
member only events, etc)• More members to purchase these items
Provide Free Resources
•Offer free resources on association website• Create a forum where website registrants can learn
from each other• Compile an online directory with valuable information
•As with free events, have website members register/become subscribers for your emails
Summary
•Providing free is an investment•Build email subscriber list when providing free information or services•People love free - what can you offer?
Inspiration for the Value of Associations
“No one has ever become poor by giving.”
-Anne Frank
Presented by StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]
