Using media to_grow_your_business

Using Media to Grow Your Business

Kelvin KizitoFast Lane Communications (U) Ltd.

December 17, 2014

COPYRIGHT FAST LANE COMMUNICATIONS UGANDA LIMITED

Meet Kelvin Kizito


You must understand how media works in order to

make the media work for you.


Key Platforms


Print Media

Key Learning Point: You need to proactively seek out relationships with influential members of the print media.


Electronic Media

Key Learning Point: Present yourself as an expert and tell a story, make it personable

and relatable.


Digital Media

Key Learning Point: Digital media is a highly effective way to professionally represent your brand and values.


Social Media

Key Learning Point: Social media is a free and effective way to garner

attention for philanthropic initiatives. You can raise your personal and corporate brands significantly.


Recap

You must understand how media works in order to make the media work for you.

Print - You need to proactively seek out relationships with influential members of the print media.

Electronic - Present yourself as an expert and tell a story, make it personable and relatable.

Digital - A well designed web presence gives an instant sense of professional credibility.

Social Media - Free, offers rapid scalability at virtually no cost. As an SME or charity you can leverage social media to great effect.


Q&A