Using Physical Events for Press

For the Startup PR SummitChris McCann

The Power of Events

Evangelists, Customers, Friends+

Journalists and the Press

Results

Not Just Tech.

So, How can you Participate?

My 4 points

If you want to get involved with events you have 4 options (Descending commitment)

1. Producer2. Speak3. Demo4. Volunteer

Volunteer

DEMO

Speaking

How do I get speaking gigs?

- Speak!!

Producing

Stereotype:

Producing events are hard, it sucks and it’s time intensive.

Producing

Truth:

That is exactly right, but high ROI

6 Common Types of Events

1. User Groups

2. Hackatons

3. Launch Party

4. Mixer

5. Conference

6. After Party (Piggyback)

Essence of Events

Signup for StartupDigest.com

See event formats, speaking opportunities, volunteer.

Questions?

Chris McCann@McCannatron

Chris@thestartupdigest.com Where should I hold my event?

How many people do I need for my first event?

Should I charge people for my event?

What about international events?

Should I organize a conference first?

Where do I find out about events?

Should I hire a freelance organizer?

How can I market my first event?

How can I submit events to StartupDigest?

How do you handle ticketing?

What’s the Revenue potential on a conference?

How do I get sponsors ?