Twitter in the Real World

Arnie Kuenn@ArnieK

About Your Presenter…• President of Vertical Measures in Phoenix, AZ• President of the Arizona Interactive Marketing

Assoc.• Instructor for the Content Marketing Institute• Author of the book…

Twitter: @ArnieK #Pubcon

Available April, 2011

Real World Usage of Twitter

• Build Links to Content• Promote Events• Build Brand Awareness• Obtain New Clients

Twitter: @ArnieK #Pubcon

Why Bother with Twitter?• In a study by Chadwick Martin

Bailey, it was found:– 60% of Facebook fans and 79% of

Twitter followers are more likely to recommend those brands since becoming a fan or follower

– 51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online

Twitter: @ArnieK #Pubcon

Twitter to Build Links to Content• Promote the content you

already have, and not just blog posts…

• Videos, webinars, images, whitepapers, free guides, product pages, etc.

• You can even use RSS feeds for your content to Tweet

• Off-site content too! --------->• Google & Bing say social

signals are being used in search rankings

Twitter: @ArnieK #Pubcon

Twitter to Promote Events

Twitter: @ArnieK #Pubcon

Build Brand Awareness• Create fun content when you

can• Take quick picture or video &

tweet it!• Share personal anecdotes

when possible• Remind people: there is an

actual person behind your Twitter account!

• Ask Questions• Encourage interaction

Twitter: @ArnieK #Pubcon

Obtain New Clients (@VerticalMeasure)

• We can directly account for more than $50,000 in new business as a result of our Twitter efforts.

Twitter: @ArnieK #Pubcon

New Customers (@AJBombers)

• Milwaukee restaurant formed a community by publishing specials & answering customer questions

• Have more than 12,000 followers

• Estimate 75 percent of customers are Twitter followers

• Treat everyone on Twitter as if they are regulars

• Allow customers to write their Twitter names on the walls of the restaurant

Twitter: @ArnieK #Pubcon

How Do We Manage Twitter?• Every employee has a twitter account• We train our staff and our clients’ staff

on how to use Twitter and related tools

• We use HootSuite to manage all of our accounts

• We do schedule Tweets• No more than an hour per day per

person

Twitter: @ArnieK #Pubcon

Measure!• Measure for successes… and failures• Know your goals and your audience• Have a plan & set benchmarks• Check your rankings, traffic,

conversions and other key metrics

Twitter: @ArnieK #Pubcon

Thank You!

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@VerticalMeasure

Contact: 888-476-1881 www.VerticalMeasures.com