Valuable Content

Perception Post Defined

Valuable Content is online info that could reach your via your news feed or other digital outlets about something that might interest you.

Valuble Content● Related to Audience● Be of Value● Spark an Interest ● Address a Need

BASED ON

● Community● Generation● Culture● Holiday● Happenings

TRENDS

Local TrendsFarmers Market, Shop Local

ConstructiveEco Friendly, Green, Recycle

Positive ReinforcementChild-rearing, Discipline, Schools

Pay It ForwardSpread the Love, Good Deed

Trend Examples

OutboundSelling

● Reputation● Top Brands● Convenience● Good Service● Best Price

Impersonal SELL

Perception Post Selling

Inbound Selling

● START a Conversation

Emotional SELL

WEBSITE Related Content

SHARE / POST Page

PUSH Groups

Reaching an Audience

Where on my website?

Interesting to Who?

Perception

● Interest Related● Positive Interactions● Community Role● Local Loyalty● Informed / Educated

Buying Power!

SOCIAL SELLING happens in the conversation!

Ask Questions

Get Involved

Informed

Ambassador

Review

Add Value

Progressive

Educated

THANK YOU!

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