Value in use

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VALUE IN USE# 1

LYCRA ® FIBRE TYPE166L


THE CONTEXT

• Customer C is one of our CSY/Denim mill with 500,000 spindles and 200 weaving machines in north China

• Customer C wants to replace some of their current price sensitive orders and also expand their product offering of middle-high stretch/recovery without heavy capital investment.

• We aligned with Customer C to develop fabric with Type 166L 44dtex and do the comparison with Type162L 44dtex in their existing process


VALUE DELIVERED1. Excellent break performance contributed on high

tenacity in core spinning process2. Fabric with Type166L 44/5dtex showed higher

recovery power than Type162L 44/3dtex 3. Improved chlorine resistance during denim bleaching

process.4. Less slippage risk with good recovery power


OUTCOME

• CSY with T166L 44/5dtex is a new offering of Customer C for middle-high stretch denim application


VALUE IN USE# 2

LYCRA® BLACK FIBRE


CONTEXT• North American Yoga Brand, a key Canadian AO

retailer, was looking for nylon stretch CK fabric for yoga pants.

• The required fabric performances were cottony hand feel, good moisture management, good pilling performance and no grin-through/glittering effect.

• Grin-through effect was observed when knitted with Type162B and glittering effect when knitted through with Type162C in dark shades (black, dark coffee, dark green).


FABRIC DEVELOPMENT

• T&MD/sales engaged Marketing team to introduce the benefits of LYCRA® BLACK fiber in terms of grin-through & glittering elimination to the Brand.

• T&MD suggested to used Type 275Z for black/dark color and Type 162B for pale shade for excellent fabric appearance.

• T&MD worked with texturizer to adjust air jet texturing conditions to improve pilling performance and exclusively for this program.


VALUE DELIVERED

Type 275Z fabric shows no grin-through effect on the fabric vs Type 162B fabric.

T275Z fabric at 60% stretch(yarn dye)

T162B fabric at 60% stretch(yarn dye)

T162B fabric at 60% stretch(piece dye)


OUTCOME• The Brand/CK mill conducted the scale-up trial of CK

fabric with 78dtex 275Z and 162B and came out with similar results. All performance met acceptance norms

• The Brand/CK mill adopted 78dtex 275Z for yoga programs and have also extended the development with 44/61/117dtex 275Z for other yoga/pant garments


VALUE IN USE# 3

LYCRA® FIBER TYPE 902C


OUTCOME

• Brand A is the leading brand in Hosiery in China market. Brand A is interested to use LYCRA® fiber for it’s differentiated product in their product line, especially for our Hosiery innovation package.

• The SOFT COMFORT concept is a good idea accepted by Brand A, they wanted to develop some sample in Hosiery, but the price of LYCRA® Fibre vs. generic spandex made them hesitate for initiating development.

• The comparison test of LYCRA® Fibre vs. generic spandex in waistband was conducted at Brand A in order to understand the cost gap in hosiery garment.


VALUE DELIVERED1. LYCRA® fibre performance is acceptable in hosiery

waistband from knitting, D&F and boarding.

2. The waistband with LYCRA® Fibre showed better soft comfort stretch compared with generic spandex; Brand A liked its stretch properties.

3. Improved the slippage issue in waistband.

4. LYCRA® Fibre used in Hosiery improved hosiery garment fit flexibility, which improved the consumer comfort in waistband and panty part.

5. The cost gap of LYCRA® Fibre vs. generic spandex in hosiery waistband is acceptable based on the value delivered above.


OUTCOME1. Soft comfort stretch of Type 902C in waistband was

highly valued by Brand A, they decided to use Type 902C for the hosiery garment which is positioned as premium product.

2. Brand A converted from generic spandex156dtex to Type 902C 200dtex single covered yarn for their high end brand.

3. T902C in waistband and panty was designed in the 1st concept garment of All-in-One Shaping hosiery. Brand A launched in 2014 AW in the market, and will continue to be adopted in their product line in 2015 SS.


VALUE IN USE# 4

EASY SET LYCRA® FIBRE


CONTEXT• Two top intimate wear brands in India were in the process

of developing cotton molded bras for Indian market.

• The Indian intimate apparel market is currently transitioning from sewn to molded bra and there are not many quality fabrics to meet the cotton fabric molding requirements; facing two major issues:

Unable get the required mold depth even with 200 to 220 degree centigrade & highest possible dwelling time

Fabric turns yellow when exposed to temperature more than 200 Deg C


FABRIC DEVELOPMENT• India domestic marketing & T&MD identified this issue as

an opportunity to demonstrate Type 562B value in use and provide solution to the issues raised.

• Convinced both Brands to conduct fabric development using Type 562B 44dtex to demonstrate its value in use for molding application.

• Fabric development was conducted in a CK mill in India and the molding tests were conducted at the brands’ preferred facilities.


• Type 562B used fabric shows better and required molding depth vs H350 with 20 degree centigrade lower molding temp or 50% dwelling time reduction.

• Type 562B used fabric retains molding shape & depth after three washes, H350 used fabric lost its mold shape & depth after three washes.

• Type 562B used fabric’s shade retention was better after the molding and did not show any yellowing whereas H350 used fabric shows yellowing .

VALUE DELIVERED


562B 6% - 180Deg C 10Sec

Generic Spandex 6% - 180Deg C 30Sec


562B 6% - 200Deg C 06Sec


Generic Spandex 6% - 200 Deg C 18Sec


OUTCOME1. Both intimate wear brands did the scale-up

tests by themselves at their preferred facilities including wash test and found similar results.

2. Both intimate wear brands are adopting Type 562B for their bra molding programs and they are considering extension of this program to other heat sensitive fabric ranges like modal/rayon etc.


VALUE IN USE# 5

DENIM PERFORMANCE


CONTEXT

• Top Denim brand with strong focus on Innovation

• Committed to improving the everyday functionality of their jeans

• INVISTA™ Team shared Research data and Consumer insights on what is needed from a pair of jeans in the 21st Century – Performance Denim

• Brand showed strong interest for innovative INVISTA™ Fabric Technology Platforms for Performance Denims


OVERCOMING THE CHALLENGES

The fabric constructions were re-engineered with help of Technical Team to meet quality standards

INVISTA™ US Lab immediately undertook wash trials and provided Technical guidelines for garment wet process to meet quality standards

Technical support provided to streamline Spinning and Core Spinning with THERMOLITE® fiber to achieve good yarn quality

To be more cost-effective and have better control on yarns, Arvind needed to work on inhouse Spinning

INVISTA™ US Lab tested the garments and they did not have good wicking i.e. moisture management

Fabrics developed within timeline but some fabrics did not meet TOUGH MAX™ LYCRA® fabric quality standards

Fiber had to be air-shipped due to tight timeline

The yarn spinner, RSWM, had to make yarns within 2 weeks

Arvind had to make the fabrics in less than a week

Sample garments had to be prepared within a week at Kenpark in Bangladesh

INVISTA Europe Marketing Team was continuously working with VF Europe, closing gaps and helping them to develop Value proposition for consumers

INITIAL CHALLENGE - URGENCY DEVELOPMENT CHALLENGES SOLUTION - SUPPORT PROVIDED


VALUE DELIVERED1. Global Technical Organization - With Technical support all fabrics and garments could meet performance standards.2. Value Chain Service and Market knowledge- We worked across the Value

Chain, across Regions

3. Trend & Consumer Insights - Research data and consumer insights shared with Wrangler helped them to understand that consumers now were looking for Performance Denims

4. Breakthrough Innovations - COOLMAX® fabric, THERMOLITE® fabric & TOUGH MAX™ LYCRA® fabric were the solution that the Brand was looking for “everyday functionality”

5. Brand Value -Brand identified the garments with Hangtags

Business

Value in use