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While brick-and mortar still dominates, eCommerce is gaining market share.
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…eCommerce is gaining market share.
Mobile devices are making this easier…
…and consumers are quickly adapting.
…consumers are relying on a mix of channels…
…and merchants understand that success now means learning how to develop a seamless, multichannel business…
…but omnicommerce is still challenging.
eCommerce Meets Omnicommerce
60% of consumers use mobile devices as part of the shopping experience
63%of higher-income
consumers prefer to shop online
19%of consumers frequently
showroom but make purchases online
95% of all retail sales are captured by retailers with a brick-and-mortar presence
compared to
4%for in-store sales
69% of smaller merchantssee omnicommerce as an area
of growing importance
43% of consumers complain
about inconsistent look and feel
across channels
Young consumers typically use
4.4 devices at the same time
67%of consumers purchasing online use a store before or a�er the transaction
46%of consumers research online
and buy in-store
40% of retailers say
back o�ce integration is a hurdle for
their omnicommerce e�orts
✓
While brick-and mortar still dominates…
Total retail sales:
$4.7 trillioneCommerce sales:
$304 billion
eCommerce is projected to move from
6.4% 8.9% of retail sales
by 2018
48% use mobileto pay online retailerswith stored account
86% of young consumers use mobile devices to shop
57%of consumers usually shop
online for higher-value products
But, while eCommerce is making inroads…
Sources: Vantiv Insights 2014 Research; Mercator Advisory Group; eMarketer; A.T. Kearney. For more insights, visit vantiv.com/research.
www.
43% of consumers say
they encounter di�culties with online checkout
80%of smaller
merchants are already
multichannel businesses
90%of all retail sales
take place in-store
eCommerce sales are growing by
15%