AGENCY OVERVIEW

October 21, 2015

Agency OverviewVeracity is a boutique marketing agency that breaks through the clutter with a hands-on, journalistic approach. Asking the right questions and actively listening allows us to get to the heart of what will work for you — bringing us the right story to tell your audiences. We position ourselves as an integral part of your marketing team that will provide ideas, guidance and additional support to your overall strategy. Beyond filling a consultation role, we also serve as tacticians that can execute tasks on a day-to-day basis — whether that’s creating customized press releases or tailored advertising headlines to testing new email delivery methods or developing a new website.In a nutshell, the variety of marketing services Veracity provides includes: copywriting, website development, public and community relations, social media, search engine marketing, creative/design, media buying and email marketing. Most importantly we are the strategic marketing partner that will help you tell your story.

ServicesPutting all of the necessary pieces together within a marketing campaign can be the precursor to success. Veracity can either provide full-service solutions or help fill the missing pieces in an already outstanding marketing campaign.

ServicesPublic & Community Relations A core competency of Veracity is PR. Amy developed her marketing career as a PR director and we take this approach to many of our partnerships. We’ve had great success garnering local, regional and national coverage for our clients. Please see the Public Relations & Earned Media section on our website for samples of the coverage we’ve secured. You will find media outlets ranging from local TV stations and newspapers (Portland Business Journal, Seattle Times and Daily Journal of Commerce) to regional publications (AAA’s Via and 1859 Magazine) and national publications (Forbes and Bon Appétit).In addition to traditional PR efforts, we can adapt each campaign for social media and various online channels. Traditional media is no longer the only source of news and influence for consumers. We seek opportunities to expand your reach through social media channels.

See examples of public relations results at veracityagency.com/results/public-relations/

ServicesStrategic Marketing PartnerWe pride ourselves in truly partnering with our clients at Veracity. Our objective is to determine your goals and then develop and execute a plan to help you achieve them. We provide tactical execution for many campaigns and bring in the right partners as appropriate. We care. We often hear complaints from clients and prospects about agencies having a cookie-cutter approach or just going through the motions. We think this is because those agencies don’t really care about their clients and really just want to do less for more. We expect the relationships and newsworthy information to be fluid and are prepared to adjust on the fly.

PrincipalsAmy RosenbergIn a past life selling real estate, Amy relied on her marketing background to move a high-priced condominium development despite the bursting real estate bubble. Today she guides a wide range of clients — from real estate companies and non-profits to utilities and manufacturers — through the intricacies of utilizing marketing to enhance business goals. Amy learned her craft in the trenches — working her way up from intern to management at two Portland marketing agencies before launching Veracity. While leading agency teams in creating and executing integrated communications campaigns, Amy gained unprecedented amounts of media coverage, improved the bottom-line and increased brand awareness for clients.  

PrincipalsMike RosenbergMike brings years of digital marketing execution and strategy for companies like Health Republic Insurance, Alima Cosmetics, Windermere Stellar and Clackamas Federal Credit Union. He drives the firm’s digital offerings — providing an ideal balance to Veracity’s hands-on, journalistic approach. In addition to his CEO role at Veracity, he is Past President and Secretary of the Board of Directors of SEMpdx, a professional business organization for the search marketing and social media industry. He was honored in 2005 as a recipient of the Portland Business Journal’s prestigious Forty Under 40 award. Mike graduated from the University of Oregon’s Lindquist College of Business with a degree in Marketing.

Testimonials“Amy created out-of-the-box news coverage for the Cambridge Condominiums. It greatly helped us build awareness for this high-end development, which was not an easy accomplishment since the real estate bubble was bursting at that time.”

Marty Kehoe,MK Development Owner, Cambridge Developer

“Amy is thoughtful, creative and does a great job of staying ahead of what is going on. She has gone above and beyond what she was hired to do. We are very pleased with her work and our relationship with her and her team.”

Joan Tate Allen,Owner/VP, Windermere Stellar

“It has really helped to have Veracity as a partner to communicate the story and details of the hotels. We often found ourselves using the press materials they created to share with potential clients and business partners unfamiliar with our properties. As a numbers person, I found their “word” expertise invaluable.”

Lisa Healea,Regional Director, Grand Heritage Hotels

Additional testimonials can be read at veracityagency.com/about/testimonials/

ClientsA sampling of past and present clients includes: 

Examples of client work can be found at veracityagency.com/results/

October 21, 2015