Markets are conversations

•In Markets people talk, they communicate•Conversations is a form of advertising•“Ang ingay para tayong nasa palenke”

Markets consists of human beings, not demographic sectors

•People is an element of a Market•The Market should not only focus on one social class•Everyone is a target market

Conversations among human beings sound human. They are conducted in human voice.

•People should understand what you are saying, talking about.•Talk in the simplest form possible.

•Person's opinions, persepectives, dissenting arguments are one hundred percent his •Essentially they are not to be altered by anyone or anything

•The human voice becomes natural, open, and uncontrived because all of these are made up of a person's free flowing thoughts, which are supposedly organized as he delivers these thoughts. these thoughts are unaltered

Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.