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DERMO COSMETIC brand is definitively backN#1
+5.6%YTD May +4.4%2013+1.5%2012-2.7%20112014
+5.1%WESTERNEUROPE
4
+2.5%EASTERNEUROPE
5
NorthAMERICA+3%
6
+6.4%HISPANICAMERICABRAZIL + 21.4%
7
+5.7%ASIA
8
+20.9%AFRICA / MIDDLE EAST
9
SPAIN 41.9CANADA 33.9BRAZIL 33.6POLAND 29.4USA 23.6FRANCE 77.3GERMANY 77.0CHINA 70.8ITALY 60.6RUSSIA 43.0COUNTRIESTOP10T2014 NET SALES M#1#3#4#5#6#7#9#10
10
1
REASON1PRODUCT SUCCESSES
2REASON2MORE RECOMMENDED BY THE DERMO ADVISORS
3
REASON3MORE FEMININE FOR CONSUMERS
+2.5%+5.4%DERMOCOSMETICMARKET
YTD MARCH 2014VICHY
INNOVATE IN ALL BIG CATEGORIES2015OBJECTIVESBUILD SUSTAINABLE PILLARSREINFORCE YOUR IDEAL SKIN PLATFORM
Each woman imagines an Ideal Skin,which is hers and hers only
ideal skin is not a normit reflects the dynamic nature of her skin's life
many internal and external influencesbeyond genetics
today, thanks to 80 years of research by hundreds of passionate specialiststhese influences can be countered
active ingredients, proven to regulate the influences
Vichy is not afraid to test its products in real life
partnership with pharmacistspersonalized dialogue about their ideal skin
So no matter who you are or where and how you live,
you can put Vichy to the test and be positive that your ideal skin is within reach.
100 DAYS, 100 WOMEN
100 DAYS100 WOMENmillion views on youtube 1.5dermo-advisorstrained44,000Diagnostics on line60,000Testimonials22,00022 countries
100 DAYS, 100 WOMEN
1DRIVE TO DIAGNOSIS
2DRIVE TOCOMMUNITY
3DRIVE TOYOUR IDEAL SKIN DAYS
100 DAYS, 100 WOMEN
FOCUS ON 5 STRATEGIC CATEGORIESANTI-AGEINGIMPERFECTIONSBODY CARESUN CAREHAIR CARE