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Triangle AMA's January 2012 Luncheon: Mike Esser, the Team Lead for Digital Media & Video at Red Hat discussed the importance of video in marketing.
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VIDEO’S VITAL ROLE IN
MARKETING
ERIE, PA
ERIE
BROOKLYN, NY
BOSTON, MA
TRUTH: Anti Smoking Ad
BROOKLYN, NY
RALEIGH, NC
PANASONIC AG HVX200 AVID
FINAL CUT PRO XCANON T2i
DOritos
THINGS TO CONSIDER.
THINGS TO CONSIDER.
• Help your clients find their story
THINGS TO CONSIDER.
• Help your clients find their story
• Reinforce the brand
THINGS TO CONSIDER.
• Help your clients find their story
• Reinforce the brand
• Music
THINGS TO CONSIDER.
• Help your clients find their story
• Reinforce the brand
• Music
• Be brief
THINGS TO CONSIDER.
• Help your clients find their story
• Reinforce the brand
• Music
• Think about style
• Be brief
THINGS TO CONSIDER.
• Help your clients find their story
• Reinforce the brand
• Be authentic
• Music
• Think about style
• Be brief
RALEIGH, NC
BRAND COMMUNICATIONS + DESIGN
• Content (writers, editors)• Video (editors, producers, motion designers)• Design (online, print)• Account & Project Managers• Creative Director
BRAND COMMUNICATIONS + DESIGN
• 2008 = 86 Videos
BRAND COMMUNICATIONS + DESIGN
• 2008 = 86 Videos
• 2009 = 176 Videos
BRAND COMMUNICATIONS + DESIGN
• 2008 = 86 Videos
• 2009 = 176 Videos
• 2010 = 278 Videos
BRAND COMMUNICATIONS + DESIGN
• 2008 = 86 Videos
• 2009 = 176 Videos
• 2010 = 278 Videos
• 2011 = 285 Videos
BRAND COMMUNICATIONS + DESIGN
• Marketing
BRAND COMMUNICATIONS + DESIGN
• Marketing
BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events
North American Parnter Conference Intro
http://bit.ly/zTwmbp
BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events
BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events
• Training
BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events
• Training
• Recruiting
BRAND COMMUNICATIONS + DESIGN
• Marketing
• Events
• Training
• Recruiting
• Internal Communications
THE FUTURE OF ONLINE VIDEO MARKETING
Q/A & Discussion.