Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel

Aaron Clossey, Social Media Manager @CLOSSBOSS

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What is Jetsetter?

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Our Social Ecosystem

5.5 million

What do you feel?

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Inspiration

Brand Awareness

Site Traffic

Customer Responsiveness

Role for social.

Connectivity

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A look at the facts.*

*Google Travel Study: June 2013

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Content is King.

Content. Content. Did I say content?

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Road rules for Pinterest.

1. Cover your bases.2. Stand out from the clutter.3. Mix it up.4. Embrace your influencers.5. Fuel (p)inspiration.

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1. Cover your bases.

• Think outside the box. Visually show what you have to offer in the most compelling way.

• Ensure your site is optimized for Pinning.

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2. Stand out from the clutter.

• See and be seen in the feed through resizing imagery.

• Test text overlay and CTA’s on imagery.

• Catch the attention of your pinners.

• Do not just pin your own content.

• Test different pin times to best understand when your audience is most engaged.

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3. Mix It Up.

• Charge influencers with curating content through Group Boards.

• Identify relevant verticals you may want to tap into.

• Establish long-term brand evangelism.

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4. Embrace your influencers.

4.4 mill Followers130,000+ Repins

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5. Fuel (p)inspiration.

1,100+ Participants40,000 Pins+150% Traffic to Jetsetter

• Once you find your sweet spot, don’t let it go.

• Rally your community around a passion point through Pinterest-exclusive contests.

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Road rules for Instagram.

1. (Real)Timing is key.2. It’s an art and a science.3. Empower your advocates (and employees.)4. Reward & recognize.

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1. (Real)Timing is key.

• Be in the moment. Connect your followers to the experience.

• Capitalize on relevant events and trends.

• Give an insider’s look or exclusive access to the viewer.

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2. It’s an art and a science.

• Provide a new perspective for your viewers.

• Come off as authentic. No stock photos necessary.

• Evoke as much emotion as possible.

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3. Empower your advocates (and employees.)

• Establish an internal email distribution list for submissions.

• Humanize the message with attribution. This helps create conversation.

• Mobilize your community with a hashtag. They’ll create visual content for you.

1,600+ submissions to date

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4. Reward & recognize.

• Provide advocates with recognition when it’s due.

• Reward participation in ways that are valuable to your target audience.

• Tie your brand directly to consumer experiences.

Aaron ClosseySocial Media Manager646.524.9990aclossey@jetsetter.com

@CLOSSBOSS

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