Upload
fav258
View
1.629
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Presentation about Vinamilk Vietnam
Citation preview
CONTENT
A.OVERVIEW OF THE VINAMILK COMPANY
B. MARKETING STRATEGY OF THE VINAMILK COMPANY
OVERVIEW
HISTORY
ACHIEVEMENTS
HISTORY
HISTORY
• Establised in 1976• Have 3 times changed its name 1978 1993 2003
HISTORY
• Say milk, say vinamilk• Pure 100%• Belief of Vietnam
HISTORY
• HEAD-QUARTER In HoChiMinh city
ACHIEVEMENTS
• Top 200 largest firms of Viet Nam report• The 15th largest company of Viet Nam
ACHIEVEMENTS
• MORE THAN 200 DAIRYS PRODUCTS• ESTIMATED 75% OF HIGH-GROWTH MARKET
ACHIEVEMENTS
• “TOP TEN HIGH-QUALITY VIETNAMESE GOODS”FROM 1995 TO 2007
ACHIEVEMENTS
MARKETING STRATEGYOF THE VINAMILK COMPANY
MARKETINGMIX 4Ps
MARKETING MIX
PRODPRODUCTUCT
PROMPROMOTIONOTION
PLACPLACEE
PRICEPRICE
PRODUCTS
PRODPRODUCTUCT
Products range
• Condensed milk:• Liquid milk:• Powdered milk & cereal:• Refrigerated food:• Beverage:
Quality
• Morden technology
• ISO 9001-2000 of quality
Packaging
• Colorful• Youthful• Beautiful
Research and Development
• Innovate product line milk for children
• Introduce some new product: mineral water…
Price
PRICEPRICE
Price• Controlling• Tightening
Cost &expensesControlling Tightening
Price
Place
Place
• From province to distric• From coastal to
mountain
Place
Promotion PROMPROM
OTIONOTION
Promotion
Advertising
• Advertising standard+ exciting+ funny+ unique+ unforgetable
Advertising
+ Fresh+ Pure+ Coming directly from the nature
Advertising
Public relationship
+ 1.000.000 cups of milk
+ “cultivate talents”+ build house & bridge
Conclusion
• Build up a brand not only in Vietnam but also the global markets
• Successful Marketing strategy-> More successful in the future