Vocus Smart Start Website Analysis

Website Analysis ReportVocus Marketing Consulting Services

BASSWIMMER

Table Of Contents

Report Summary 3

Website Analysis Summary 4

Understanding Status Codes 9

404 - Not Found Site Errors (Links - 404 - Not Found) 10

Understanding Meta Data 11

(Meta Description - Missing) 12

(Meta Description - Duplicates) 23

Site Auditor Meta (Page Title - Duplicates) 60

Understanding Image Name & ALT Tags 119

Images - Without ALT Text (ALT Text - Without ALT Text) 120

Duplicate Content (Miscellaneous - Duplicate Content) 122

Site Auditor Page Speed 145

BASSWIMMER

Report Summary

This report is a quick diagnostic of on On-Page SEO. It provides a detailed look into how the siteis currently performing and makes recommendations for improvement. Vocus provides basiclevel of analysis. We will not make any of these changes. You will be responsible for any furtherservices in this regard, which might require you to contact your developer.

Search Engine Optimization (SEO) Is the process of getting traffic from free, organic, editorial or naturallistings on search engines. All major search engines have such results, where web content is shown andranked based on what the search engine considers most relevant to users.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appearsin the search results list, the more visitors it will receive from the search engine's users.

Why is this important? SEO is critical to making your website easy for both users and search engines tounderstand. While search engines have become more sophisticated over the years, search engines stillcan't process website content the way a human does. SEO helps search engines interpret the contenton a page and how it might be useful to users who are searching for information on a related topic.

This report will makes recommendations on improvements that can be made to increase the likelyhoodyour website will be served up on search engines.

Page 3 of 155

BASSWIMMER

Website Analysis Summary

Total Issues: 4,358378 Pages Crawled - October 23, 2013

VisibilityIssues

METAIssues

ContentIssues

LinkIssues

ImageIssues

4 825 452 102 2,975

Visibility Issues # of Issues

1 page error was detectedA page server error indicates a problem with your website’s hosting providerdelivering a page to a search engine robot. This can be caused by problems withthe code on the page or problems with the hosting server.

1

3 pages were blocked by robots.txtA robots.txt file permits or restricts access to your website by search enginerobots that crawl the web. These bots are automated, and before they accessyour website, they check to see if the robots.txt file blocks them from accessingcertain pages.

3

0 pages have redirectsRedirects are used for pages, folders and domains that have moved. Searchengines recommend using 301 redirects for content that has been permanentlymoved. However, other types of redirects may be appropriate for the changesyou’re making to your site.

0

No malware found Kinds of malware include (but are not limited to) viruses, worms, spyware, andTrojan horses. Once a site or computer has been compromised, it can be used tohost malicious content such as phishing sites (sites designed to trick users intoparting with personal and credit card information).

0

Page 4 of 155

BASSWIMMER


META Issues # of Issues

349 pages have a duplicate page titleSearch engines prefer it when your website has a unique page title for each page.Identical page titles could confuse website visitors trying to navigate your site, aswell as the algorithm trying to understand the page. Search engines may ignoreany pages with the same titles.

349

202 pages are missing a meta descriptionThe description attribute (a.k.a. meta description) is a short, helpful summary ofyour page’s content. It is a primary piece of information searchers use to decidewhich result to click on. Having a description attribute doesn't guarantee that asearch engine will use it in its search results, but in most cases it will.

202

152 pages have a meta description that is considereda duplicateSearch engines prefer it when your website has unique meta descriptions foreach page. Unique meta descriptions help their algorithms interpret your contentand its quality. Search engines may ignore any pages with duplicate metadescriptions.

152

34 pages have a page title that is too short or too longSearch results limit the number of characters they display for page titles. It’sconsidered best practice to keep page titles to a length between 10 and 70characters.

34

210 pages have a meta description that is too short ortoo longSearch results limit the number of characters they display for meta descriptions.It’s considered best practice to keep meta descriptions to a minimum of 50characters and a maximum 156 characters.

210

0 pages are missing a page titlePage titles are critical to giving searchers quick insight into the content of a result.It is a primary piece of information they use to decide which result to click on, soit's important to use high-quality, descriptive titles on your pages.

0

0 pages are missing Google AnalyticsAny website can use Google Analytics code to track site usage and visitorbehavior. Pages that are missing Google Analytics tracking code don’t recordthat activity.

0

Page 5 of 155

BASSWIMMER


Content Issues # of Issues

302 pages have content with a low word countPages that have 250 words or less may not perform well in search results. Morewords give search engine algorithms more context to understand the content andits quality. Best practices suggest publishing content with more than 250 words.

302

150 pages have duplicate content issuesDuplicate content generally refers to substantive blocks of content within yourwebsite (or on another domain) that completely match other content or areappreciably similar. While search engines do a good job of choosing a version ofthe content to show in their search results, it’s best practice to reduce oreliminate duplicate content as much as possible.

150

Page 6 of 155

BASSWIMMER


Link Issues # of Issues

1 internal link is brokenWhen internal links are broken, it means that links that point to other pages onyour site cannot find the destination page. If search engine bots find too manybroken internal links, they may trigger a “low quality” site signal to a searchengine’s algorithm, resulting in poor search result performance. Broken links alsocreate a poor user experience.

1

3 internal links are missing anchor or ALT textIncluding text for links helps search engines better understand the context of thepage you're linking to. If a text links doesn't have any text, it probably means thelink is invisible to the user. If a link wraps around an image that doesn't have ALTtext, it's the same as excluding text from a text link.

3

98 external links are missing anchor or ALT textIncluding text for links helps search engines better understand the context of thepage you're linking to. If a text links doesn't have any text, it probably means thelink is invisible to the user. If a link wraps around an image that doesn't have ALTtext, it's the same as excluding text from a text link.

98

0 external links are brokenWhen external links are broken, it means that links that point to other websitescannot find the destination page (they receive a 404 page error or server error). Ifsearch engine bots find too many broken external links, they may trigger a “lowquality” site signal to a search engine’s algorithm, resulting in poor search resultperformance. Broken links also create a poor user experience.

0

0 internal links use rel="nofollow"The nofollow attribute is used to annotate a link in order to tell search engines "Ican't or don't want to vouch for this link." In Google, links using the nofollowattribute also don't pass PageRank and don't pass anchor text. It's consideredbest practice to not use the nofollow attribute for internal links, because you'reessentially telling search engines to not trust parts of your site.

0

0 external links use rel="nofollow"The nofollow attribute is used to annotate a link in order to tell search engines "Ican't or don't want to vouch for this link." In Google, links using the nofollowattribute also don't pass PageRank and don't pass anchor text.

0

Page 7 of 155

BASSWIMMER


Image Issues # of Issues

655 images are missing ALT textThe ALT attribute provides search engines with useful information about thesubject matter of the image. They use this information to help determine the bestimage to return for a searcher's query.

655

2,320 images are missing title textThe title attribute provides search engines with useful information about thesubject matter of the image. They use this information to help determine the bestimage to return for a searcher's query.

2,320

0 images are brokenWhen images are broken, it means that they are corrupted or no longer exist. Ifsearch engine bots find too many broken images, they may trigger a “low quality”site signal to a search engine’s algorithm, resulting in poor search resultperformance. Broken images also create a poor user experience.

0

Page 8 of 155

BASSWIMMER

Understanding Status Codes

UNDERSTANDING STATUS CODES

This section of the report identifies HTTP 404 and 302 status codes for when a request is made to yoursever for a page and the server responds with a status code in response to the request.

404 (Not Found) Errors

Generally, 404 errors do not impact your site's ranking. Typically, these errors are caused by typos,misconfigurations, or increased efforts to recognize and crawl links embeded in content.

The errors identified in this report should be repaired or deleted to improve your site's user experience.By tackling these errors it will help your users find what they are looking for vs. delivering them a "404Not found " message.

302 Redirects (Temporarily Moved)

Often, these status codes are used for redirection which means that the server is currently responding tothe request with a page from another location. It is recommended that there are fewer than five redirectsper request.

It is best to make links tagged as temporary redirect to a permenent redirect to improve the sitesefficiency.

Page 9 of 155

BASSWIMMER

404 - Not Found Site Errors (Links - 404 - Not Found)

Last Crawled on Oct 23, 2013

Page URL BlockedbyRobots.txt

Status Pages

-- http://www.basswimmer.com/blogs/www.facebook.com/daftpunk No 404 - NotFound

1

Page 10 of 155

http://www.basswimmer.com/blogs/www.facebook.com/daftpunk

BASSWIMMER

Understanding Meta Data

UNDERSTANDING META DATA

This section of the report identifies duplicate titles/meta descriptions and missing titles/metadescriptions.

Meta Tags

Meta tags provide information about the web page. Unlike normal HTML tags, meta tags do not affecthow the page is displayed. Instead, they provide information such as who created the page, how often itis updated, what the page is about, and which keywords represent the page's content. Many searchengines use this information when building their indices.

Meta Description

While Meta Description tags are not a factor in the page ranking agorithm, they are very important toyour site structure and are used to describe the page to searchers. Using targeted keywords properly inthese descriptions can increase the likelyhood that users will click on the link to view the page.

Meta Descriptions should follow these guidelines:

Be unique and relevant to the pageBe written as descriptive text, with call to actionShould be no longer than 160 characters including spaces and punctuationUse a targeted keyword once per sentence, as close to the front as possibleIf you are local, consider including a geographic qualifier like "Beltsville, MD"

Heading Tags

Search engines weight text for SEO value based on text size and position on the page. Heading tagsare used to add site structure and have a nesting element to add order. No H tag should be used if thepreceding numerical tag has not been used, example (don't use a H2 tag if there is no H1 tag present).

Every page should include at least one H1 tag, search engines use this to determine the topic of thepage. H1 tags should be the first thing in the body text of the page.

Page 11 of 155

BASSWIMMER

(Meta Description - Missing)


Page Title URL Title Length Duplicate Title MetaDescription

Meta Length Duplicate Meta

About Us http://www.basswimmer.com/pages/about-us

8 No Missing MetaDescription

0 No

basswimmer http://www.basswimmer.com/blogs/basswimmer-1?page=2

10 Yes Missing MetaDescription

0 No

basswimmer http://www.basswimmer.com/blogs/basswimmer-1


0 No

Beat of theWeek: ChrisMalinchak - SoGood To Me

http://www.basswimmer.com/blogs/basswimmer-1/7671115-beat-of-the-week-chris-malinchak-so-good-to-me


0 No

Beat of theWeek: Zedd -Clarity ft. Foxes

http://www.basswimmer.com/blogs/basswimmer-1/7793201-beat-of-the-week-zedd-clarity-ft-foxes


0 No

EDC LASVEGAS LINEUP

http://www.basswimmer.com/blogs/basswimmer-1/8145073-edc-las-vegas-line-up


0 No

Glitter BombLips Crop Top

http://www.basswimmer.com/collections/womens-crop-tops/products/glitter-bomb-lips


0 No


http://www.basswimmer.com/products/glitter-bomb-lips


0 No


http://www.basswimmer.com/collections/womens/products/glitter-bomb-lips


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols


0 No

Page 12 of 155

http://www.basswimmer.com/pages/about-us

http://www.basswimmer.com/blogs/basswimmer-1?page=2

http://www.basswimmer.com/blogs/basswimmer-1



















BASSWIMMER




Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/sky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/sky-seriesimax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-seriessky-seriesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves sky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves sky-seriesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsimax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsimax-seriesall-gloves


0 No

Page 13 of 155





http://www.basswimmer.com/collections/glove-sets-by-ols/sky-series imax-series


http://www.basswimmer.com/collections/glove-sets-by-ols/imax-series sky-series beginner-sets




http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves sky-series beginner-sets


http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets imax-series


http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets imax-series all-gloves


BASSWIMMER




Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsimax-seriessky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-setsimax-series...


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-setssky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-seriessky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-seriessky-series...


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-seriessky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-series all-gloves


0 No

Page 14 of 155

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets imax-series sky-series


http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves beginner-sets imax-series sky-series


http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves beginner-sets sky-series


http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-series sky-series


http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-series sky-series beginner-sets


http://www.basswimmer.com/collections/glove-sets-by-ols/imax-series sky-series






BASSWIMMER




Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-seriesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/sky-seriesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setssky-seriesimax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setssky-seriesall-gloves


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/sky-series all-gloves


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-seriessky-seriesall-gloves


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-setsimax-series


0 No

Page 15 of 155

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-series beginner-sets


http://www.basswimmer.com/collections/glove-sets-by-ols/sky-series beginner-sets


http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets sky-series imax-series


http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets sky-series all-gloves






http://www.basswimmer.com/collections/glove-sets-by-ols/imax-series sky-series all-gloves


http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves beginner-sets imax-series


BASSWIMMER




Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsimax-seriessky-series...


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-setssky-series...


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves sky-seriesimax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setssky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsall-gloves


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-seriesbeginner-sets


0 No

Page 16 of 155

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets imax-series sky-series all-gloves


http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves beginner-sets sky-series imax-series


http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves beginner-sets


http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves sky-series imax-series


http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets sky-series




http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-sets all-gloves


http://www.basswimmer.com/collections/glove-sets-by-ols/imax-series beginner-sets


BASSWIMMER




Inside EDMBlack & WhiteMen's Tee

http://www.basswimmer.com/collections/mens/products/inside-edm-black-white


0 No


http://www.basswimmer.com/products/inside-edm-black-white


0 No


http://www.basswimmer.com/collections/inside-edm/products/inside-edm-black-white


0 No


http://www.basswimmer.com/collections/mens-tees/products/inside-edm-black-white


0 No

Inside EDMBlack & WhiteWomen's Crop

http://www.basswimmer.com/collections/womens-crop-tops/products/inside-edm-grey-scale


0 No


http://www.basswimmer.com/products/inside-edm-grey-scale


0 No


http://www.basswimmer.com/collections/inside-edm/products/inside-edm-grey-scale


0 No


http://www.basswimmer.com/collections/womens/products/inside-edm-grey-scale


0 No

Inside EDMBlack & WhiteWomen's Tee

http://www.basswimmer.com/collections/womens/products/inside-edm-black-white-1


0 No

Page 17 of 155




























BASSWIMMER





http://www.basswimmer.com/collections/womens-tees/products/inside-edm-black-white-1


0 No


http://www.basswimmer.com/products/inside-edm-black-white-1


0 No


http://www.basswimmer.com/collections/inside-edm/products/inside-edm-black-white-1


0 No

Inside EDMColor Men's Tee

http://www.basswimmer.com/collections/inside-edm/products/inside-edm


0 No


http://www.basswimmer.com/collections/mens/products/inside-edm


0 No


http://www.basswimmer.com/collections/mens-tees/products/inside-edm


0 No


http://www.basswimmer.com/products/inside-edm


0 No

Inside EDMColor Women'sCrop

http://www.basswimmer.com/products/inside-edm-color


0 No


http://www.basswimmer.com/collections/inside-edm/products/inside-edm-color


0 No


http://www.basswimmer.com/collections/womens-crop-tops/products/inside-edm-color


0 No

Page 18 of 155



























BASSWIMMER





http://www.basswimmer.com/collections/womens/products/inside-edm-color


0 No

Inside EDMColor Women'sTee

http://www.basswimmer.com/products/inside-edm-color-1


0 No


http://www.basswimmer.com/collections/womens-tees/products/inside-edm-color-1


0 No


http://www.basswimmer.com/collections/inside-edm/products/inside-edm-color-1


0 No


http://www.basswimmer.com/collections/womens/products/inside-edm-color-1


0 No

It's 3amSomewhere

http://www.basswimmer.com/products/it-s-3am-somewhere


0 No

It's 3amSomewhere

http://www.basswimmer.com/products/it-s-3am-somewhere-2


0 No

It's 3amSomewhere

http://www.basswimmer.com/collections/womens-crop-tops/products/it-s-3am-somewhere


0 No

It's 3amSomewhere

http://www.basswimmer.com/collections/womens-tees/products/it-s-3am-somewhere-2


0 No

It's 3amSomewhere

http://www.basswimmer.com/collections/mens-tees/products/it-s-3am-somewhere-1


0 No

Page 19 of 155


























BASSWIMMER




It's 3amSomewhere



0 No

It's 3amSomewhere

http://www.basswimmer.com/collections/womens/products/it-s-3am-somewhere


0 No

It's 3amSomewhere

http://www.basswimmer.com/collections/womens/products/it-s-3am-somewhere-2


0 No

Let FrEeDoMRave Crop Top

http://www.basswimmer.com/collections/womens-crop-tops/products/let-freedom-rave


0 No


http://www.basswimmer.com/collections/womens/products/let-freedom-rave


0 No


http://www.basswimmer.com/products/let-freedom-rave


0 No

Let FrEeDoMRave Men's Tee

http://www.basswimmer.com/collections/mens/products/let-freedom-rave-1


0 No


http://www.basswimmer.com/products/let-freedom-rave-1


0 No


http://www.basswimmer.com/collections/mens-tees/products/let-freedom-rave-1


0 No

Let FrEeDoMRave Women'sTee



0 No

Page 20 of 155






















BASSWIMMER





http://www.basswimmer.com/collections/womens-tees/products/let-freedom-rave-2


0 No


http://www.basswimmer.com/collections/womens/products/let-freedom-rave-2


0 No

Mens http://www.basswimmer.com/collections/mens


0 No

Mens http://www.basswimmer.com/collections/mens/pre-sale


0 No

Nada ToulouseMen's Tee

http://www.basswimmer.com/collections/nada-toulouse/products/the-nicky-romero-men-s-tee


0 No


http://www.basswimmer.com/collections/mens/products/the-nicky-romero-men-s-tee


0 No


http://www.basswimmer.com/products/the-nicky-romero-men-s-tee


0 No


http://www.basswimmer.com/collections/mens-tees/products/the-nicky-romero-men-s-tee


0 No

Nada ToulouseWomen's Crop

http://www.basswimmer.com/collections/womens-crop-tops/products/the-nicky-romero


0 No

Page 21 of 155







http://www.basswimmer.com/collections/mens

http://www.basswimmer.com/collections/mens/pre-sale











BASSWIMMER





http://www.basswimmer.com/collections/nada-toulouse/products/the-nicky-romero


0 No


http://www.basswimmer.com/collections/womens/products/the-nicky-romero


0 No


http://www.basswimmer.com/products/the-nicky-romero


0 No

Nada ToulouseWomen's Tee

http://www.basswimmer.com/collections/womens/products/the-nicky-romero-2


0 No


http://www.basswimmer.com/products/the-nicky-romero-2


0 No


http://www.basswimmer.com/collections/womens-tees/products/the-nicky-romero-2


0 No

No Breaks NoBrakes

http://www.basswimmer.com/collections/womens-crop-tops/products/no-breaks-no-brakes


0 No

No Breaks NoBrakes

http://www.basswimmer.com/collections/womens/products/no-breaks-no-brakes


0 No

No Breaks NoBrakes

http://www.basswimmer.com/products/no-breaks-no-brakes


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsphoton-freedombudget-orbits


0 No

Page 22 of 155



















http://www.basswimmer.com/collections/orbits-by-ols/all-orbits photon-freedom budget-orbits

BASSWIMMER

(Meta Description - Duplicates)




Avise Orbit byOrbit Light Show

http://www.basswimmer.com/products/avise-4-light-orbit-photon-freedoms

31 Yes All OLSProducts pricesincludeshipping. AllOLS productsship directlyfrom the OLSwarehouse andship separatelyfromBasswimmerproducts. OLSproduc...

155 Yes


http://www.basswimmer.com/collections/orbits-by-ols/products/avise-4-light-orbit-photon-freedoms


155 Yes

ChampagneCampaign CropTop

http://www.basswimmer.com/collections/womens-crop-tops/products/champagne-champaign

27 Yes Go out and haveyourself aChampagneCampaign in ourflowy crop topmade from a65% polyester35% viscoseblend.

112 Yes


http://www.basswimmer.com/collections/womens/products/champagne-champaign


112 Yes

Page 23 of 155











BASSWIMMER





http://www.basswimmer.com/products/champagne-champaign


112 Yes

ChampagneCampaignMen's Tee

http://www.basswimmer.com/collections/mens/products/champagne-campaign

28 Yes Go out and haveyourself aChampagneCampaign inour 100%combed andring-spun cottontee.

90 Yes


http://www.basswimmer.com/collections/mens-tees/products/champagne-campaign


90 Yes


http://www.basswimmer.com/products/champagne-campaign


90 Yes

ChampagneCampaignWomen's Tee

http://www.basswimmer.com/collections/womens/products/champagne-campaign-1


90 Yes


http://www.basswimmer.com/collections/womens-tees/products/champagne-campaign-1


90 Yes

Page 24 of 155



















BASSWIMMER





http://www.basswimmer.com/products/champagne-campaign-1


90 Yes

Cotton CandyOrbit

http://www.basswimmer.com/collections/orbits-by-ols/products/cotton-candy-orbit


155 Yes

Cotton CandyOrbit

http://www.basswimmer.com/products/cotton-candy-orbit


155 Yes

Earth Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/earth-orbit


155 Yes

Page 25 of 155








http://www.basswimmer.com/collections/orbits-by-ols/products/earth-orbit

BASSWIMMER




Earth Orbit http://www.basswimmer.com/products/earth-orbit


155 Yes

Fire Orbit http://www.basswimmer.com/products/fire-orbit


155 Yes

Fire Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/fire-orbit


155 Yes

Fusion Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/fusion-orbit


155 Yes

Page 26 of 155

http://www.basswimmer.com/products/earth-orbit

http://www.basswimmer.com/products/fire-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/fire-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/fusion-orbit

BASSWIMMER




Fusion Orbit http://www.basswimmer.com/products/fusion-orbit


155 Yes

Glitter LipsWomen's Tank

http://www.basswimmer.com/collections/womens/products/glitter-lips

25 Yes These LIPSdon't lie in our50/50 combedpoly/cottonblend unisextank. Thecombedpoly/cottonblend providesan ultra soft,worn in feel andepic drape.

153 Yes


http://www.basswimmer.com/collections/womens-tanks/products/glitter-lips


153 Yes


http://www.basswimmer.com/products/glitter-lips


153 Yes

Page 27 of 155

http://www.basswimmer.com/products/fusion-orbit







BASSWIMMER




Hulk Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/hulk-orbit


155 Yes

Hulk Orbit http://www.basswimmer.com/products/hulk-orbit


155 Yes

Ice Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/ice-orbit


155 Yes

Ice Orbit http://www.basswimmer.com/products/ice-orbit


155 Yes

Page 28 of 155

http://www.basswimmer.com/collections/orbits-by-ols/products/hulk-orbit

http://www.basswimmer.com/products/hulk-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/ice-orbit

http://www.basswimmer.com/products/ice-orbit

BASSWIMMER




IMAX 7 2-LightOrbit

http://www.basswimmer.com/products/imax-7-2-light-orbit


155 Yes

IMAX 7 2-LightOrbit

http://www.basswimmer.com/collections/orbits-by-ols/products/imax-7-2-light-orbit


155 Yes

IMAX 7 Ultra4-Light Orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/imax-7-ultra-4-light-orbit


155 Yes


http://www.basswimmer.com/products/imax-7-ultra-4-light-orbit


155 Yes

Page 29 of 155









BASSWIMMER




IMAX GloveSets are builtwith the IMAXseries chips.These chipsallows the userto choose their...

http://www.basswimmer.com/products/ultimate-imax-genesis-glove-set


155 Yes


http://www.basswimmer.com/collections/glove-sets-by-ols/products/ultimate-imax-classic-glove-set


155 Yes


http://www.basswimmer.com/products/ultimate-imax-classic-glove-set


155 Yes


http://www.basswimmer.com/collections/glove-sets-by-ols/products/ultimate-imax-genesis-glove-set


155 Yes

Page 30 of 155





























BASSWIMMER




Inside EDMBlack & WhiteMen's Tank

http://www.basswimmer.com/collections/mens-tanks/products/inside-edm-black-white-3

35 Yes Be Inside theEDM with our50/50 combedpoly/cottonblend unisextank. Thecombedpoly/cottonblend providesan ultra soft,worn in feel andepic drape.

152 Yes




152 Yes


http://www.basswimmer.com/collections/mens/products/inside-edm-black-white-3


152 Yes




152 Yes

Page 31 of 155













BASSWIMMER




Inside EDMBlack & WhiteWomen's Tank

http://www.basswimmer.com/collections/womens-tanks/products/inside-edm-black-white-2

37 Yes Be Inside theEDM with our50/50 combedpoly/cottonblend unisextank. Thecombedpoly/cottonblend providesan ultra soft,worn in feel andepic drape ...

155 Yes




155 Yes




155 Yes




155 Yes

Page 32 of 155













BASSWIMMER




Inside EDMColor Men'sTank

http://www.basswimmer.com/collections/mens/products/inside-edm-color-3


152 Yes




152 Yes




152 Yes


http://www.basswimmer.com/collections/mens-tanks/products/inside-edm-color-3


152 Yes

Page 33 of 155













BASSWIMMER




Inside EDMColor Women'sTank



152 Yes




152 Yes




152 Yes


http://www.basswimmer.com/collections/womens-tanks/products/inside-edm-color-2


152 Yes

Page 34 of 155













BASSWIMMER




It's 3amSomewhereMen's Tank

http://www.basswimmer.com/collections/mens/products/it-s-3am-somewhere-4

29 Yes Enjoy yourDance MusicHappy Hour inour 50/50combedpoly/cottonblend unisextank. Thecombedpoly/cottonblend providesan ultra soft epicfeel.

147 Yes




147 Yes


http://www.basswimmer.com/collections/mens-tanks/products/it-s-3am-somewhere-4


147 Yes

It's 3amSomewhereWomen's Tank



147 Yes

Page 35 of 155













BASSWIMMER





http://www.basswimmer.com/collections/womens-tanks/products/it-s-3am-somewhere-3


147 Yes




147 Yes

Kitana Orbit http://www.basswimmer.com/products/kitana-orbit


155 Yes

Kitana Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/kitana-orbit


155 Yes

Page 36 of 155







http://www.basswimmer.com/products/kitana-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/kitana-orbit

BASSWIMMER




Kittie's Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/kitties-orbit


155 Yes

Kittie's Orbit http://www.basswimmer.com/products/kitties-orbit


155 Yes

Kiwi Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/kiwi-orbit


155 Yes

Kiwi Orbit http://www.basswimmer.com/products/kiwi-orbit


155 Yes

Page 37 of 155

http://www.basswimmer.com/collections/orbits-by-ols/products/kitties-orbit

http://www.basswimmer.com/products/kitties-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/kiwi-orbit

http://www.basswimmer.com/products/kiwi-orbit

BASSWIMMER




Mens Tanks http://www.basswimmer.com/collections/mens-tanks/pre-sale

10 Yes Mens TankTops

14 Yes

Mens Tanks http://www.basswimmer.com/collections/mens-tanks


14 Yes

Morphos Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/morphos-orbit


155 Yes

Morphos Orbit http://www.basswimmer.com/products/morphos-orbit


155 Yes

Mystery Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/mystery-orbit


155 Yes

Page 38 of 155

http://www.basswimmer.com/collections/mens-tanks/pre-sale

http://www.basswimmer.com/collections/mens-tanks

http://www.basswimmer.com/collections/orbits-by-ols/products/morphos-orbit

http://www.basswimmer.com/products/morphos-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/mystery-orbit

BASSWIMMER




Mystery Orbit http://www.basswimmer.com/products/mystery-orbit


155 Yes

Nada ToulouseMen's Tank

http://www.basswimmer.com/collections/mens-tanks/products/the-nicky-romero-4

24 Yes You got NadaToulouse in our50/50 combedpoly/cottonblend unisextank. Thecombedpoly/cottonblend providesan ultra soft,worn in feel andepic drape.

154 Yes


http://www.basswimmer.com/collections/nada-toulouse/products/the-nicky-romero-4


154 Yes


http://www.basswimmer.com/collections/mens/products/the-nicky-romero-4


154 Yes

Page 39 of 155

http://www.basswimmer.com/products/mystery-orbit







BASSWIMMER







154 Yes

Nada ToulouseWomen's Tank

http://www.basswimmer.com/collections/womens-tanks/products/the-nicky-romero-3


154 Yes




154 Yes




154 Yes

Page 40 of 155









BASSWIMMER







154 Yes

No Breaks NoBrakes Men'sTank

http://www.basswimmer.com/collections/mens-tanks/products/no-breaks-no-brakes-2

30 Yes Live your life likewe do with NoBreaks NoBrakes in our50/50 combedpoly/cottonblend unisextank.

101 Yes


http://www.basswimmer.com/collections/mens/products/no-breaks-no-brakes-2


101 Yes


http://www.basswimmer.com/products/no-breaks-no-brakes-2


101 Yes

No Breaks NoBrakesWomen's Tank

http://www.basswimmer.com/collections/womens-tanks/products/no-breaks-no-brakes-1


101 Yes


http://www.basswimmer.com/collections/womens/products/no-breaks-no-brakes-1


101 Yes

Page 41 of 155


















BASSWIMMER







101 Yes

O.G. RGBRibbon Orbit

http://www.basswimmer.com/products/o-g-rgb-ribbon-orbit


155 Yes


http://www.basswimmer.com/collections/orbits-by-ols/products/o-g-rgb-ribbon-orbit


155 Yes

Paradise Orbit http://www.basswimmer.com/products/paradise-orbit


155 Yes

Page 42 of 155








http://www.basswimmer.com/products/paradise-orbit

BASSWIMMER




Paradise Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/paradise-orbit


155 Yes

Pastel Orbit http://www.basswimmer.com/products/pastel-orbit


155 Yes

Pastel Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/pastel-orbit


155 Yes

PLUR LIFECrop Top

http://www.basswimmer.com/collections/womens/products/plur-life

18 Yes Live the PLURLIFE in ourflowy crop topmade from a65% polyester35% viscoseblend. Thisextremely softand comfortabletop is one of ourfavorites.

150 Yes

Page 43 of 155

http://www.basswimmer.com/collections/orbits-by-ols/products/paradise-orbit

http://www.basswimmer.com/products/pastel-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/pastel-orbit



BASSWIMMER




PLUR LIFECrop Top

http://www.basswimmer.com/products/plur-life


150 Yes

PLUR LIFECrop Top

http://www.basswimmer.com/collections/womens-crop-tops/products/plur-life


150 Yes

PLUR LIFEMen's Tanks

http://www.basswimmer.com/products/plur-life-mens-tanks


154 Yes


http://www.basswimmer.com/collections/mens-tanks/products/plur-life-mens-tanks


154 Yes

Page 44 of 155









BASSWIMMER




PLUR LIFEWomen's Tank

http://www.basswimmer.com/products/plur-life-2


154 Yes


http://www.basswimmer.com/collections/womens-tanks/products/plur-life-2


154 Yes


http://www.basswimmer.com/collections/womens/products/plur-life-2


154 Yes

PLUR LIFEWomen's Tee


21 Yes Live the PLURLIFE in our100% combedand ring-spuncotton tee. Oursuper soft jerseyknit tee isperfect for allyour shows,festivals andanytime wear.

153 Yes

Page 45 of 155









BASSWIMMER







153 Yes


http://www.basswimmer.com/collections/womens-tees/products/plur-life-1


153 Yes

PrismFlipz RaveNerd Glasses -Black

http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-black


155 Yes


http://www.basswimmer.com/products/prismflipz-rave-nerd-glasses-black


155 Yes

Page 46 of 155











BASSWIMMER




PrismFlipz RaveNerd Glasses -Hot Pink

http://www.basswimmer.com/products/prismflipz-rave-nerd-glasses-hot-pink


155 Yes


http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-hot-pink


155 Yes

PrismFlipz RaveNerd Glasses -Neon Green

http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-neon-green...


155 Yes


http://www.basswimmer.com/products/prismflipz-rave-nerd-glasses-neon-green


155 Yes

Page 47 of 155







http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-neon-green






BASSWIMMER




PrismFlipz RaveNerd Glasses -PurpleTransparent

http://www.basswimmer.com/products/prismflipz-rave-nerd-glasses-purple-transparent


155 Yes


http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-purple-tra...


155 Yes

PrismFlipz RaveNerd Glasses -RedTransparent

http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-red-transp...


155 Yes


http://www.basswimmer.com/products/prismflipz-rave-nerd-glasses-red-transparent


155 Yes

Page 48 of 155





http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-purple-transparent




http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-red-transparent








BASSWIMMER




PrismFlipz RaveNerd Glasses -White

http://www.basswimmer.com/products/prismflipz-rave-nerd-glasses-white


155 Yes


http://www.basswimmer.com/collections/shades-by-ols/products/prismflipz-rave-nerd-glasses-white


155 Yes

Pumpkin Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/pumpkin-orbit


155 Yes

Pumpkin Orbit http://www.basswimmer.com/products/pumpkin-orbit


155 Yes

Page 49 of 155







http://www.basswimmer.com/collections/orbits-by-ols/products/pumpkin-orbit

http://www.basswimmer.com/products/pumpkin-orbit

BASSWIMMER




Rainbow Orbit http://www.basswimmer.com/products/rainbow-orbit


155 Yes

Rainbow Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/rainbow-orbit


155 Yes

RGB LEDNERDSUNGLASSES

http://www.basswimmer.com/products/rgb-led-nerd-sunglasses


155 Yes


http://www.basswimmer.com/collections/shades-by-ols/products/rgb-led-nerd-sunglasses


155 Yes

Page 50 of 155

http://www.basswimmer.com/products/rainbow-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/rainbow-orbit







BASSWIMMER




RGB ROCKSTARSLOTTED LEDSUNGLASSES

http://www.basswimmer.com/products/rgb-rock-star-slotted-led-sunglasses


155 Yes


http://www.basswimmer.com/collections/shades-by-ols/products/rgb-rock-star-slotted-led-sunglasses


155 Yes

Santa Orbit http://www.basswimmer.com/products/santa-orbit


155 Yes

Santa Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/santa-orbit


155 Yes

Page 51 of 155









http://www.basswimmer.com/products/santa-orbit

http://www.basswimmer.com/collections/orbits-by-ols/products/santa-orbit

BASSWIMMER




Spidey Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/spidey-orbit


155 Yes

Spidey Orbit http://www.basswimmer.com/products/spidey-orbit


155 Yes

The Sky Seriesare baddestglove sets to hitthe scene sincethe scene wascreated.

http://www.basswimmer.com/products/sky-trio-glove-set-1


155 Yes


http://www.basswimmer.com/collections/glove-sets-by-ols/products/sky-trio-glove-set-1


155 Yes

Page 52 of 155

http://www.basswimmer.com/collections/orbits-by-ols/products/spidey-orbit

http://www.basswimmer.com/products/spidey-orbit













BASSWIMMER





http://www.basswimmer.com/collections/glove-sets-by-ols/products/sky-evo-x-glove-set


155 Yes


http://www.basswimmer.com/products/sky-evo-x-glove-set


155 Yes

These are alsoknown as LEDGloves andMitts! Theycome pre-wiredwith LED bulbsand runs off a...

http://www.basswimmer.com/products/rgb-led-gloves-premium-edition-black


155 Yes


http://www.basswimmer.com/products/bwg-led-gloves-premium-edition-black


155 Yes

Page 53 of 155



























BASSWIMMER





http://www.basswimmer.com/collections/glove-sets-by-ols/products/bwg-led-gloves-premium-edition-whit...


155 Yes


http://www.basswimmer.com/collections/glove-sets-by-ols/products/piyb-led-gloves-premium-edition-whi...


155 Yes


http://www.basswimmer.com/collections/glove-sets-by-ols/products/rgb-led-gloves-premium-edition-whit...


155 Yes


http://www.basswimmer.com/products/bwg-led-gloves-premium-edition-white


155 Yes

Page 54 of 155

http://www.basswimmer.com/collections/glove-sets-by-ols/products/bwg-led-gloves-premium-edition-white







http://www.basswimmer.com/collections/glove-sets-by-ols/products/piyb-led-gloves-premium-edition-white







http://www.basswimmer.com/collections/glove-sets-by-ols/products/rgb-led-gloves-premium-edition-white














BASSWIMMER





http://www.basswimmer.com/collections/glove-sets-by-ols/products/rgb-led-gloves-premium-edition-blac...


155 Yes


http://www.basswimmer.com/collections/glove-sets-by-ols/products/piyb-led-gloves-premium-edition-bla...


155 Yes


http://www.basswimmer.com/products/rgb-led-gloves-premium-edition-white


155 Yes


http://www.basswimmer.com/collections/glove-sets-by-ols/products/bwg-led-gloves-premium-edition-blac...


155 Yes

Page 55 of 155

http://www.basswimmer.com/collections/glove-sets-by-ols/products/rgb-led-gloves-premium-edition-black







http://www.basswimmer.com/collections/glove-sets-by-ols/products/piyb-led-gloves-premium-edition-black














http://www.basswimmer.com/collections/glove-sets-by-ols/products/bwg-led-gloves-premium-edition-black







BASSWIMMER





http://www.basswimmer.com/products/piyb-led-gloves-premium-edition-black


155 Yes


http://www.basswimmer.com/products/piyb-led-gloves-premium-edition-white


155 Yes

Valentine Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/valentine-orbit

15 No All OLSProducts pricesincludeshipping. AllOLS productsship directlyfrom the OLSwarehouse andship separatelyfromBasswimmerproducts. OLSproduc...

155 Yes

WHRH MD FlagMen's Tank

http://www.basswimmer.com/collections/mens/products/whrh-md-flag-men-s-tank

23 Yes MarylandEdition. WorkHard RageHarder in our50/50 combedpoly/cottonblend unisextank. Thecombedpoly/cottonblend providesan ultra soft feel.

148 Yes

Page 56 of 155















http://www.basswimmer.com/collections/orbits-by-ols/products/valentine-orbit



BASSWIMMER





http://www.basswimmer.com/products/whrh-md-flag-men-s-tank


148 Yes


http://www.basswimmer.com/collections/mens-tanks/products/whrh-md-flag-men-s-tank


148 Yes

WHRH MD FlagWomen's Tank

http://www.basswimmer.com/products/whrh-md-flag-women-s-tank


148 Yes


http://www.basswimmer.com/collections/womens-tanks/products/whrh-md-flag-women-s-tank


148 Yes

Page 57 of 155









BASSWIMMER





http://www.basswimmer.com/collections/womens/products/whrh-md-flag-women-s-tank


148 Yes

Work HardRage HarderMen's Tank

http://www.basswimmer.com/collections/mens-tanks/products/work-hard-rage-harder-7

32 Yes Work HardRage Harder inour 50/50combedpoly/cottonblend unisextank. Thecombedpoly/cottonblend providesan ultra soft,worn in feel andepic drape.

154 Yes


http://www.basswimmer.com/products/work-hard-rage-harder-7


154 Yes


http://www.basswimmer.com/collections/mens/products/work-hard-rage-harder-7


154 Yes

Page 58 of 155












BASSWIMMER




Work HardRage HarderWomen's Tank


34 Yes Work HardRage Harder inour 50/50combedpoly/cottonblend unisextank. Thecombedpoly/cottonblend providesan ultra soft,worn in feel andepic drap...

155 Yes


http://www.basswimmer.com/collections/womens/products/work-hard-rage-harder-5


155 Yes


http://www.basswimmer.com/collections/womens-tanks/products/work-hard-rage-harder-5


155 Yes

Page 59 of 155










BASSWIMMER

Site Auditor Meta (Page Title - Duplicates)







155 Yes




155 Yes



0 No

basswimmer http://www.basswimmer.com/blogs/basswimmer-1?page=2


0 No

BasswimmerBeat of theWeek

http://www.basswimmer.com/blogs/basswimmer-1/7571818-beat-of-the-week-calvin-harris-sweet-nothing-ft...

27 Yes Dirtyloud obrigado por esteremix épico!

40 No

Page 60 of 155







http://www.basswimmer.com/blogs/basswimmer-1/7571818-beat-of-the-week-calvin-harris-sweet-nothing-ft-florence-welch-dirtyloud-remix



BASSWIMMER




BasswimmerBeat of theWeek

http://www.basswimmer.com/blogs/basswimmer-1/7558880-beat-of-the-week-deadmau5-arcadia

27 Yes Our beat of theweek isDeadmau5 -Arcadia. Enjoythis amazingmix while youwatch Kat VonD literally DOWORK on thistattoo of the littleguy from the...

155 No




112 Yes




112 Yes




112 Yes




90 Yes

Page 61 of 155
















BASSWIMMER







90 Yes




90 Yes




90 Yes




90 Yes




90 Yes

Cotton CandyOrbit



155 Yes

Page 62 of 155


















BASSWIMMER




Cotton CandyOrbit



155 Yes

Earth Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/earth-orbit


155 Yes

Earth Orbit http://www.basswimmer.com/products/earth-orbit


155 Yes

Fire Orbit http://www.basswimmer.com/products/fire-orbit


155 Yes

Page 63 of 155






BASSWIMMER




Fire Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/fire-orbit


155 Yes

Fusion Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/fusion-orbit


155 Yes

Fusion Orbit http://www.basswimmer.com/products/fusion-orbit


155 Yes




0 No




0 No

Page 64 of 155








BASSWIMMER







0 No




153 Yes




153 Yes




153 Yes

Glove Sets byOLS



0 No

Page 65 of 155











BASSWIMMER




Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setssky-seriesimax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-setssky-series...


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves sky-seriesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-seriessky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-seriessky-seriesall-gloves


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-setsimax-series...


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/sky-seriesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/sky-seriesimax-series


0 No

Page 66 of 155

















BASSWIMMER




Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setssky-seriesall-gloves


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsimax-series


0 No

Glove Sets byOLS



0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-setsimax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-glovesbeginner-setssky-series


0 No

Glove Sets byOLS



0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsall-gloves


0 No

Page 67 of 155

















BASSWIMMER




Glove Sets byOLS



0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-seriessky-seriesbeginner-sets


0 No

Glove Sets byOLS



0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves sky-seriesimax-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsimax-seriesall-gloves


0 No

Glove Sets byOLS



0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-seriessky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/imax-seriesbeginner-sets


0 No

Glove Sets byOLS



0 No

Page 68 of 155



















BASSWIMMER




Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsimax-seriessky-series...


0 No

Glove Sets byOLS



0 No

Glove Sets byOLS



0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setssky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/beginner-setsimax-seriessky-series


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-seriesbeginner-sets


0 No

Glove Sets byOLS

http://www.basswimmer.com/collections/glove-sets-by-ols/all-gloves imax-seriessky-series...


0 No

Page 69 of 155















BASSWIMMER




Hulk Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/hulk-orbit


155 Yes

Hulk Orbit http://www.basswimmer.com/products/hulk-orbit


155 Yes

Ice Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/ice-orbit


155 Yes

Ice Orbit http://www.basswimmer.com/products/ice-orbit


155 Yes

Page 70 of 155





BASSWIMMER




IMAX 7 2-LightOrbit



155 Yes

IMAX 7 2-LightOrbit



155 Yes




155 Yes




155 Yes

Page 71 of 155









BASSWIMMER







155 Yes




155 Yes




155 Yes




155 Yes

Page 72 of 155





























BASSWIMMER







152 Yes




152 Yes




152 Yes




152 Yes




0 No

Page 73 of 155
















BASSWIMMER







0 No




0 No




0 No




0 No




0 No




0 No




0 No




155 Yes

Page 74 of 155

























BASSWIMMER







155 Yes




155 Yes




155 Yes




0 No




0 No




0 No

Page 75 of 155



















BASSWIMMER







0 No




152 Yes




152 Yes




152 Yes

Page 76 of 155













BASSWIMMER







152 Yes




0 No




0 No




0 No




0 No




0 No




0 No




0 No




0 No

Page 77 of 155
























BASSWIMMER







152 Yes




152 Yes




152 Yes




152 Yes




0 No

Page 78 of 155
















BASSWIMMER







0 No




0 No




0 No

It's 3amSomewhere



0 No

It's 3amSomewhere



0 No

It's 3amSomewhere



0 No

It's 3amSomewhere



0 No

It's 3amSomewhere



0 No

It's 3amSomewhere



0 No

It's 3amSomewhere



0 No

Page 79 of 155
























BASSWIMMER




It's 3amSomewhere



0 No




147 Yes




147 Yes




147 Yes

Page 80 of 155












BASSWIMMER







147 Yes




147 Yes




147 Yes

Kitana Orbit http://www.basswimmer.com/products/kitana-orbit


155 Yes

Page 81 of 155











BASSWIMMER




Kitana Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/kitana-orbit


155 Yes

Kittie's Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/kitties-orbit


155 Yes

Kittie's Orbit http://www.basswimmer.com/products/kitties-orbit


155 Yes

Kiwi Orbit http://www.basswimmer.com/products/kiwi-orbit


155 Yes

Page 82 of 155





BASSWIMMER




Kiwi Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/kiwi-orbit


155 Yes




0 No




0 No




0 No




0 No




0 No




0 No




0 No

Page 83 of 155

















BASSWIMMER







0 No




0 No

Mens http://www.basswimmer.com/collections/mens/pre-sale


0 No

Mens http://www.basswimmer.com/collections/mens


0 No

Mens Tanks http://www.basswimmer.com/collections/mens-tanks


14 Yes

Mens Tanks http://www.basswimmer.com/collections/mens-tanks/pre-sale


14 Yes

Morphos Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/morphos-orbit


155 Yes

Morphos Orbit http://www.basswimmer.com/products/morphos-orbit


155 Yes

Page 84 of 155







http://www.basswimmer.com/collections/mens/pre-sale

http://www.basswimmer.com/collections/mens

http://www.basswimmer.com/collections/mens-tanks

http://www.basswimmer.com/collections/mens-tanks/pre-sale



BASSWIMMER




Mystery Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/mystery-orbit


155 Yes

Mystery Orbit http://www.basswimmer.com/products/mystery-orbit


155 Yes




154 Yes




154 Yes

Page 85 of 155







BASSWIMMER







154 Yes




154 Yes




0 No




0 No




0 No




0 No

Page 86 of 155













BASSWIMMER







0 No




0 No




0 No




0 No




154 Yes




154 Yes

Page 87 of 155













BASSWIMMER







154 Yes




154 Yes




0 No




0 No




0 No

No Breaks NoBrakes



0 No

No Breaks NoBrakes



0 No

Page 88 of 155















BASSWIMMER




No Breaks NoBrakes



0 No




101 Yes




101 Yes




101 Yes




101 Yes




101 Yes

Page 89 of 155


















BASSWIMMER







101 Yes




155 Yes




155 Yes

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits imax-orbitphoton-freedom...


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsbudget-orbitsimax-orbit...


0 No

Page 90 of 155








http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits imax-orbit photon-freedom all-orbits

http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits budget-orbits imax-orbit photon-freedom

BASSWIMMER




Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsbudget-orbitsphoton-freedom...


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsbudget-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/photon-freedombudget-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbitsphoton-freedomall-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsimax-orbit


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/photon-freedom imax-orbit


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits imax-orbit


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsbudget-orbitsphoton-freedom


0 No

Page 91 of 155

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits budget-orbits photon-freedom imax-orbit

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits budget-orbits

http://www.basswimmer.com/collections/orbits-by-ols/photon-freedom budget-orbits

http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits photon-freedom all-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits imax-orbit

http://www.basswimmer.com/collections/orbits-by-ols/photon-freedom imax-orbit

http://www.basswimmer.com/collections/orbits-by-ols

http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits imax-orbit

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits budget-orbits photon-freedom

BASSWIMMER




Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/imax-orbit


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/photon-freedom all-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsphoton-freedom


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/imax-orbitphoton-freedomall-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsphoton-freedombudget-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits imax-orbitall-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsimax-orbitbudget-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsimax-orbitphoton-freedom...


0 No

Page 92 of 155

http://www.basswimmer.com/collections/orbits-by-ols/imax-orbit

http://www.basswimmer.com/collections/orbits-by-ols/photon-freedom all-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits photon-freedom

http://www.basswimmer.com/collections/orbits-by-ols/imax-orbit photon-freedom all-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits photon-freedom budget-orbits

http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits imax-orbit all-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits imax-orbit budget-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits imax-orbit photon-freedom budget-orbits

BASSWIMMER




Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbitsphoton-freedomimax-orbit


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/imax-orbitbudget-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsphoton-freedomimax-orbit


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/imax-orbitphoton-freedombudget-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbitsphoton-freedom


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits imax-orbitphoton-freedom


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits all-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsbudget-orbitsimax-orbit


0 No

Page 93 of 155

http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits photon-freedom imax-orbit

http://www.basswimmer.com/collections/orbits-by-ols/imax-orbit budget-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits photon-freedom imax-orbit

http://www.basswimmer.com/collections/orbits-by-ols/imax-orbit photon-freedom budget-orbits

http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits photon-freedom

http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits imax-orbit photon-freedom

http://www.basswimmer.com/collections/orbits-by-ols/budget-orbits all-orbits

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits budget-orbits imax-orbit

BASSWIMMER




Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/photon-freedom


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/imax-orbitall-orbits


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/imax-orbitphoton-freedom


0 No

Orbits by OLS http://www.basswimmer.com/collections/orbits-by-ols/all-orbitsimax-orbitphoton-freedom


0 No

Paradise Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/paradise-orbit


155 Yes

Paradise Orbit http://www.basswimmer.com/products/paradise-orbit


155 Yes

Page 94 of 155

http://www.basswimmer.com/collections/orbits-by-ols/photon-freedom

http://www.basswimmer.com/collections/orbits-by-ols/imax-orbit all-orbits

http://www.basswimmer.com/collections/orbits-by-ols/imax-orbit photon-freedom

http://www.basswimmer.com/collections/orbits-by-ols/all-orbits imax-orbit photon-freedom



BASSWIMMER




Pastel Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/pastel-orbit


155 Yes

Pastel Orbit http://www.basswimmer.com/products/pastel-orbit


155 Yes

Peace Heart http://www.basswimmer.com/collections/womens/products/peace-heart


0 No

Peace Heart http://www.basswimmer.com/products/peace-heart


0 No

Peace Heart http://www.basswimmer.com/collections/womens-crop-tops/products/peace-heart


0 No

PLUR LIFECrop Top



150 Yes

Page 95 of 155



http://www.basswimmer.com/collections/womens/products/peace-heart

http://www.basswimmer.com/products/peace-heart

http://www.basswimmer.com/collections/womens-crop-tops/products/peace-heart



BASSWIMMER




PLUR LIFECrop Top



150 Yes

PLUR LIFECrop Top



150 Yes




154 Yes




154 Yes

Page 96 of 155









BASSWIMMER







154 Yes




154 Yes




154 Yes




153 Yes

Page 97 of 155









BASSWIMMER







153 Yes




153 Yes




155 Yes




155 Yes

Page 98 of 155











BASSWIMMER







155 Yes




155 Yes




155 Yes




155 Yes

Page 99 of 155













BASSWIMMER







155 Yes




155 Yes




155 Yes




155 Yes

Page 100 of 155

















BASSWIMMER







155 Yes




155 Yes

Pumpkin Orbit http://www.basswimmer.com/products/pumpkin-orbit


155 Yes

Pumpkin Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/pumpkin-orbit


155 Yes

Page 101 of 155









BASSWIMMER




Rainbow Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/rainbow-orbit


155 Yes

Rainbow Orbit http://www.basswimmer.com/products/rainbow-orbit


155 Yes

Revelry http://www.basswimmer.com/collections/womens/products/revelry


0 No

Revelry http://www.basswimmer.com/products/revelry


0 No

Revelry http://www.basswimmer.com/collections/womens-crop-tops/products/revelry


0 No

Revelry http://www.basswimmer.com/collections/womens-tees/products/revelry-1


0 No

Revelry http://www.basswimmer.com/collections/womens/products/revelry-1


0 No

Revelry http://www.basswimmer.com/products/revelry-1


0 No

Page 102 of 155



http://www.basswimmer.com/collections/womens/products/revelry

http://www.basswimmer.com/products/revelry

http://www.basswimmer.com/collections/womens-crop-tops/products/revelry

http://www.basswimmer.com/collections/womens-tees/products/revelry-1

http://www.basswimmer.com/collections/womens/products/revelry-1

http://www.basswimmer.com/products/revelry-1

BASSWIMMER







155 Yes




155 Yes




155 Yes




155 Yes

Page 103 of 155















BASSWIMMER




Santa Orbit http://www.basswimmer.com/products/santa-orbit


155 Yes

Santa Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/santa-orbit


155 Yes

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/all-shades prizmflipzled-shades


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/led-shades prizmflipz


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/all-shades led-shades


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/led-shades prizmflipzall-shades


0 No

Page 104 of 155



http://www.basswimmer.com/collections/shades-by-ols/all-shades prizmflipz led-shades

http://www.basswimmer.com/collections/shades-by-ols/led-shades prizmflipz

http://www.basswimmer.com/collections/shades-by-ols/all-shades led-shades

http://www.basswimmer.com/collections/shades-by-ols/led-shades prizmflipz all-shades

BASSWIMMER




Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/all-shades led-shadesprizmflipz


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/prizmflipz


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/led-shades


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/all-shades


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/prizmflipzall-shades


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/led-shades all-shades


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/all-shades prizmflipz


0 No

Shades by OLS http://www.basswimmer.com/collections/shades-by-ols/prizmflipzled-shades


0 No

Page 105 of 155

http://www.basswimmer.com/collections/shades-by-ols/all-shades led-shades prizmflipz

http://www.basswimmer.com/collections/shades-by-ols/prizmflipz

http://www.basswimmer.com/collections/shades-by-ols/led-shades

http://www.basswimmer.com/collections/shades-by-ols

http://www.basswimmer.com/collections/shades-by-ols/all-shades

http://www.basswimmer.com/collections/shades-by-ols/prizmflipz all-shades

http://www.basswimmer.com/collections/shades-by-ols/led-shades all-shades

http://www.basswimmer.com/collections/shades-by-ols/all-shades prizmflipz

http://www.basswimmer.com/collections/shades-by-ols/prizmflipz led-shades

BASSWIMMER




Spidey Orbit http://www.basswimmer.com/products/spidey-orbit


155 Yes

Spidey Orbit http://www.basswimmer.com/collections/orbits-by-ols/products/spidey-orbit


155 Yes




155 Yes




155 Yes

Page 106 of 155















BASSWIMMER







155 Yes




155 Yes




155 Yes




155 Yes

Page 107 of 155



























BASSWIMMER







155 Yes




155 Yes




155 Yes




155 Yes

Page 108 of 155





























BASSWIMMER







155 Yes




155 Yes




155 Yes




155 Yes

Page 109 of 155





























BASSWIMMER







155 Yes




155 Yes

Virginia is forRaversWomen's Crop

http://www.basswimmer.com/collections/womens-crop-tops/products/virginia-is-for-ravers


0 No


http://www.basswimmer.com/collections/womens/products/virginia-is-for-ravers


0 No


http://www.basswimmer.com/products/virginia-is-for-ravers


0 No

Virginia is forRaversWomen's Tee

http://www.basswimmer.com/collections/womens/products/virginia-is-for-ravers-1


0 No


http://www.basswimmer.com/products/virginia-is-for-ravers-1


0 No

Page 110 of 155






























BASSWIMMER





http://www.basswimmer.com/collections/womens-tees/products/virginia-is-for-ravers-1


0 No

Viva LaRaveolución

http://www.basswimmer.com/collections/womens-crop-tops/products/viva-la-raveolucion


0 No

Viva LaRaveolución

http://www.basswimmer.com/collections/womens/products/viva-la-raveolucion-2


0 No

Viva LaRaveolución

http://www.basswimmer.com/products/viva-la-raveolucion-2


0 No

Viva LaRaveolución

http://www.basswimmer.com/collections/womens/products/viva-la-raveolucion


0 No

Viva LaRaveolución

http://www.basswimmer.com/collections/womens-tees/products/viva-la-raveolucion-2


0 No

Viva LaRaveolución

http://www.basswimmer.com/products/viva-la-raveolucion


0 No

Viva LaRaveoluciónMen's Tee



0 No


http://www.basswimmer.com/collections/mens-tees/products/viva-la-raveolucion-1


0 No


http://www.basswimmer.com/collections/mens/products/viva-la-raveolucion-1


0 No

Page 111 of 155

























BASSWIMMER




We Own theNight

http://www.basswimmer.com/collections/womens-crop-tops/products/we-own-the-night


0 No

We Own theNight

http://www.basswimmer.com/products/we-own-the-night-2


0 No

We Own theNight

http://www.basswimmer.com/products/we-own-the-night


0 No

We Own theNight

http://www.basswimmer.com/collections/womens-tees/products/we-own-the-night-2


0 No

We Own theNight

http://www.basswimmer.com/collections/womens/products/we-own-the-night-2


0 No

We Own TheNight Men's Tee

http://www.basswimmer.com/collections/mens-tees/products/we-own-the-night-1


0 No


http://www.basswimmer.com/collections/mens/products/we-own-the-night-1


0 No




0 No




148 Yes

Page 112 of 155



















BASSWIMMER







148 Yes




148 Yes

WHRH MD FlagMen's Tee

http://www.basswimmer.com/collections/mens/products/work-hard-rage-harder-md-flag-men-s-tee


0 No


http://www.basswimmer.com/collections/mens-tees/products/work-hard-rage-harder-md-flag-men-s-tee


0 No


http://www.basswimmer.com/products/work-hard-rage-harder-md-flag-men-s-tee


0 No

WHRH MD FlagWomen's Crop

http://www.basswimmer.com/products/whrh-md-flag-women-s-crop


0 No

Page 113 of 155













BASSWIMMER





http://www.basswimmer.com/collections/womens-crop-tops/products/whrh-md-flag-women-s-crop


0 No


http://www.basswimmer.com/collections/womens/products/whrh-md-flag-women-s-crop


0 No




148 Yes




148 Yes




148 Yes

Page 114 of 155











BASSWIMMER




WHRH MD FlagWomen's Tee

http://www.basswimmer.com/collections/womens/products/whrh-md-flag-women-s-tee


0 No


http://www.basswimmer.com/collections/womens-tees/products/whrh-md-flag-women-s-tee


0 No


http://www.basswimmer.com/products/whrh-md-flag-women-s-tee


0 No

Womens http://www.basswimmer.com/collections/womens?page=2


0 No

Womens http://www.basswimmer.com/collections/womens


0 No




154 Yes




154 Yes

Page 115 of 155







http://www.basswimmer.com/collections/womens?page=2

http://www.basswimmer.com/collections/womens







BASSWIMMER







154 Yes

Work HardRage HarderMen's Tee

http://www.basswimmer.com/collections/mens-tees/products/work-hard-rage-harder-4


0 No




0 No




0 No

Work HardRage HarderWomen's Crop



0 No




0 No


http://www.basswimmer.com/collections/womens-crop-tops/products/work-hard-rage-harder-3


0 No

Page 116 of 155






















BASSWIMMER







155 Yes




155 Yes




155 Yes

Work HardRage HarderWomen's Tee



0 No




0 No

Page 117 of 155
















BASSWIMMER





http://www.basswimmer.com/collections/womens-tees/products/work-hard-rage-harder-6


0 No

Yolo Nights http://www.basswimmer.com/products/yolo-nights


0 No

Yolo Nights http://www.basswimmer.com/collections/womens/products/yolo-nights


0 No

Yolo Nights http://www.basswimmer.com/collections/womens-crop-tops/products/yolo-nights


0 No

Page 118 of 155




http://www.basswimmer.com/products/yolo-nights

http://www.basswimmer.com/collections/womens/products/yolo-nights

http://www.basswimmer.com/collections/womens-crop-tops/products/yolo-nights

BASSWIMMER

Understanding Image Name & ALT Tags

UNDERSTANDING IMAGES (NAMES & ALT TEXT)

This section of the report identifies images missing ALT Text and broken images.

Great image content is a great way to build traffic to your site. When adding images to your site thinkcarefully about what images will create the best user experience.

Image ALT Tags

For the benefit of search engines, code compliance, and visually impared users, every image shouldinclude an ALT tag. The ALT tag should describe the image, and should contain a keyword relevant tothe site (but only if the keyword is relevant to the image as well).

By ensuring that all images are properly named and tagged, you wil not only see an increase in SEOvalue of those images, but you can increase the likelyhood of receiving traffic from image search results.

Image ALT Tag guidelines

File names should be descriptive words, not numbers or query stringsShould accurately describe the imageInclude a targeted keyword if it is applicable to the imageUse ALT tag instead of anchor text when an image is used as a linkSpecify height and width in the image tag for code compliance

Page 119 of 155

BASSWIMMER

Images - Without ALT Text (ALT Text - Without ALT Text)


Page URL Filename ALT Text Title Text Pages Broken Size

About Us http://www.basswimmer.com/pages/about-us

DSCN0783_grande.JPG?2689

No Text No Text 1 No 58KB


IMG_0043_grande.JPG?3900



d2cba_1641185_large.jpg?3208



moon_down.jpg



tumblr_mliaoeb3Ld1rjkpfco1_500.jpg



EDC-Vegas-2013-Lineup.jpg



HOD_Larks_Hill_Warfield_Walk_September_2011_004_c.251124733_std_large.jpg?3206



Random_Access_Memories.jpg


BasswimmerUltra MusicFestivalTicketGiveaway!

http://www.basswimmer.com/blogs/basswimmer-1/7488862-umf-week-2-ticket-giveaway-starts-tonight-at-mi...

umf2013_basswimmer_tbm_week2_3_large.jpg?2920


BASSWIMMER | EDMApparel forthe BPMGeneration

http://www.basswimmer.com/

banner_right_image.png?6562


Page 120 of 155

http://cdn.shopify.com/s/files/1/0171/8504/files/DSCN0783_grande.JPG?2689

http://cdn.shopify.com/s/files/1/0171/8504/files/IMG_0043_grande.JPG?3900

http://cdn.shopify.com/s/files/1/0171/8504/files/d2cba_1641185_large.jpg?3208

http://moonrisefestival.com/moon_down.jpg

http://s3.amazonaws.com/rapgenius/tumblr_mliaoeb3Ld1rjkpfco1_500.jpg

http://thissongissick.com/blog/wp-content/uploads/2013/05/EDC-Vegas-2013-Lineup.jpg

http://cdn.shopify.com/s/files/1/0171/8504/files/HOD_Larks_Hill_Warfield_Walk_September_2011_004_c.251124733_std_large.jpg?3206

http://upload.wikimedia.org/wikipedia/en/a/a7/Random_Access_Memories.jpg

http://cdn.shopify.com/s/files/1/0171/8504/files/umf2013_basswimmer_tbm_week2_3_large.jpg?2920





http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/banner_right_image.png?6562





BASSWIMMER

Images - Without ALT Text (ALT Text - Without ALT Text)

Page URL Filename ALT Text Title Text Pages Broken Size



left_image_1.png?6562




slide_1_image.png?6562




slide_2_image.png?6562




cart_img_dark.png?6562


ChampagneCampaignCrop Top


PinExt.png No Text Pin It 261 No 1KB

Where youshould go ifyou don'tknow yoursize.

http://www.basswimmer.com/pages/size-charts

Mens-Tanks_large.jpg?1232


Page 121 of 155

http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/left_image_1.png?6562





http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/slide_1_image.png?6562










http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/cart_img_dark.png?6562





http://assets.pinterest.com/images/PinExt.png



https://cdn.shopify.com/s/files/1/0171/8504/files/Mens-Tanks_large.jpg?1232





BASSWIMMER

Duplicate Content (Miscellaneous - Duplicate Content)


URL Title Internal External Total WordCount

DuplicateContent


Avise Orbit by Orbit Light Show 20 10 30 279 Yes


Avise Orbit by Orbit Light Show 20 10 30 275 Yes


basswimmer 26 5 31 570 Yes


basswimmer 33 5 38 529 Yes

http://www.basswimmer.com/blogs/basswimmer-1/7488862-umf-week-2-ticket-giveaway-starts-tonight-at-mi...

Basswimmer Ultra Music Festival TicketGiveaway!

24 4 28 501 Yes


Beat of the Week: Chris Malinchak - SoGood To Me

24 4 28 160 Yes

Page 122 of 155




























http://www.basswimmer.com/blogs/basswimmer-1/7488862-umf-week-2-ticket-giveaway-starts-tonight-at-midnight




















BASSWIMMER



DuplicateContent


Beat of the Week: Zedd - Clarity ft. Foxes 24 4 28 155 Yes


Champagne Campaign Crop Top 20 6 26 135 Yes






Champagne Campaign Men's Tee 20 6 26 135 Yes



Page 123 of 155














































BASSWIMMER



DuplicateContent




Champagne Campaign Women's Tee 20 6 26 127 Yes






Cotton Candy Orbit 20 10 30 376 Yes


Cotton Candy Orbit 20 10 30 380 Yes


Earth Orbit 20 10 30 377 Yes

Page 124 of 155



















































BASSWIMMER



DuplicateContent


Earth Orbit 20 10 30 373 Yes


Fire Orbit 20 9 29 356 Yes


Fire Orbit 20 9 29 360 Yes


Fusion Orbit 20 8 28 420 Yes


Fusion Orbit 20 8 28 416 Yes


Glitter Lips Women's Tank 20 7 27 152 Yes





Page 125 of 155
















































BASSWIMMER



DuplicateContent


Hulk Orbit 20 11 31 375 Yes


Hulk Orbit 20 11 31 371 Yes


Ice Orbit 20 9 29 386 Yes


Ice Orbit 20 9 29 382 Yes


IMAX 7 2-Light Orbit 20 7 27 534 Yes


IMAX 7 2-Light Orbit 20 7 27 530 Yes


IMAX 7 Ultra 4-Light Orbit 20 8 28 309 Yes


IMAX 7 Ultra 4-Light Orbit 20 8 28 305 Yes

Page 126 of 155





















































BASSWIMMER



DuplicateContent


IMAX Glove Sets are built with the IMAXseries chips. These chips allows the userto choose their...

20 6 26 470 Yes



20 6 26 465 Yes



20 6 26 454 Yes



20 6 26 449 Yes


Inside EDM Black & White Men's Tank 21 7 28 169 Yes



Page 127 of 155

















































BASSWIMMER



DuplicateContent






Inside EDM Black & White Women's Tank 20 7 27 159 Yes








Inside EDM Color Men's Tank 20 7 27 162 Yes

Page 128 of 155



















































BASSWIMMER



DuplicateContent








Inside EDM Color Women's Tank 20 7 27 152 Yes







Page 129 of 155





















































BASSWIMMER



DuplicateContent


It's 3am Somewhere Men's Tank 20 6 26 138 Yes






It's 3am Somewhere Women's Tank 20 6 26 133 Yes






Kitana Orbit 20 11 31 439 Yes

Page 130 of 155



















































BASSWIMMER



DuplicateContent


Kitana Orbit 20 11 31 435 Yes


Kittie's Orbit 20 10 30 380 Yes


Kittie's Orbit 20 10 30 376 Yes


Kiwi Orbit 20 11 31 456 Yes


Kiwi Orbit 20 11 31 460 Yes


Morphos Orbit 20 10 30 383 Yes


Morphos Orbit 20 10 30 379 Yes


Mystery Orbit 20 11 31 428 Yes

Page 131 of 155

















































BASSWIMMER



DuplicateContent


Mystery Orbit 20 11 31 424 Yes


Nada Toulouse Men's Tank 21 8 29 188 Yes








Nada Toulouse Women's Tank 20 9 29 186 Yes



Page 132 of 155
















































BASSWIMMER



DuplicateContent






No Breaks No Brakes Men's Tank 20 7 27 174 Yes






No Breaks No Brakes Women's Tank 20 8 28 181 Yes

Page 133 of 155















































BASSWIMMER



DuplicateContent






O.G. RGB Ribbon Orbit 20 8 28 252 Yes


O.G. RGB Ribbon Orbit 20 8 28 256 Yes


Paradise Orbit 20 10 30 398 Yes


Paradise Orbit 20 10 30 394 Yes


Pastel Orbit 20 8 28 255 Yes


Pastel Orbit 20 8 28 259 Yes

Page 134 of 155





















































BASSWIMMER



DuplicateContent


PLUR LIFE Crop Top 20 7 27 142 Yes






PLUR LIFE Men's Tanks 20 8 28 184 Yes


PLUR LIFE Men's Tanks 20 8 28 187 Yes


PLUR LIFE Women's Tank 20 9 29 186 Yes





Page 135 of 155



















































BASSWIMMER



DuplicateContent


PrismFlipz Rave Nerd Glasses - Black 20 8 28 211 Yes


PrismFlipz Rave Nerd Glasses - Black 20 8 28 207 Yes


PrismFlipz Rave Nerd Glasses - Hot Pink 20 8 28 213 Yes


PrismFlipz Rave Nerd Glasses - Hot Pink 20 8 28 209 Yes


PrismFlipz Rave Nerd Glasses - NeonGreen

20 8 28 209 Yes


PrismFlipz Rave Nerd Glasses - NeonGreen

20 8 28 213 Yes

Page 136 of 155


















































BASSWIMMER



DuplicateContent


PrismFlipz Rave Nerd Glasses - PurpleTransparent

20 8 28 213 Yes


PrismFlipz Rave Nerd Glasses - PurpleTransparent

20 8 28 209 Yes


PrismFlipz Rave Nerd Glasses - RedTransparent

20 8 28 213 Yes


PrismFlipz Rave Nerd Glasses - RedTransparent

20 8 28 209 Yes


PrismFlipz Rave Nerd Glasses - White 20 8 28 211 Yes


PrismFlipz Rave Nerd Glasses - White 20 8 28 207 Yes

Page 137 of 155





















































BASSWIMMER



DuplicateContent


Pumpkin Orbit 20 9 29 385 Yes


Pumpkin Orbit 20 9 29 381 Yes


Rainbow Orbit 20 9 29 363 Yes


Rainbow Orbit 20 9 29 367 Yes


RGB LED NERD SUNGLASSES 20 6 26 277 Yes


RGB LED NERD SUNGLASSES 20 6 26 273 Yes


RGB ROCK STAR SLOTTED LEDSUNGLASSES

20 6 26 196 Yes

Page 138 of 155
















































BASSWIMMER



DuplicateContent


RGB ROCK STAR SLOTTED LEDSUNGLASSES

20 6 26 192 Yes


Santa Orbit 20 10 30 340 Yes


Santa Orbit 20 10 30 344 Yes


Spidey Orbit 20 8 28 342 Yes


Spidey Orbit 20 8 28 346 Yes


The Sky Series are baddest glove sets tohit the scene since the scene was created.

20 6 26 635 Yes


The Sky Series are baddest glove sets tohit the scene since the scene was created.

20 6 26 640 Yes


These are also known as LED Gloves andMitts! They come pre-wired with LED bulbsand runs off a...

20 10 30 308 Yes

Page 139 of 155





















































BASSWIMMER



DuplicateContent



20 10 30 306 Yes



20 10 30 309 Yes



20 10 30 313 Yes



20 10 30 301 Yes



20 10 30 308 Yes

Page 140 of 155













































BASSWIMMER



DuplicateContent



20 10 30 306 Yes



20 10 30 303 Yes



20 10 30 308 Yes



20 10 30 313 Yes



20 10 30 301 Yes



20 10 30 304 Yes

Page 141 of 155




















































BASSWIMMER



DuplicateContent

http://www.basswimmer.com/blogs/basswimmer-1/7609897-tomorrowworld-relocates-to-warfields-pond-balti...

TomorrowWorld Relocates to WarfieldsPond (Baltimore-Washington)

24 4 28 244 Yes


WHRH MD Flag Men's Tank 20 6 26 138 Yes






WHRH MD Flag Women's Tank 20 6 26 133 Yes



Page 142 of 155

http://www.basswimmer.com/blogs/basswimmer-1/7609897-tomorrowworld-relocates-to-warfields-pond-baltimore-washington














































BASSWIMMER



DuplicateContent




Work Hard Rage Harder Men's Tank 20 7 27 166 Yes






Work Hard Rage Harder Women's Tank 20 9 29 190 Yes



Page 143 of 155














































BASSWIMMER



DuplicateContent



Page 144 of 155









BASSWIMMER

Site Auditor Page Speed

YSlow Report for www.basswimmer.com

Overall Score Total PageSize

Total Requests Load Time

75 144.22KB 14 11.82Seconds

HTML

CSS

Javascript

Minimize HTTP Requests80% of the end-user response time is spent on the front-end. Most of this time is tied up in downloading all the components in thepage: images, stylesheets, scripts, Flash, etc. Reducing the number of components in turn reduces the number of HTTP requestsrequired to render the page. This is the key to faster pages.

One way to reduce the number of components in the page is to simplify the page's design. But is there a way to build pages withricher content while also achieving fast response times? Here are some techniques for reducing the number of HTTP requests,while still supporting rich page designs.

Combined files are a way to reduce the number of HTTP requests by combining all scripts into a single script, and similarlycombining all CSS into a single stylesheet. Combining files is more challenging when the scripts and stylesheets vary from page topage, but making this part of your release process improves response times.

CSS Sprites are the preferred method for reducing the number of image requests. Combine your background images into a singleimage and use the CSS background-image and background-position properties to display the desired image segment.

Image maps combine multiple images into a single image. The overall size is about the same, but reducing the number of HTTPrequests speeds up the page. Image maps only work if the images are contiguous in the page, such as a navigation bar. Definingthe coordinates of image maps can be tedious and error prone. Using image maps for navigation is not accessible too, so it's notrecommended.

Inline images use the data:URL scheme to embed the image data in the actual page. This can increase the size of your HTMLdocument. Combining inline images into your (cached) stylesheets is a way to reduce HTTP requests and avoid increasing thesize of your pages. Inline images are not yet supported across all major browsers.

Reducing the number of HTTP requests in your page is the place to start. This is the most important guideline for improvingperformance for first time visitors. As described in Tenni Theurer's blog post Browser Cache Usage - Exposed!, 40-60% of dailyvisitors to your site come in with an empty cache. Making your page fast for these first time visitors is key to a better userexperience.

Use a Content Delivery NetworkThe user's proximity to your web server has an impact on response times. Deploying your content across multiple, geographicallydispersed servers will make your pages load faster from the user's perspective. But where should you start?

As a first step to implementing geographically dispersed content, don't attempt to redesign your web application to work in adistributed architecture. Depending on the application, changing the architecture could include daunting tasks such assynchronizing session state and replicating database transactions across server locations. Attempts to reduce the distancebetween users and your content could be delayed by, or never pass, this application architecture step.

Remember that 80-90% of the end-user response time is spent downloading all the components in the page: images, stylesheets,scripts, Flash, etc. This is the Performance Golden Rule. Rather than starting with the difficult task of redesigning your applicationarchitecture, it's better to first disperse your static content. This not only achieves a bigger reduction in response times, but it's

Page 145 of 155

http://alistapart.com/articles/sprites

http://www.w3.org/TR/html401/struct/objects.html#h-13.6

http://tools.ietf.org/html/rfc2397

http://tools.ietf.org/html/rfc2397

http://yuiblog.com/blog/2007/01/04/performance-research-part-2/

BASSWIMMER


easier thanks to content delivery networks.

A content delivery network (CDN) is a collection of web servers distributed across multiple locations to deliver content moreefficiently to users. The server selected for delivering content to a specific user is typically based on a measure of networkproximity. For example, the server with the fewest network hops or the server with the quickest response time is chosen.

Some large Internet companies own their own CDN, but it's cost-effective to use a CDN service provider, such as AkamaiTechnologies, EdgeCast, or level3. For start-up companies and private web sites, the cost of a CDN service can be prohibitive, butas your target audience grows larger and becomes more global, a CDN is necessary to achieve fast response times. At Yahoo!,properties that moved static content off their application web servers to a CDN (both 3rd party as mentioned above as well asYahoo’s own CDN) improved end-user response times by 20% or more. Switching to a CDN is a relatively easy code change thatwill dramatically improve the speed of your web site.

itemfonts.googleapis.com: 2 components, 0.4Kcdn.shopify.com: 9 components, 117.6Kwww.basswimmer.com: 1 component, 0.8Kajax.googleapis.com: 1 component, 0.0K

Avoid Empty Image srcImage with empty string src attribute occurs more than one will expect. It appears in two form:

1. Straight HTML<img src="">

2. JavaScriptvar img = new Image();img.src = "";

Both forms cause the same effect: browser makes another request to your server.

Internet Explorer makes a request to the directory in which the page is located. Safari and Chrome make a request to the actual page itself. Firefox 3 and earlier versions behave the same as Safari and Chrome, but version 3.5 addressed this issue[bug 444931]and no longer sends a request. Opera does not do anything when an empty image src is encountered.

Why is this behavior bad?

1. Cripple your servers by sending a large amount of unexpected traffic, especially for pages that get millions of page views perday.

2. Waste server computing cycles generating a page that will never be viewed.3. Possibly corrupt user data. If you are tracking state in the request, either by cookies or in another way, you have the

possibility of destroying data. Even though the image request does not return an image, all of the headers are read andaccepted by the browser, including all cookies. While the rest of the response is thrown away, the damage may already bedone.

The root cause of this behavior is the way that URI resolution is performed in browsers. This behavior is defined in RFC 3986 -Uniform Resource Identifiers. When an empty string is encountered as a URI, it is considered a relative URI and is resolvedaccording to the algorithm defined in section 5.2. This specific example, an empty string, is listed in section 5.4. Firefox, Safari,and Chrome are all resolving an empty string correctly per the specification, while Internet Explorer is resolving it incorrectly,apparently in line with an earlier version of the specification, RFC 2396 - Uniform Resource Identifiers (this was obsoleted by RFC3986). So technically, the browsers are doing what they are supposed to do to resolve relative URIs. The problem is that in thiscontext, the empty string is clearly unintentional.

Page 146 of 155

http://www.akamai.com/

http://www.akamai.com/

http://www.edgecast.com/

http://www.level3.com/index.cfm?pageID=36

https://cwiki.apache.org/TS/traffic-server.html

https://bugzilla.mozilla.org/show_bug.cgi?id=444931

BASSWIMMER


HTML5 adds to the description of the tag's src attribute to instruct browsers not to make an additional request in section 4.8.2:

The src attribute must be present, and must contain a valid URL referencing a non-interactive, optionally animated, imageresource that is neither paged nor scripted. If the base URI of the element is the same as the document's address, then thesrc attribute's value must not be the empty string.

Hopefully, browsers will not have this problem in the future. Unfortunately, there is no such clause for <script src=""> and <linkhref="">. Maybe there is still time to make that adjustment to ensure browsers don't accidentally implement this behavior.

This rule was inspired by Yahoo!'s JavaScript guru Nicolas C. Zakas. For more information check out his article "Empty image srccan destroy your site".

Add an Expires or a Cache-Control HeaderThere are two aspects to this rule:

For static components: implement "Never expire" policy by setting far future Expires headerFor dynamic components: use an appropriate Cache-Control header to help the browser with conditional requests

Web page designs are getting richer and richer, which means more scripts, stylesheets, images, and Flash in the page. Afirst-time visitor to your page may have to make several HTTP requests, but by using the Expires header you make thosecomponents cacheable. This avoids unnecessary HTTP requests on subsequent page views. Expires headers are most oftenused with images, but they should be used on all components including scripts, stylesheets, and Flash components.

Browsers (and proxies) use a cache to reduce the number and size of HTTP requests, making web pages load faster. A webserver uses the Expires header in the HTTP response to tell the client how long a component can be cached. This is a far futureExpires header, telling the browser that this response won't be stale until April 15, 2010.

Expires: Thu, 15 Apr 2010 20:00:00 GMT

If your server is Apache, use the ExpiresDefault directive to set an expiration date relative to the current date. This example of theExpiresDefault directive sets the Expires date 10 years out from the time of the request.

ExpiresDefault "access plus 10 years"

Keep in mind, if you use a far future Expires header you have to change the component's filename whenever the componentchanges. At Yahoo! we often make this step part of the build process: a version number is embedded in the component's filename,for example, yahoo_2.0.6.js.

Using a far future Expires header affects page views only after a user has already visited your site. It has no effect on the numberof HTTP requests when a user visits your site for the first time and the browser's cache is empty. Therefore the impact of thisperformance improvement depends on how often users hit your pages with a primed cache. (A "primed cache" already contains allof the components in the page.) We measured this at Yahoo! and found the number of page views with a primed cache is 75-85%.By using a far future Expires header, you increase the number of components that are cached by the browser and re-used onsubsequent page views without sending a single byte over the user's Internet connection.

itemArray

Page 147 of 155

http://www.nczonline.net/blog/2009/11/30/empty-image-src-can-destroy-your-site/

http://www.nczonline.net/blog/2009/11/30/empty-image-src-can-destroy-your-site/


BASSWIMMER


Arrayhttp://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/styles.css?6562http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/nivo-slider.css?6562http://www.basswimmer.com/global/theme-controls.csshttp://ajax.googleapis.com/ajax/libs/jquery/1.8.1/jquery.min.jshttp://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/browserdetect.js?6562http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/jquery.nivo.slider.pack.js?6562http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/fancybox.js?6562http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/base.js?6562http://cdn.shopify.com/s/shopify/api.jquery.js?61d6a9863b28250ca402470196798c1ce43afe59http://cdn.shopify.com/s/shopify/option_selection.js?61d6a9863b28250ca402470196798c1ce43afe59http://cdn.shopify.com/s/global/ga_urchin_forms.js?61d6a9863b28250ca402470196798c1ce43afe59

Gzip ComponentsThe time it takes to transfer an HTTP request and response across the network can be significantly reduced by decisions made byfront-end engineers. It's true that the end-user's bandwidth speed, Internet service provider, proximity to peering exchange points,etc. are beyond the control of the development team. But there are other variables that affect response times. Compressionreduces response times by reducing the size of the HTTP response.

Starting with HTTP/1.1, web clients indicate support for compression with the Accept-Encoding header in the HTTP request.

Accept-Encoding: gzip, deflate

If the web server sees this header in the request, it may compress the response using one of the methods listed by the client. Theweb server notifies the web client of this via the Content-Encoding header in the response.

Content-Encoding: gzip

Gzip is the most popular and effective compression method at this time. It was developed by the GNU project and standardized byRFC 1952. The only other compression format you're likely to see is deflate, but it's less effective and less popular.

Gzipping generally reduces the response size by about 70%. Approximately 90% of today's Internet traffic travels throughbrowsers that claim to support gzip. If you use Apache, the module configuring gzip depends on your version: Apache 1.3 uses mod_gzip while Apache 2.x uses mod_deflate.

There are known issues with browsers and proxies that may cause a mismatch in what the browser expects and what it receiveswith regard to compressed content. Fortunately, these edge cases are dwindling as the use of older browsers drops off. TheApache modules help out by adding appropriate Vary response headers automatically.

Servers choose what to gzip based on file type, but are typically too limited in what they decide to compress. Most web sites gziptheir HTML documents. It's also worthwhile to gzip your scripts and stylesheets, but many web sites miss this opportunity. In fact,it's worthwhile to compress any text response including XML and JSON. Image and PDF files should not be gzipped because theyare already compressed. Trying to gzip them not only wastes CPU but can potentially increase file sizes.

Gzipping as many file types as possible is an easy way to reduce page weight and accelerate the user experience.

itemhttp://www.basswimmer.com/http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/styles.css?6562

Page 148 of 155

http://www.ietf.org/rfc/rfc1952.txt

http://sourceforge.net/projects/mod-gzip/

http://httpd.apache.org/docs/2.0/mod/mod_deflate.html

BASSWIMMER


http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/nivo-slider.css?6562http://www.basswimmer.com/global/theme-controls.csshttp://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/browserdetect.js?6562http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/jquery.nivo.slider.pack.js?6562http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/fancybox.js?6562http://cdn.shopify.com/s/files/1/0171/8504/t/10/assets/base.js?6562http://cdn.shopify.com/s/shopify/api.jquery.js?61d6a9863b28250ca402470196798c1ce43afe59http://cdn.shopify.com/s/shopify/option_selection.js?61d6a9863b28250ca402470196798c1ce43afe59http://cdn.shopify.com/s/global/ga_urchin_forms.js?61d6a9863b28250ca402470196798c1ce43afe59

Put Stylesheets at the TopWhile researching performance at Yahoo!, we discovered that moving stylesheets to the document HEAD makes pages appear tobe loading faster. This is because putting stylesheets in the HEAD allows the page to render progressively.

Front-end engineers that care about performance want a page to load progressively; that is, we want the browser to displaywhatever content it has as soon as possible. This is especially important for pages with a lot of content and for users on slowerInternet connections. The importance of giving users visual feedback, such as progress indicators, has been well researched and documented. In our case the HTML page is the progress indicator! When the browser loads the page progressively the header,the navigation bar, the logo at the top, etc. all serve as visual feedback for the user who is waiting for the page. This improves theoverall user experience.

The problem with putting stylesheets near the bottom of the document is that it prohibits progressive rendering in many browsers,including Internet Explorer. These browsers block rendering to avoid having to redraw elements of the page if their styles change.The user is stuck viewing a blank white page.

The HTML specification clearly states that stylesheets are to be included in the HEAD of the page: "Unlike A, [LINK] may onlyappear in the HEAD section of a document, although it may appear any number of times." Neither of the alternatives, the blankwhite screen or flash of unstyled content, are worth the risk. The optimal solution is to follow the HTML specification and load yourstylesheets in the document HEAD.

Put Scripts at the BottomThe problem caused by scripts is that they block parallel downloads. The HTTP/1.1 specification suggests that browsers downloadno more than two components in parallel per hostname. If you serve your images from multiple hostnames, you can get more thantwo downloads to occur in parallel. While a script is downloading, however, the browser won't start any other downloads, even ondifferent hostnames.

In some situations it's not easy to move scripts to the bottom. If, for example, the script uses document.write to insert part ofthe page's content, it can't be moved lower in the page. There might also be scoping issues. In many cases, there are ways toworkaround these situations.

An alternative suggestion that often comes up is to use deferred scripts. The DEFER attribute indicates that the script does notcontain document.write, and is a clue to browsers that they can continue rendering. Unfortunately, Firefox doesn't support the DEFER attribute. In Internet Explorer, the script may be deferred, but not as much as desired. If a script can be deferred, it can alsobe moved to the bottom of the page. That will make your web pages load faster.

Make JavaScript and CSS ExternalMany of these performance rules deal with how external components are managed. However, before these considerations ariseyou should ask a more basic question: Should JavaScript and CSS be contained in external files, or inlined in the page itself?

Using external files in the real world generally produces faster pages because the JavaScript and CSS files are cached by the

Page 149 of 155

http://www.useit.com/papers/responsetime.html

http://www.w3.org/TR/html4/struct/links.html#h-12.3

http://www.w3.org/Protocols/rfc2616/rfc2616-sec8.html#sec8.1.4

BASSWIMMER


browser. JavaScript and CSS that are inlined in HTML documents get downloaded every time the HTML document is requested.

This reduces the number of HTTP requests that are needed, but increases the size of the HTML document. On the other hand, if

the JavaScript and CSS are in external files cached by the browser, the size of the HTML document is reduced without increasing

the number of HTTP requests.

The key factor, then, is the frequency with which external JavaScript and CSS components are cached relative to the number ofHTML documents requested. This factor, although difficult to quantify, can be gauged using various metrics. If users on your sitehave multiple page views per session and many of your pages re-use the same scripts and stylesheets, there is a greater potentialbenefit from cached external files.

Many web sites fall in the middle of these metrics. For these sites, the best solution generally is to deploy the JavaScript and CSSas external files. The only exception where inlining is preferable is with home pages, such as Yahoo!'s front page and My Yahoo!.Home pages that have few (perhaps only one) page view per session may find that inlining JavaScript and CSS results in fasterend-user response times.

For front pages that are typically the first of many page views, there are techniques that leverage the reduction of HTTP requeststhat inlining provides, as well as the caching benefits achieved through using external files. One such technique is to inlineJavaScript and CSS in the front page, but dynamically download the external files after the page has finished loading. Subsequentpages would reference the external files that should already be in the browser's cache.

Reduce DNS LookupsThe Domain Name System (DNS) maps hostnames to IP addresses, just as phonebooks map people's names to their phonenumbers. When you type www.yahoo.com into your browser, a DNS resolver contacted by the browser returns that server's IPaddress. DNS has a cost. It typically takes 20-120 milliseconds for DNS to lookup the IP address for a given hostname. Thebrowser can't download anything from this hostname until the DNS lookup is completed.

DNS lookups are cached for better performance. This caching can occur on a special caching server, maintained by the user's ISPor local area network, but there is also caching that occurs on the individual user's computer. The DNS information remains in theoperating system's DNS cache (the "DNS Client service" on Microsoft Windows). Most browsers have their own caches, separatefrom the operating system's cache. As long as the browser keeps a DNS record in its own cache, it doesn't bother the operatingsystem with a request for the record.

Internet Explorer caches DNS lookups for 30 minutes by default, as specified by the >DnsCacheTimeout registry setting. Firefoxcaches DNS lookups for 1 minute, controlled by the network.dnsCacheExpiration configuration setting. (Fasterfox changesthis to 1 hour.)

When the client's DNS cache is empty (for both the browser and the operating system), the number of DNS lookups is equal to thenumber of unique hostnames in the web page. This includes the hostnames used in the page's URL, images, script files,stylesheets, Flash objects, etc. Reducing the number of unique hostnames reduces the number of DNS lookups.

Reducing the number of unique hostnames has the potential to reduce the amount of parallel downloading that takes place in thepage. Avoiding DNS lookups cuts response times, but reducing parallel downloads may increase response times. My guideline isto split these components across at least two but no more than four hostnames. This results in a good compromise betweenreducing DNS lookups and allowing a high degree of parallel downloads.

itemwww.basswimmer.com: 2 components, 29.5Kfonts.googleapis.com: 2 components, 0.4Kcdn.shopify.com: 9 components, 117.6Kajax.googleapis.com: 1 component, 0.0K

Page 150 of 155

http://www.yahoo.com

http://my.yahoo.com

BASSWIMMER


Avoid RedirectsRedirects are accomplished using the 301 and 302 status codes. Here's an example of the HTTP headers in a 301 response:

HTTP/1.1 301 Moved Permanently Location: http://example.com/newuri Content-Type: text/html

The browser automatically takes the user to the URL specified in the Location field. All the information necessary for a redirect isin the headers. The body of the response is typically empty. Despite their names, neither a 301 nor a 302 response is cached inpractice unless additional headers, such as Expires or Cache-Control, indicate it should be. The meta refresh tag andJavaScript are other ways to direct users to a different URL, but if you must do a redirect, the preferred technique is to use thestandard 3xx HTTP status codes, primarily to ensure the back button works correctly.

The main thing to remember is that redirects slow down the user experience. Inserting a redirect between the user and the HTMLdocument delays everything in the page since nothing in the page can be rendered and no components can start beingdownloaded until the HTML document has arrived.

One of the most wasteful redirects happens frequently and web developers are generally not aware of it. It occurs when a trailingslash (/) is missing from a URL that should otherwise have one. For example, going to http://astrology.yahoo.com/astrology resultsin a 301 response containing a redirect to http://astrology.yahoo.com/astrology/ (notice the added trailing slash). This is fixed inApache by using Alias or mod_rewrite, or the DirectorySlash directive if you're using Apache handlers.

Connecting an old web site to a new one is another common use for redirects. Others include connecting different parts of awebsite and directing the user based on certain conditions (type of browser, type of user account, etc.). Using a redirect to connecttwo web sites is simple and requires little additional coding. Although using redirects in these situations reduces the complexity fordevelopers, it degrades the user experience. Alternatives for this use of redirects include using Alias and mod_rewrite if thetwo code paths are hosted on the same server. If a domain name change is the cause of using redirects, an alternative is to createa CNAME (a DNS record that creates an alias pointing from one domain name to another) in combination with Alias or mod_rewrite.

Remove Duplicate ScriptsIt hurts performance to include the same JavaScript file twice in one page. This isn't as unusual as you might think. A review of theten top U.S. web sites shows that two of them contain a duplicated script. Two main factors increase the odds of a script beingduplicated in a single web page: team size and number of scripts. When it does happen, duplicate scripts hurt performance bycreating unnecessary HTTP requests and wasted JavaScript execution.

Unnecessary HTTP requests happen in Internet Explorer, but not in Firefox. In Internet Explorer, if an external script is includedtwice and is not cacheable, it generates two HTTP requests during page loading. Even if the script is cacheable, extra HTTPrequests occur when the user reloads the page.

In addition to generating wasteful HTTP requests, time is wasted evaluating the script multiple times. This redundant JavaScriptexecution happens in both Firefox and Internet Explorer, regardless of whether the script is cacheable.

One way to avoid accidentally including the same script twice is to implement a script management module in your templatingsystem. The typical way to include a script is to use the SCRIPT tag in your HTML page.

<script type="text/javascript" src="menu_1.0.17.js"></script>

Page 151 of 155

http://astrology.yahoo.com/astrology

http://astrology.yahoo.com/astrology/

BASSWIMMER


An alternative in PHP would be to create a function called insertScript.

<?php insertScript("menu.js") ?>

In addition to preventing the same script from being inserted multiple times, this function could handle other issues with scripts,such as dependency checking and adding version numbers to script filenames to support far future Expires headers.

Configure ETagsEntity tags (ETags) are a mechanism that web servers and browsers use to determine whether the component in the browser'scache matches the one on the origin server. (An "entity" is another word a "component": images, scripts, stylesheets, etc.) ETagswere added to provide a mechanism for validating entities that is more flexible than the last-modified date. An ETag is a string thatuniquely identifies a specific version of a component. The only format constraints are that the string be quoted. The origin serverspecifies the component's ETag using the ETag response header.

HTTP/1.1 200 OK Last-Modified: Tue, 12 Dec 2006 03:03:59 GMT ETag: "10c24bc-4ab-457e1c1f" Content-Length: 12195

Later, if the browser has to validate a component, it uses the If-None-Match header to pass the ETag back to the origin server.If the ETags match, a 304 status code is returned reducing the response by 12195 bytes for this example.

GET /i/yahoo.gif HTTP/1.1 Host: us.yimg.com If-Modified-Since: Tue, 12 Dec 2006 03:03:59 GMT If-None-Match: "10c24bc-4ab-457e1c1f" HTTP/1.1 304 Not Modified

The problem with ETags is that they typically are constructed using attributes that make them unique to a specific server hosting asite. ETags won't match when a browser gets the original component from one server and later tries to validate that component ona different server, a situation that is all too common on Web sites that use a cluster of servers to handle requests. By default, bothApache and IIS embed data in the ETag that dramatically reduces the odds of the validity test succeeding on web sites withmultiple servers.

The ETag format for Apache 1.3 and 2.x is inode-size-timestamp. Although a given file may reside in the same directoryacross multiple servers, and have the same file size, permissions, timestamp, etc., its inode is different from one server to thenext.

IIS 5.0 and 6.0 have a similar issue with ETags. The format for ETags on IIS is Filetimestamp:ChangeNumber. A ChangeNumber is a counter used to track configuration changes to IIS. It's unlikely that the ChangeNumber is the same acrossall IIS servers behind a web site.

Page 152 of 155

BASSWIMMER


The end result is ETags generated by Apache and IIS for the exact same component won't match from one server to another. If

the ETags don't match, the user doesn't receive the small, fast 304 response that ETags were designed for; instead, they'll get a

normal 200 response along with all the data for the component. If you host your web site on just one server, this isn't a problem.

But if you have multiple servers hosting your web site, and you're using Apache or IIS with the default ETag configuration, your

users are getting slower pages, your servers have a higher load, you're consuming greater bandwidth, and proxies aren't caching

your content efficiently. Even if your components have a far future Expires header, a conditional GET request is still made

whenever the user hits Reload or Refresh.

If you're not taking advantage of the flexible validation model that ETags provide, it's better to just remove the ETag altogether.The Last-Modified header validates based on the component's timestamp. And removing the ETag reduces the size of theHTTP headers in both the response and subsequent requests. This Microsoft Support article describes how to remove ETags. InApache, this is done by simply adding the following line to your Apache configuration file:

FileETag none

Make Ajax CacheableOne of the cited benefits of Ajax is that it provides instantaneous feedback to the user because it requests informationasynchronously from the backend web server. However, using Ajax is no guarantee that the user won't be twiddling his thumbswaiting for those asynchronous JavaScript and XML responses to return. In many applications, whether or not the user is keptwaiting depends on how Ajax is used. For example, in a web-based email client the user will be kept waiting for the results of anAjax request to find all the email messages that match their search criteria. It's important to remember that "asynchronous" doesnot imply "instantaneous".

To improve performance, it's important to optimize these Ajax responses. The most important way to improve the performance ofAjax is to make the responses cacheable, as discussed in Add an Expires or a Cache-Control Header. Some of the other rulesalso apply to Ajax:

Gzip ComponentsReduce DNS LookupsMinify JavaScriptAvoid RedirectsConfigure ETags

Let's look at an example. A Web 2.0 email client might use Ajax to download the user's address book for autocompletion. If theuser hasn't modified her address book since the last time she used the email web app, the previous address book response couldbe read from cache if that Ajax response was made cacheable with a future Expires or Cache-Control header. The browser mustbe informed when to use a previously cached address book response versus requesting a new one. This could be done by addinga timestamp to the address book Ajax URL indicating the last time the user modified her address book, for example, &t=1190241612. If the address book hasn't been modified since the last download, the timestamp will be the same and theaddress book will be read from the browser's cache eliminating an extra HTTP roundtrip. If the user has modified her addressbook, the timestamp ensures the new URL doesn't match the cached response, and the browser will request the updated addressbook entries.

Even though your Ajax responses are created dynamically, and might only be applicable to a single user, they can still be cached.Doing so will make your Web 2.0 apps faster.

Page 153 of 155

http://support.microsoft.com/?id=922733

BASSWIMMER


Use GET for AJAX RequestsThe Yahoo! Mail team found that when using XMLHttpRequest, POST is implemented in the browsers as a two-step process:sending the headers first, then sending data. So it's best to use GET, which only takes one TCP packet to send (unless you havea lot of cookies). The maximum URL length in IE is 2K, so if you send more than 2K data you might not be able to use GET.

An interesting side affect is that POST without actually posting any data behaves like GET. Based on the HTTP specs, GET ismeant for retrieving information, so it makes sense (semantically) to use GET when you're only requesting data, as opposed tosending data to be stored server-side.

Reduce the Number of DOM ElementsA complex page means more bytes to download and it also means slower DOM access in JavaScript. It makes a difference if youloop through 500 or 5000 DOM elements on the page when you want to add an event handler for example.

A high number of DOM elements can be a symptom that there's something that should be improved with the markup of the pagewithout necessarily removing content. Are you using nested tables for layout purposes? Are you throwing in more <div>s only tofix layout issues? Maybe there's a better and more semantically correct way to do your markup.

A great help with layouts are the YUI CSS utilities: grids.css can help you with the overall layout, fonts.css and reset.css can helpyou strip away the browser's defaults formatting. This is a chance to start fresh and think about your markup, for example use <div>s only when it makes sense semantically, and not because it renders a new line.

The number of DOM elements is easy to test, just type in Firebug's console: document.getElementsByTagName('*').length

And how many DOM elements are too many? Check other similar pages that have good markup. For example the Yahoo! HomePage is a pretty busy page and still under 700 elements (HTML tags).

No 404sHTTP requests are expensive so making an HTTP request and getting a useless response (i.e. 404 Not Found) is totallyunnecessary and will slow down the user experience without any benefit.

Some sites have helpful 404s "Did you mean X?", which is great for the user experience but also wastes server resources (likedatabase, etc). Particularly bad is when the link to an external JavaScript is wrong and the result is a 404. First, this download willblock parallel downloads. Next the browser may try to parse the 404 response body as if it were JavaScript code, trying to findsomething usable in it.

Reduce Cookie SizeHTTP cookies are used for a variety of reasons such as authentication and personalization. Information about cookies isexchanged in the HTTP headers between web servers and browsers. It's important to keep the size of cookies as low as possibleto minimize the impact on the user's response time.

For more information check "When the Cookie Crumbles" by Tenni Theurer and Patty Chi. The take-home of this research:

Eliminate unnecessary cookiesKeep cookie sizes as low as possible to minimize the impact on the user response time

Page 154 of 155

http://mail.yahoo.com

http://www.w3.org/Protocols/rfc2616/rfc2616-sec9.html

http://developer.yahoo.com/yui/




BASSWIMMER


Be mindful of setting cookies at the appropriate domain level so other sub-domains are not affectedSet an Expires date appropriately. An earlier Expires date or none removes the cookie sooner, improving the user responsetime

Use Cookie-free Domains for ComponentsWhen the browser makes a request for a static image and sends cookies together with the request, the server doesn't have anyuse for those cookies. So they only create network traffic for no good reason. You should make sure static components arerequested with cookie-free requests. Create a subdomain and host all your static components there.

If your domain is www.example.org, you can host your static components on static.example.org. However, if you've already setcookies on the top-level domain example.org as opposed to www.example.org, then all the requests to static.example.org willinclude those cookies. In this case, you can buy a whole new domain, host your static components there, and keep this domaincookie-free. Yahoo! uses yimg.com, YouTube uses ytimg.com, Amazon uses images-amazon.com and so on.

Another benefit of hosting static components on a cookie-free domain is that some proxies might refuse to cache the componentsthat are requested with cookies. On a related note, if you wonder if you should use example.org or www.example.org for yourhome page, consider the cookie impact. Omitting www leaves you no choice but to write cookies to *.example.org, so forperformance reasons it's best to use the www subdomain and write the cookies to that subdomain.

Don't Scale Images in HTMLDon't use a bigger image than you need just because you can set the width and height in HTML. If you need <img width="100"height="100" src="mycat.jpg" alt="My Cat" /> then your image (mycat.jpg) should be 100x100px rather than ascaled down 500x500px image.

Make favicon.ico Small and CacheableThe favicon.ico is an image that stays in the root of your server. It's a necessary evil because even if you don't care about it thebrowser will still request it, so it's better not to respond with a 404 Not Found. Also since it's on the same server, cookies aresent every time it's requested. This image also interferes with the download sequence, for example in IE when you request extracomponents in the onload, the favicon will be downloaded before these extra components.

So to mitigate the drawbacks of having a favicon.ico make sure:

It's small, preferably under 1K.Set Expires header with what you feel comfortable (since you cannot rename it if you decide to change it). You can probablysafely set the Expires header a few months in the future. You can check the last modified date of your current favicon.ico tomake an informed decision.

Imagemagick can help you create small favicons

Page 155 of 155

http://www.imagemagick.org

Business

Vocus Smart Start Website Analysis