Voices of Experience:

“I know I waste ...

… half the money I spend ...

on advertising.

“The problem is,

I don't know which half.”

John Wanamaker.

Or Henry Proctor.

Or both.

(It’s an old problem.)

But you know

which half is wasted.

The half that delivers

more whiz than bang,

more jargon than ideas.

The half where copy

tiptoes across white space,

rampages across pixels,

without ever conveying

one intelligible thought.

Right.

That half.

So maybe,

geniuses in that business

don’t understand yours.

Try Taillight.

Try Taillight.

We learn fast.

www.taillight.biz