SERVICES OFFERED TO PUBLISHERS

VRVirtual.com Pvt. Ltd.,

K-1/109, Chittaranjan Park,

New Delhi, India

VRVirtual – A PROFILE

VRVirtual is a New Delhi, India based Web Solutions company, working with the Publishing Industry for over a

decade.

We Build, Deploy & Manage Customer facing application in area of

Publishing CRM Applications with Web Based Workflows for Sales & Service processes

Dynamic Web presence, e-Commerce Solutions

Resource Centre for Teachers and Students

Rights and Contracts Management Applications

XML/ ONIX Data Share

Subscription Management Application

EDM/ Email Campaigns on Database using our productVRVConnect

Majority business is received as Repeat or Referral

PARTIAL LIST OF CLIENTS INCLUDE -

Publishers including – Pearson Education, Oxford

University Press, Macmillan Publishers, Elsevier

Health Science, Wolters Kluwer, Saraswati House,

Rachna Sagar, S.Chand Publishing , Madhubun

Books, Vikas Publishers, BPI India, Kriti Prakashan,,

Sage Publications, Cengage, Taylor & Francis, Eternal

Ganges Press etc.

Travel Clients including – Kuoni Business Travel,

Travelite,Vue India, Holidays2Treasure etc.

Others including – Sharp, Business Wires India,

Satya Paul

SERVICES OFFERED INCLUDE

Publishing CRM

End-To-End fully integrated CRM applications,

customized to your requirements

Comprehensive, Proprietary CRM Solution VMESH (Virtual Marketing

Editorial & Sales Hub) for Academic Book

Publishers.

Websites/ Online

Catalogue

Websites for Publishing Companies

Micro-sites/ Landing Pages (Series/ Book/ Author)

Resource Center (Teachers & Students)

eCommerce Enablement and Management

Digital Marketing

Email/ SMS Promotions

XML Data Feeds

Promotions on Social Networking Sites

Search Engine Promotions (SEO/ SEM)

Other Applications

Online Assessment Engine

Online Learning Solutions

Subscription Management Application

Rights and Contract Management

Leave Management

KEY FEATURES OF PUBLISHING CRM APPLICATIONS

Build Customer Data Repository with data of Institutes, Schools, Libraries, Faculty,Author and Retail Customers.

Create single Source of Complete Catalogue information - Base Catalogue Information (Book Info /TOC/Blurbs/

Accessories etc.), Sample Chapters, Subject Expert Reviews,Target Audience,Teaching Supplements, etc.

Territory mapping/ Travel management ensuring no potential Institute/ School/ Library gets missed.

Visit Report Entry - Who was met, What was Sampled / Promoted, Details of Book already in use, Potential of

Replacement / Adoption, which is integrated with Sampling module workflow based.

Workflow based Sampling Process which helps eliminate duplicate sampling is closely integrated with Adoption

data which helps assess Sampling effectiveness.

Details of all Adoptions are maintained Title/ Series wise which forms the base for pipeline planning and

management.

Expense reporting can be mapped with visit plan and visit report which can help assess authenticity of expenses.

Competition information mapping and tracking to asses what is being used where.

KEY OBJECTIVES OF PUBLISHING CRM APPLICATIONS

Manage Sales Force and Direct

Promotion/ Sampling Activities

Making work more Process Centric than

Person Centric

Improve Productivity in Customer Facing

Processes.

Reduce Operations cost with Workflow

Automation.

Reduce duplicate Sampling, improve

Sampling effectiveness

Building a comprehensive

Contact database for “Digital Promotion”

Bring Transparency and Accountability

within Organizations.

WHY CUSTOM PUBLISHING CRM APPLICATION?

Each business operates in a unique way. Our off-the-shelf Publishing CRM application – VMESH, is a highly flexible

solution for academic book publishers. One may still opt for a custom solution for the following reasons:

Incorporates your business model: Custom Publishing CRM solution helps maintain uniqueness of your business

model which provides you competitive advantage and makes you successful.

Tailored to meet your Specifications and Needs: Application is developed to your specifications and you can

decide features based on your requirements.

Information is displayed in formats provided by you: Reports can be generated the way management would like to

view data and based on their comfort factor in viewing information.

VMESH (VIRTUAL MARKETING EDITORIAL & SALES HUB)

VRVirtual’s VMESH is a Comprehensive, proprietary CRM solution for

Academic Book Publishers.

It consists of a suite of products that helps Academic Book Publishers

better manage their Sales Force and Direct Promotion Activities.

Our application provides fully-integrated services to tap all facets of

promotional activities in a publishing organization.

Key Modules

• Market Repository

• Product Repository

• Visit Planning & Reporting

• Sampling Management

• Adoption Tracking

• Expense Reporting

• Reports

WEB SERVICES

Comprehensive and responsive Product

Catalogue including - Sample Chapters,

Teaching Resources etc.

Relevant & Extensive Product Search

Pushing data by cross linkages example – “You

may also like”, “More by author”, “Books of

same Genre” etc.

User friendly navigation panel

E-Commerce Enablement & Payment

Gateway Integration with Banks, Third party

gateways & PayPal.

Registrations for Digital Promotions

Viewer Interactivity - Review this Book, Email

Page, Print Page, Save to Favorites, Information

Request when book is released etc.

Elaborate XML based Site maps

Websites/ Online

Catalogue

Resource Center

Micro-sites/ Landing Pages

eCommerceEnablement

& Management

WEB SERVICES

May include additional resources like

Worksheets, Teacher Support Books,

Lesson Plans, Teacher Handbooks,

Papers, Question Banks, etc.

Acts as virtual library of the publisher.

Reduces costs involved in distribution

of support materials.

Helps build a strong online

community.

Helps capture of user data.

Websites/ Online

Catalogue

Resource Center

Micro-sites/ Landing Pages

eCommerceEnablement

& Management

WEB SERVICES

Increase reach / coverage substantially

Promote through “eCommunities” (Social

networking sites), & Digital Promotion

Services offered –

Help define a Web strategy & digital

promotion strategy

Develop and help in executing ePromotion

campaigns

Analyze website traffic

Manage online orders and even facilitation

through logistic Partners

Setup and even operate, Customer Support

Tele-Helpdesk for

Outbound Promotions

Customer Surveys and Feedbacks

Inbound Helpdesk

Websites/ Online

Catalogue

Resource Center

Micro-sites/ Landing Pages

eCommerceEnablement

& Management

WEB SERVICES

Segmented and Specialized

content is the key get online

viewers to spent time on a site.

Specific micro sites for

Series / Book

Author Subsite

Particular Age group

Websites/ Online

Catalogue

Resource Center

Micro-sites/ Landing Pages

eCommerceEnablement

& Management

WEBSITES / ONLINE CATALOGUES

eCOMMERCE WEBSITE

ONIX/ XML DATA SHARE

ONIX for Books is the International Standard for representing and communicating book industry productinformation in electronic form.

Use of ONIX/ XML for data share is the latest technology in sharing book information in the publishing industry.

Benefits of using ONIX

Deliver rich product information into the supply

chain

In a standard form, to wholesalers and distributors, to larger retailers, to data aggregators, and to affiliate companies.

Greatly reduces support costs

Publishers no longer need to duplicate their data in multiple formats.

Efficient and rapid loading of up-to-date product

information

Reduces need for manual intervention and much lower risk of error.

Reduces support costs Reduces the need to deal with multiple proprietary data formats.

DIGITAL MARKETING

Digital Promotion

• Digital Strategy Development for Publishers

• Emailers/ SMS Promotion using “VRVConnect” - our e-Promotion Product

Social Media Management

• Promotions on Social Networking sites like Face Book / Twitter

• Account management for Facebook, Twitter, LinkedIn; managing paid promotion through FB & Google Ads

DIGITAL PROMOTIONS (CONTD…)

EDM/ EMAIL CAMPAIGNS ON DATABASE -VRVCONNECT

EDM / Direct mailing is still one of the most effective tools to drive customer engagement, and even generate Leads /

Opportunities. An effective Mailing solution forms the backbone of most successful Digital promotion strategies, as most other

initiatives focus on building a contact database, whereas the mailing solution focuses on using it subsequently

VRV has a robust Mailing solution –VRVConnect for sending EDMs / eMails

Can send upto 10 million EDMs / Mails for a client in a month

The solution works independently as well as can be integrated with other Applications (eg. CRM)

VRV offers mailing solution as well as turnkey / outsourced mailing services, where VRV team does the EDM campaigns including

creative (Database however remains Customer’s)

ONLINE CONTENT DELIVERY & ASSESSMENT

Online Learning Solutions

• Courses delivered via Internet. Enables delivery of Courses online 24x7.

• Website for selling Online Courses / Modules

• Listing Courses and Timetables

• Enabling online registrations & receiving online payments

• Feedback from existing students

• Portal for course / content delivery including

• Accessing different course material

• Interfacing with faculty

• Connecting with other students taking the course

• Uploading assignments

• Integration with Virtual class room applications.

• Integration with assessment tools

Online Assessment & Testing

• Help complement the conventional means of coaching and self-study.

• Following features are available to the students

• Ask an Expert: To clarify doubts / get answers to troublesome questions

• Discussion Forum: To discuss and share information with peers and compatriots.

• Exam calendar: Provides information about upcoming exams, application availability, (when and where) and the due dates for form submission.

• Mock Tests: A huge question bank updated regularly, new Mock tests created to assess the student.

• Summary of performance including a comparative analysis with others who took Mock Tests.

SUBSCRIPTION MANAGEMENT APPLICATION

VRVirtual offers one-stop subscription management solution for the publishing industry which

provides publisher complete control of subscription fulfillment and circulation control. Our

solutions provide high level flexibility in mapping of periodicals, pricing and subscription cycles.

Key Features

Capture

detailed

customer

information.

Highly flexible in

mapping of

Periodicals, Pricing

and Subscription

Cycles.

Back dated orders,

international

subscriptions,

subscription renewal

reminders.

Capture payment

through multiple

modes: cash, cheque,

DD, NEFT, RGTS.

One-click view of the

customer for

transaction history,

user details,

subscription info, etc.

Subscription renewal

reminders generated

through system.

RIGHTS & CONTRACT MANAGEMENT

Managing rights is an important task for the editorial department. Multiple departments like – Editorial, Production,

Marketing, Finance, etc. need access to this information. Rights management application helps you significantly decrease the

amount of time and resource required to manage and administer all your contracts. It also increases coordination between

various departments.

Manages all types of product category – Indian Origin, Reprint,Adaptation,Translation, Custom, Special, Sprint, Box ISBN.

Maintains different types of contract type with authors – Royalty, One Time Payment, Revenue Sharing.

Robust alert mechanism on home page customized to the needs of the department – Pending Third Party Permission,

Pending Assignment Contract, Request status for various Assignment & Contract, Contract Expiring, etc.

Various types of contracts like Title License, Assignment Contracts, Third Party Permissions, Title License Addendum and

Vendor Contracts can be maintained.

Third Party Permissions and Permission for e-book conversion to other publishers can also be recorded.

Final Publishing Date and Impression details are also maintained in the system.

ATTENDANCE & LEAVE MANAGEMENT

VRVirtual offers Leave Management Application which covers – Attendance & Leave Management processes.

The Online Leave Application Module allows all executives to record their attendance and apply for leaves. The

application maintains attendance and leave data for each executive historically calendar year wise.

An executive can mark his attendance or the same may be uploaded from the swipe card machine.

Application maintains three types of leaves Privilege Leave (PL), Casual Leave (CL) and Maternity Leave

(ML).

At the time of launch all existing executives will have a Balance PL Annual Leave of the previous year. Leaves

are accumulated into executive leaves entitles based on company policy.

Leaves applied are validated by superior and may also be short closed if an executive joins back earlier. Also

leaves can be encashed based on per company policy.

The HR Department can view monthly report of leaves to be deducted and generate a Leave card for each

executive calendar year wise.

WHY VRVirtual?

Exposure to Publishing Industry, nearly all genre for all segments –

Academic / Text Books Publishers

Trade Books Publishers

Graphic Books Publishers

Pre-School Books, Educational Puzzles / Games Publishers

Philosophies / Religious Book Publishers etc.

Extensive Experience of working on – eCommerce sites, Database marketing, integration of Call Center/ Back

end facilitation for its Customers

Extensive experience of working with Databases, and using them for promotions, Marketing and actual sales

across Industries

Cross Industry Experience - Auto, Insurance, Travel, Lighting, Solar, Office Automation, Financial, Luxury Goods, IT

Products etc.

Ability to bring in and deploy “Best Practices” from other industries.

For further information you may:

Write to us at: sangeetam@vrvirtual.com

Talk to us at: +91-11-40614061

Visit our website: www.vrvirtual.com