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VWVGroup Credentials www.vwv.com
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GROUP CREDENTIALS
59 Kyalami Boulevard, Kyalami Business Park | P.O. Box 68781, Bryanston 2021 | t +27 11 799 2600 | f +27 799 2601
http://www.twitter.com/VWVGroup http://www.facebook.com/VWVGrouphttp://www.vwv.com
We know that successful brands connect with customers, consumers and
communities through experiences. VWV is a global brand experience
agency, which specialises in creating experiences that change
perceptions and inspire action.
Our core strength is our ability to combine solid strategic thinking with
world-class creative.
We have worked in over 20 countries with clients in Europe, USA, Middle
East and Africa. The company’s current operations include offices in South
Africa, and the USA. VWV is one of a handful of companies in the world
able to provide brand experience solutions across multiple target markets.
We engage consumers, business partners, staff and communities through a
broad range of best-in-class services including:
1. Event Production 2. Installations & Exhibitions
3. Film & Video Production 4. Presentations
5. Digital Media 6. Guest Management
These delivery platforms are driven and coordinated by a multi-layered
project and creative management system. While each delivery platform is
able to operate independently, effective communication solutions often
require that all be deployed simultaneously.
02
COMPANY OVERVIEW
Turnkey event production embraces everything from concept generation and design to project
management and implementation. Events range from conferences, to product and building
launches, road shows, award ceremonies, concerts, seasonal celebrations and industrial theatre.
03
1. EVENT PRODUCTION
1http://www.flickr.com/photos/64924461@N02/sets/72157627100288625/
http://vimeo.com/26376264
Client
Local Organising Commitee
Experience
2010 FIFA World Cup, South Africa
Opening Ceremony
Brief
Raise the curtain on the world’s
greatest sporting event in a 30-min
show in broad daylight. Set the
tone for the first-ever African World
Cup
04
CASE STUDY: EVENT PRODUCTION AUDIENCE: MEMBERS OF COMMUNITIES, BOTH LOCAL AND GLOBAL
1http://www.flickr.com/photos/64924461@N02/sets/72157627100261625
http://vimeo.com/26378040
05
Solution
• Kicked-off with a flyover by the Silver Falcons and 3 Grippon fighter jets
• Short video showcased South Africa’s economic, social and bio diversity
• Featured international, African and 1551 local performers
• Magical reveal of the African continent
• Stylised baobab tree
• Tournament logo delightfully revealed by 750 children
• Iconic dung-beetle stole the show!
Result
Viewed by over 500 million people. Filled South Africans across the world
with pride. One of the Top 10 tweeted subjects worldwide. Rave reviews
from the international press
http://www.flickr.com/photos/64924461@N02/sets/72157627100261625http://vimeo.com/26378040
06
Client
MillerCoors, USA
Experience
2011 Distributor Conference in San Antonio, Texas
Brief
Rally 3 500 independent MillerCoors distributors around
the ‘Rock’ theme. Out-do all previous conferences in
experience and impact
CASE STUDY: EVENT PRODUCTION AUDIENCE: BUSINESS PARTNERS
http://www.flickr.com/photos/64924461@N02/sets/72157627100343233/http://vimeo.com/26366388
07
Solution
• Three different interpretations of ‘Rock’ ensured top-of-mind relevance
• Multi-layered set consisting of 39 separate panels in three different planes
of depth measuring 68 meters wide (width of a rugby field) by 9 meters high
• Single and multiple projections across the entire set
Result
Client and delegates rated this their best conference in 7 years
http://www.flickr.com/photos/64924461@N02/sets/72157627100343233/http://vimeo.com/26366388
Client
Nestle
Experience
2011 Sales & Marketing Conference
Brief
Reward the sales team for a spectacular year and
engage them on the business strategy
08
CASE STUDY: EVENT PRODUCTION AUDIENCE: STAFF
http://www.flickr.com/photos/64924461@N02/sets/72157627100371891/
09
Solution
• Interpreted the DARE theme in line with the business strategy
• Conference opening module used four 3m x 2m movable letters spelling DARE, which carried video projections
• Plenary sessions and rotational break-away Business Unit presentations kept delegate interest high
• Plenary room was completely re-arranged during lunch break
• A record breaking fire-walk experience personalised the DARE experience
• Five-star awards evening celebrated winners
Result
Delegates rated the conference 4 out of 5
http://www.flickr.com/photos/64924461@N02/sets/72157627100371891/
Client
MINI
Experience
50th Birthday Celebration
Brief
Create a 50th Birthday experience worthy of this iconic brand
10
CASE STUDY: EVENT PRODUCTION AUDIENCE: CONSUMER
http://vimeo.com/26367318http://www.flickr.com/photos/64924461@N02/sets/72157627224762388/
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Solution
• Transformed Clarens in the Free State into MINI-ville for a weekend
• Created an entertainment venue in the town square featuring acts such as
Dj Phonogenic, Cassette, MINI ambassadors Goldfish and DJ Euphonic
• Staged MINI-through-the-ages parades
• Launched MINI Mayfair and MINI Camden models
• Staged a host of fun events in and around the town which celebrated brand values
• World Rally Champion, Rauno Aaltonen was present throughout the weekend
Result
This evangelical MINI experience was attended by over 1000 MINI fans, some of whom drove
from as far away as Cape Town
http://vimeo.com/26367318http://www.flickr.com/photos/64924461@N02/sets/72157627224762388/
2We design and build sets, brand environments, installations and
exhibitions for events and brand experiences, which integrate
innovative, cutting-edge sets, lighting, projection and audio
technology
12
2. INSTALLATIONS AND EXHIBITIONS
http://www.flickr.com/photos/64924461@N02/sets/72157627224798030/
213
Client
Pick n Pay
Experience
Pick n Pay Museum
Brief
Capture the company's 40-year history in an interactive visitor experience located in the foyer of the Pick n Pay head-office
CASE STUDY: INSTALLATIONS & EXHIBITIONS AUDIENCE: COMMUNITIES
http://www.flickr.com/photos/64924461@N02/sets/72157627224792036/
14
Solution
• Information was presented in three
levels of detail
• A walk-through plasma screen-based
'time tunnel' allowed visitors to enjoy
the entire history in six minutes
• Aluminium and glass booths featured
additional information on plasma screens
activated by pressure pads on the floor
or screen touch points
• A research area housed in-depth
information in three workstations
• Hi-tech display cases showcased
important and eye-catching memorabilia
Result
A self-contained, easy-to-use, interactive Pick n
Pay experience
http://www.flickr.com/photos/64924461@N02/sets/72157627224792036/
315
Our team of award-winning writers, directors and producers employ high definition camera
equipment and state-of-the-art in-house digital production facilities to deliver high-end
productions. These include corporate films, video content and inserts, TV commercials,
internal broadcasts and training videos.
3. FILM & VIDEO PRODUCTION
http://vimeo.com/26370149
316
Client
Transnet Capital Projects
Experience
Corporate Video
Brief
Capture the size and scale of TCP’s R80m infrastructural investments
including upgraded and new railways, ports, pipelines etc. in six minutes
CASE STUDY: FILM & VIDEO PRODUCTION AUDIENCE: BUSINESS PARTNERS
http://vimeo.com/26420671
Solution
• A modular production, which meant each Transnet division could have it’s own corporate video as well
• Beautifully-shot aerial and ground-based images
• A sweeping script
• A rousing musical score
Result
Client was awed by the power of the production
17
http://vimeo.com/26420671
4We facilitate strategic content workshops to unlock messaging
and script, visualise and design powerful presentations. We also
coach presenters to deliver impactful presentations for internal
meetings, conferences or public presentations.
18
4. PRESENTATIONS
419
CASE STUDY: PRESENTATIONS AUDIENCE: STAFF
Client
SAB Limited
Experience
SAB 2011 MS&D Conference
Brief
Develop multiple brand business case presentations to be
presented by SAB Management to 1400 SAB Marketing,
Sales and Distribution delegates.
20
Solution
Developed presentations for the MS&D conference
which included communication strategy, video content,
design and speaker coaching
Result
All speaker presentations scored a 4 and above out of 5,
best ever for a MS&D Conference
5We use world-leading multi-media, projection and audio technology
to enhance brand experiences and deliver content.
21
5. DIGITAL MEDIA
http://vimeo.com/26365943
5Client
Telkom
Experience
8.ta Mobile Network Launch
Brief
Launch South Africa's 5th cellular network to government and business
Leaders at a VVIP experience that positions 8.ta’s technology credentials
22
CASE STUDY: DIGITAL MEDIA AUDIENCE: BUSINESS PARTNERS
http://vimeo.com/26378904
23
Solution
• A hangar was transformed into a 5-star dinner and show environment for 800 VVIP's
• An elliptical floor-to-ceiling fabric 'wall' served as a 360 degree projection surface
• 18 x 12k projectors created a seamless 360 degree panoramic projection
• A revolving stage with projection sphere suspended above it in the centre of the room carried additional projections from 4 x 18k projectors
• High-level video and graphics communicated the story of the new network interspersed with performances by some of the country's top bands like
Locnville, Kwela Tebza and Freshly Ground
Result
Overwhelmingly positive response from 8.ta stakeholders and a near perfect score from the Telkom 8.ta team
http://vimeo.com/26378904
6We offer a 360 degree guest management solution which includes the handling of
all guest logistics from invitation design to online and personal RSVP management,
travel and accommodation planning and implementation, and venue facilitation
and event management. 24
6. GUEST MANAGEMENT
6Client
Wimpy
Experience
2011 Shift Franchisees Conference
Brief
Manage all logistics for 1000 Franchisees including flights,
accommodation, transport, food and beverage 25
CASE STUDY: GUEST MANAGEMENT AUDIENCE: BUSINESS PARTNERS
Solution
• Online registration solution including a facility to invoice and receive payment online from Franchisees.
• Electronic registration solution split over 3 hotels to facilitate registration for the conference as well as check in at all hotels
• Provide a dedicated call centre to manage delegate queries and flight changes
• Supplementary buses to the Sun City transport for Day 1 to ensure all delegates had a mode of transport to get to Shebeen evening
• Hostesses facilitating guest movement from conference rooms to hotels and various evening events
• Meet and greet solution at the airports (Both OR Tambo & Lanseria) including acquiring a lounge @ Lanseria to serve coffee when delegates arrived
Result
Great feedback from delegates on a great event, which ran very smoothly 26
VWV is a privately-owned unencumbered BEE company. In October 2009 we were awarded a Level - 3 Contributor status based on our equity ownership,
enterprise development and shareholding. In achieving this status we restructured the set-up and voting rights of the board and executive committee;
appointed a non-executive board director; engaged in public-private partnerships; created a new employment equity plan as well as a comprehensive
training program for all employees.
At VWV we firmly believe that empowerment is a journey and not simply a certification status. For this reason we are currently evaluating our procurement
processes and supplier certification. We are also investing in CSI programmes in a focused effort to become a Level 2 contributor.
27
BEE COMPLIANCE
Over the past 10 years we have had the privilege of being awarded 103 Loeries, including 12 Grand Prix's as well as numerous other awards at International festivals.
Awards are a great accolade but they are more of an acknowledgement of the commitment, vision and passion we share with our clients.
In 2010, VWV was awarded its 12th Loerie Grand Prix and a 39th Loerie Gold for the World Cup Closing Ceremony, we were also named The Financial Mail Adfocus
Specialist Agency of the Year and we received an Outstanding Performer Award by Fin Week Ad Review.
More awards in the trophy case include:
• 4 x AMI (Association for Multi Image International) Gold Awards – USA
• 1 x AMI Silver Awards – USA
• 1 x AMI Bronze Awards – USA
• 2 x AMI (Association for Multi Image International) Supreme Video Achievement – USA
• 1 x Direct Marketing Association Assegai Awards – Gold
• 1 x Financial Mail Specialist Agency of the Year
• 1 x FinWeek AdReview Outstanding Performer – Events
• 12 x Loerie Awards – Grand Prix
28
AWARDS
• 39 x Loerie Gold Awards
• 38 x Loerie Silver Awards
• 1 x Marketing Federation of SA Tusk Award
• 1 x NTVA(National Television & Video Association) AVANTI Awards Gold
• 1 x NTVA AVANTI Awards – Silver
• 1 x NTVA AVANTI Awards – Bronze
• 1 x South African Society of Cinematographers – Visible Spectrum
We list the following blue-chip companies among our clients that we have worked with over the past two years:
OUR CLIENTS
29