Walkbase Implements Wi-Fi Analytics and iBeacon Marketing for Adobe

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TRIANGULATE POSITIONS AND PERSONALISE MESSAGES

#AdobeSummit @walkbase








THIS ALLOWS US TO…

§  This gives us the X and Y co-ordinates to place you on the map

§  View how you; §  Path e.g. 15% of visitors went from the

Deloitte stand to session to food between 10am and 10.15am

§  Dwell in areas like partner stands or meeting rooms to understand visitor to lead conversion and utilization

§  Frequency of visits, repeats and bounce rates by zone or for Summit itself

§  An understanding of queue lengths in Food areas

§  Assess the layout of the Summit and see where it can be optimized for Advertising



LIVE REAL-TIME DATA

#AdobeSummit @twitterhandle


CASE: HOTEL

Toilet zone Check in desk zone

Lifts & stair zone

Lounge zone

Bar area zone

Breakfast zone

Restaurant zone

Vending zone



New location/format opening Weekend/holiday analysis Check in queue analysis Apple Watch messaging

Restaurant/breakfast analysis Capacity Management Bluetooth messaging promotion on coffee and

breakfast

In hotel Advertising

KEY HOTEL USE CASES



CASE: LARGE SUPERMARKET

8

PATH TAKEN TIMES TAKEN

% OF TOTAL PATHS TAKEN*

1323 12 %

1159 11 %

1155 11 %

1089 10 %

998 9 %

CAFE CASH REGISTERS CAFE

FRESH FOODS CASH REGISTERS

FRUIT & VEG FRESH FOODS LEISURE & SWEETS

FRUIT & VEG FRESH FOODS

ENTRANCE & TOBACCO FRUIT & VEG FRESH FOODS

* Only paths of at least 2 zone transition were calculated to the “total paths taken”

§  Christmas 2014: The most popular movement paths were from from or through “Fruit & Veg” zone, which illustrates the typical path through the store.

§  Recommendations: - Test more end of aisle display screens with A|B creative - Change the flow for the top paths with signage and moveable fittings - Use day parting promotions via beacons on loyalty app - Identify those in the café area that dwell all day

1.

5.

4.

3.

2. BAKERY, PRESERVES

BAKERY, PRESERVES

3

1 2

4

5



IN-STORE ANALYTICS Conversions – in-store funnel - repeat visits - paths - zones- dwell times - store benchmarking – A/B testing

OMNI-CHANNEL ATTRIBUTION Campaign impact & ROI in physical stores

CONSUMER RESEARCH Specific in-store behaviour

CUSTOMER PROFILING & IN-STORE ADVERTISING Trigger/guide digital ads based on nearby profiles

IN-STORE ENGAGEMENT Personalization via beacons

PROCESSING DATA REAL TIME

LOCA

TING

PEO

PLE

INDI

VIDU

ALLY

TRANSITION TO OMNI-CHANNEL DIGITAL


Business

Walkbase Implements Wi-Fi Analytics and iBeacon Marketing for Adobe