SAVE MONEY,LIVE BETTER

BUSINESS STRATEGY

EDLP (Every Day Low Price) strategy

Strong local relationships

DIVERSIFIED PRODUCTS AND SERVICES

EMPLOYEE COMPLAINTS AGAINST HEALTH HAZARDS

WOMEN STANDING AGAINST DISCRIMINATION

# Target aimed to a higher-income customer.# Better aesthetics and appeal inside stores.# Wider product portfolio, including important and desirable brands.

Shorter Aisles as compared to Target.

Behind rivals in E-Commerce

Low Global PresencePoor Brand image

ECONOMICAL TECHNICAL

POLITICAL ENVIRONMENTAL

SOCIAL

REFORMS

ECONOMICAL

TECHNOLOGICAL

USE OF DRONES

Projects approved by

ballot measures under the

Callifornia Environmental

Quality Act.

Environmental

1

• Constructing new buildings from recycled products

2

• Cutting transportation costs and energy savings

3

• Encouraging customers to buy more green products

SOCIAL

THE WOMEN ECONOMIC EMPOWERMENT PROGRAMME TO HELP 200,000 WOMEN ACROSS THE GLOBE.

SOCIAL

THE WOMEN IN FACTORIES PROGRAMME TO GIVE BETTER AGRONOMIC PRACTICES TO WOMEN WORKING IN FARMS.

ADVERTISING

EXPANDING GLOBALLY

Walmart has stores in 16 international markets

Serves more than 200 million customers a week

Second largest company in the world

over $400 billion in revenue and 2.1 million Employees

Results

Did the company make the right decision to drop "Always Low Prices. Always." as a tagline?Attracts a new type of costumer without forsaking the usual one. People more inspired by a 'better life' than a 'lower price', and likely with higher budgets to spend.

BEFORE AFTER

• Building a stronger customer loyalty.

• Improving the cleanliness and aesthetics in stores

• Adding even more amenities to the stores: banks, fast-food chain restaurants.

• Developing a new business unit aimed to a customer with a higher budget.

Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise?

BUSINESS STRATEGY

COMPANIY’S SHORTCOMINGS

STEPS TO REVIVE THE COMPANY

RESULTS

ANSWERS TO THE QUESTIONS

DISCLAIMERCreated by PrachiBafna,NIT Jaipur, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.