By: Sherif Ibrahim & Abd El-Rahman

•It is an American retailer corporation.

•the Largest retailer in The world.

• founded by Sam Walton in 1962.

•Generates 51% of sales in U.S. from Grocery Business.

Marketing Plan

Marketing Objectives•To develop Wal-Mart’s own brand

of new cheap chic apparel line.

•To Improve advertising and Merchandizing support of the apparel category.

•To spruce up the store design concept in order to attract more customers.

Strength• Largest Retailer in the world.

• Loyal customer base.

• Everyday Low Pricing.

• Established brand name.

• supply chain and logistics capabilities.

• wide network of stores.

• Buy in Bulk.

• Caters to a wide range of needs.

• continuous opening of new stores.

• Immediate acceptance of George in Canada.

• Trend office in New York.

• Positive Reviews of Wal-Mart collection Apparel at NY’s Fashion Week.

Weaknesses• Growth in Cost Structure.

• Large Inventories.

• Negative Publicity.

• Increase in Overhead Expenses.

• Lackluster Sales.

• Selective purchases of middle class customers.

• Low Impact of the George Brand in the U.S.

• Crowded store.

•Fashion Goods Category.

•Decrease in Disposal Income.

•Economies of Scale.

•Increase sustainability and wealth of the Middle Class.

Opportunities

•Increase Expansion Expenses.

•Skyrocketing Energy Expenses.

•Increasing Competition.

Threats

Marketing Strategies

SegmentationProfile 1: Low Income, Trendy and spendthrift Individual.

Profile 3: High Income, Trendy and spendthrift Individual.

Profile 2: Average Income,Trendy and spendthrift Individual.

Profile 4: Low Income, Trendy and Thrifty Individuals.

Profile 5: Average Income, Trendy and Thrifty Individuals.

Profile 6: High Income, Trendy and Thrifty Individuals.

Targeting

•Geographically in U.S.

• Female or Male ?

• Age 20-35.

Marketing Mix

•Product Strategy.

•Price Strategy.

•Place Strategy.

•Promotion Strategy.

Criticism

• Inventory Turnover Ratio.

•Sales.

• Feedback.

•Employees Strike.

•Target Growth Strategy.

•Targeting Profile 5.