30
Wandering Earl The Life of a Permanent Nomad

Wandering Earl Media kit by David Crandall

  • View
    15.058

  • Download
    1

Embed Size (px)

DESCRIPTION

This is a media kit I designed for Earl Baron at WanderingEarl.com. Make sure to check out his site as he has one of the most personable and interesting sites you've ever seen from a nomad!

Citation preview

Page 1: Wandering Earl Media kit by David Crandall

WanderingEarl

The Life of a Permanent Nomad

Page 2: Wandering Earl Media kit by David Crandall

It’s not just a blog.

It’s a community of travelers.

Page 3: Wandering Earl Media kit by David Crandall

Since...

Since...

1999 I’ve been traveling, living, working and volunteering around the world non-stop.

I’ve had one of the most popular travel blogs on the internet.2010

Page 4: Wandering Earl Media kit by David Crandall

If you’re looking for

a unique platform to

engage with a loyal,

interested readership,

look no further.

WanderingEarl.com can

reach your audience like

no other travel blog.

Page 5: Wandering Earl Media kit by David Crandall

TheMission

Page 6: Wandering Earl Media kit by David Crandall

Addicted to the first-hand education

that travel provides, I write about

the unique experiences and lessons

learned during my nomadic

adventures to every corner of the

world. My posts focus on a wide

range of topics, including destination

information, travel stories, interesting

observations and useful travel advice.

Page 7: Wandering Earl Media kit by David Crandall

Whether traveling independently or as

part of a sponsored partnership, the

goal of WanderingEarl.com is always

to create widespread excitement

about the destinations I visit, the

products and services I use and about

the wonders of travel in general.

And I’m fortunate enough to have the

most wonderful audience imaginable...

Page 8: Wandering Earl Media kit by David Crandall

TheAudience

Page 9: Wandering Earl Media kit by David Crandall

ActiveLoyal

Eager to LearnActively seeking information and advice to help plan their travels

Page 10: Wandering Earl Media kit by David Crandall

From the 22-year old university student

looking to travel for a year after

graduation to the 35-year old woman

looking to trade her office job for a life

on the road to the 70-year old traveler

asking for advice about Istanbul...and

everyone in between.

That’s the kind of travel community

you’ll find at WanderingEarl.com.

22 35 70year old year old year old

Page 11: Wandering Earl Media kit by David Crandall

And they are fully engaged in the site...

Page 12: Wandering Earl Media kit by David Crandall

TheEngagement

Page 13: Wandering Earl Media kit by David Crandall

AVERAGE COMMENTS

PER POSTFew travel blogs come close

to this number!

Those who visit WanderingEarl.com

are not only reading, but participating

in the site by asking questions, sharing

stories and starting discussions

after every post. This is as active a

travel blog community as you’ll find

anywhere.

I also receive over 50 emails per day

from readers of the site.

55

Page 14: Wandering Earl Media kit by David Crandall

TheStatistics

Page 15: Wandering Earl Media kit by David Crandall

June 2012

visitors

uniques

page views

Alexa rank

116,531

79,684

410,885

64,608

Page 16: Wandering Earl Media kit by David Crandall

FIRSTArmchair Travelers First-time Travelers Experienced Travelers

Page 17: Wandering Earl Media kit by David Crandall

40% 60%

Page 18: Wandering Earl Media kit by David Crandall

USA CANADA UK AUSTRALIA53% 7% 7% 4%

Page 19: Wandering Earl Media kit by David Crandall

Email Subscribers

Open Rate

Significantly higher than average

3107

54%

Page 20: Wandering Earl Media kit by David Crandall

fansfa

ceb

ook reach

reach

Average reach per each post, photo, or status update

Average reach via Triberr

followers

twit

ter

3500+ 10,000

100,0005400+

Page 21: Wandering Earl Media kit by David Crandall

Featured In•The 20 Best Travel Blogs -Nine Msn Television Station (Australia)

•Top 10 Travel Blogs -SheKnows.com

•Featured in Hurriyet, Turkey’s largest newspaper - both online and in print

•Guest on Peter Greenberg Worldwide Radio Show

•Top Travel Blogs to Discover – Huffington Post

•Article featured in National Geographic Intelligent Travel

•Overview of the 14 Biggest Names in the Industry

•Featured in a South Africa Tourism promotional video

•Nominated for a Bloggy Award for “Best Travel Writing” and “Best Designed Blog”

•Top 150 Travel Blogs for Students – ranked #7

•BootsNall Favorite Travel Blogs

Page 22: Wandering Earl Media kit by David Crandall

Projects & Partners•Eurail.com Ambassador for “Blog Trail 2011” - Announcement / Blog Posts

•South Africa Tourism – “Visit South Africa Social Media Blogger Tour 2011” - Promo Video / Blog Posts

•Fiji Tourism - 2012

•Maui Tourism – November 2012

•Istanbul Travel Conference – founder, organizer, keynote speaker - March 2013

Page 23: Wandering Earl Media kit by David Crandall

“I’ve finally found someone that travels the world full time, and has found the time to pin it all down into words to help inspire others! My planning begins… now.”

“Keep doing what you’re doing! You are inspiring many out there! You have motivated me and given me confidence to follow in your footsteps.”

“A wonderful and inspirational site...”

“My friend showed me your website two days ago and I have been on it all day ever since!”

“Your site has been invaluable for me planning my first trip to Europe in the fall…”

“Hey Earl, I just stumbled across your site a few days ago and have been straight up devouring your content ever since!”

What readers say

Page 24: Wandering Earl Media kit by David Crandall

“I just found your blog by chance this evening, and what a great find it was! You’re basically living my life’s dream and after reading many of your posts I’m even more inspired to get started.”

“Your blog has greatly influenced my attitude and the way I travel...”

“I know for sure that your travels and ways of story sharing have had a great, positive impression on my travels and blogging. I can think of no better person with greater travel experience than you to have a travel blog!”

“Earl….There are very few people that influence me as I enter my jaded years, but your blog, over anybody else’s has kept me inspired....you bring a lot of inspiration and hope to some of us.”

Page 25: Wandering Earl Media kit by David Crandall

TheConclusion...

Page 26: Wandering Earl Media kit by David Crandall

unique, popularTRAVEL BLOG

Page 27: Wandering Earl Media kit by David Crandall

unique, popularTRAVEL BLOG

engaged, loyalAUDIENCE

Page 28: Wandering Earl Media kit by David Crandall

PERFECTOPPORTUNITY

Page 29: Wandering Earl Media kit by David Crandall

I welcome a chance to speak with you

about a variety of mutually beneficial

partnerships, including advertising,

sponsorships, press trips and more.

Derek Earl BaronFounder/Writer at WanderingEarl.com

[email protected]

Page 30: Wandering Earl Media kit by David Crandall

@DavidCrandallDESIGNED BY

WWW.BRANDSUPERPOWER.COMPRESENTATION DESIGNER