WANTED MAGAZINE APPLAUNCH CAMPAIGN

THE BRIEF

Develop a communication campaign strategy to Launch Business Day Wanted App – Tablet addition to the new consumers, BD

subscribers & trade marketers.

THERE ARE THREE KEY TARGET

MARKETS

NEW consumer

Business Day subscriber

Trade Marketers /

Advertiser

THE STRATEGY

ConsumerStrategy

Advertiser

Strategy

o Increase brand and product awareness

o Drive downloads and online subscriptions

o Drive awareness and uptake of advertising on the digital platform

CONSUMER STRATEGY

TAR

GET M

AR

KET P

RO

FIL

ES

Insight

They aspire for bespoke experiences, the latest toys and the finest clothes. They will

spend money to portray this luxury lifestyle . They are very impulse driven.

They indulge in life so indulge on Wanted

Rich engaging contentConsumer - interactive, get added content like

behind the scenes video of the fashion

shoots, its with you all the time on your ipad -

don't have to carry around the print

version

Value Proposition

STR

ATEG

Y

To attract new consumers and Business Day subscribers by communicating Wanted’s bespoke/ luxury content and how

interactive the experience will be on the Wanted tablet App.

KEY MESSAGING

CAMPAIGN ELEMENTS

VISUAL MOODBOARD

TVC STORYBOARD

PRINT ADS

ONLINE BANNERS

MAILER TO BD SUBSCRIBER

WANTED APP LANDING PAGE

#TheWantedLife Campaign

SOCIAL MEDIA CAMPAIGN

Celebrity tweeting I'm living my #WantedLife at the BMW launch

Visual photo – New wanted is out

#####

TRADE MARKETERS / ADVERTISER STRATEGY

AD

VERTIS

ER

IN

SIG

HTS

For this market we need to demonstrate product features and how they will benefit brands. They need to understand the costs and value for money. The app is

about bringing adverts to life through digital. Now consumers can see the product and are able to engage

on a sensory level. (See, touch & hear) More importantly call to actions and accurate ROI measurement.

InsightWanted app is a visionary digital

publication that offers marketers an exceptional variety of unique advertising

and lavish editorial opportunity.

Advertisers - get detailed analytics on their ads- how long consumers engage

with the ad, time spent etc. Ads are not just

limited to print specs - they can have long

scrolling, add in functionality, add

videos, link directly to their website and

social media pages.

Value Proposition

STR

ATEG

Y

The Strategy is to Increase advertising sales from existing and new advertisers across both platforms by creating opportunities for mass

customization, brand partnerships and selling advertisers on the multiple ad formats available in the App. We will also provide the

necessary sales tools to increase advertising revenue.

CAMPAIGN ELEMENTS

BRAND PROFILES

PARTNERSHIP MAGAZINE

MAILER FOR ADVERTISERS

GIFT SUBSCRIPTIONS

INTERACTIVE SHOWCASE – ADS – RATES

LEAVE BEHIND

SALES ENGAGEMENT TOOL

Link to TM ADROOM

SA

LES E

NG

AG

EM

EN

T T

OO

L

PO

WER

PO

INT S

ALE

S P

RE

SEN

TATIO

NC

OV

ER

PA

GE

MEASUREMENT & REPORTING

NEW consumer – new subscriber

OnlineSocial MediaLanding page

Analytics and

response rates

• New subscribers• App downloads• Social shares (Likes,

tweets etc)

SUBSCRIBER

Direct E-mailers Social MediaLanding page

Analytics and

response rates

App Downloads

ADVERTISER

Advertiser AppLanding pageLeave behind

Analytics and

response rates

Engagement with leave

behinds. QR code?

• New and increased types of advertising.

• Co- Branded Campaigns / Brand partnerships

COSTING

TVC R 29 250.00

Print Ads R 16 500.00

Banner Ads R 6 750.00

E-mailers (to current registered user base BD) R 8 250.00

Advertising client leave behinds with rates (Does not include production) - With hand over disk R 18 000.00

E-mailers to key trade clients -Does not include send R 8 250.00

Presentation template optimized for selling & trading R 3 000.00

Client Service R 7 150.00

Landing Page R 33 750.00

Subtotal: R 130 900.00

15% Discount - R 19 635.00

Total excl VAT: R 111 265.00