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Bright B. Simons Coordinator 1 III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation

WAPGRID: Savings Lives by Protecting Medicines

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Bright B. SimonsCoordinator

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Page 1: WAPGRID: Savings Lives by Protecting Medicines

Bright B. SimonsCoordinator

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III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 2: WAPGRID: Savings Lives by Protecting Medicines

MEDICINES ARE NOT CUTE

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

THALIDOMIDE HORROR

Page 3: WAPGRID: Savings Lives by Protecting Medicines

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ENSURING A SAFE MARKET OF MEDICINES IN WEST AFRICA

EVERYTHING BOILS DOWN TO COMMUNICATING INFORMATION

ABOUT QUALITY

Page 4: WAPGRID: Savings Lives by Protecting Medicines

THE BIG PICTURE

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III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 5: WAPGRID: Savings Lives by Protecting Medicines

mPedigree National Presentation 2009 5

FURTHERMORE, NO MARKET IS AN ISLAND

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 6: WAPGRID: Savings Lives by Protecting Medicines

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...IN VIEW OF THE MODERN MARKETPLACE OF MEDICINES

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“SIMPLE”, MULTI-MODAL, ADAPTABLEREPLICABLE & TESTED

NEED THEREFORE FOR SMART TECHNOLOGY

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

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...TECHNOLOGY CAN CHANGE THE DYNAMIC

BY BRINGINGTHE CONSUMER/PATIENT INTO QUALITY ASSURANCE

Page 9: WAPGRID: Savings Lives by Protecting Medicines

•1/3 of medicines in the developing world are counterfeit made by criminals.

• They contain little or no active ingredients, and have been known to kill.

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BUT WHAT EXACTLY IS AT STAKE?

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 10: WAPGRID: Savings Lives by Protecting Medicines

ALARMING SOPHISTICATION Approved Counterfeit

Page 11: WAPGRID: Savings Lives by Protecting Medicines

COUNTERFEIT DRUGS FACTORY

Source: Pfizer: Counterfeiting Briefing Handout 3-29-07

BUT DONT BE DECEIVED!

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THERE IS A CLEAR CHOICE FACING THE WORLD...

OR

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 13: WAPGRID: Savings Lives by Protecting Medicines

Existing Security Measures Outdated

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III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 14: WAPGRID: Savings Lives by Protecting Medicines

BORDER MANAGEMENT

Credit: RCMP

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 15: WAPGRID: Savings Lives by Protecting Medicines

GLOBAL SUPPLY CHAIN PROTOCOLS

Page 16: WAPGRID: Savings Lives by Protecting Medicines

8-digit non-duplicable code 4-digit SMS number 2-second response = saves 1 life.

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AND WE SHOULD GIVE IT TO CONSUMERS...

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Consumers pay $0 and drug manufacturers pay <% of standard SMS rate

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III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 18: WAPGRID: Savings Lives by Protecting Medicines

“NUTS AND BOLTS”

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III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

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REGULATOR

PHARMACISTS

DRUG MANUFACTURERS

TELECOM CARRIER

PUBLIC – PRIVATEPARTNERSHIP

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WHY MOBILE?

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Credit: Blycroft Ltd.

Credit: WIRED

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 21: WAPGRID: Savings Lives by Protecting Medicines

III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 22: WAPGRID: Savings Lives by Protecting Medicines

MPEDIGREE METRICS

15 Telecom Partnerships in 5 Countries, and counting

3 Public Sector Agencies, and countingA successful Full-run Trial of TechnologyComplete Technology Upgrade to

International Performance Standards6 Civil Society Partnerships, and counting4 Major Global Partnerships Coming Up

mPedigree National Presentation 2009 22

Page 23: WAPGRID: Savings Lives by Protecting Medicines

RECOGNITION & VALIDATION

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III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 24: WAPGRID: Savings Lives by Protecting Medicines

Social Value Created (5yrs) = $120m Commercial Value Created= $42 million Total Investment= $5 million Target Population= 200m

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DO GOOD & DO WELL

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Page 25: WAPGRID: Savings Lives by Protecting Medicines

These 50,000 Kids from Niger were doomed…

Let’s Change the odds for this one!

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BEYOND STATISTICS

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III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation

Page 26: WAPGRID: Savings Lives by Protecting Medicines

THANK YOU

QUESTIONS?

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III Encuentro Internacional de TIC en la Cooperación el DesarrolloIII International Meeting of ICT for Development Cooperation