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20 years of ARM

Warren East

October 2010

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Multiple Opportunities in Every Room

Smart Grid: Managingdemand

Smart Meter

Smart Electrical Car & Connection

Micro EnergyGeneration

Energy Information

Displays

Home Micro-Grid

Auto Standby Systems

Smart Lighting Smart Appliances

PlusFabric, Physical IP and

Development tools

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ARM Powered Control4 Suite Systems

4,300 guest rooms with touch & TV control Door locks to Drapes, Audio Visual

Lighting and HVAC

Mini bar and guest services

Zigbee mesh of over 85,000 devices forming distributed antenna system of over 14 million square feet of coverage

Ubiquitous ARM Powered Environment

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1mm3 Systems

A CB

8.75mm3 system2 x solar cell 0.18µm CMOSCortex™-M3 near-threshold12µAh Li-ion battery

Battery Solar Cells

Processor, SRAM and PMU

Cortex-M0; 65¢ University of Michigan

University of Michigan

Imager and Timer 130nm

Cortex-M0 +16KB RAM 65nmUWB Radio 2mm antenna

10 kB Retention RAM 180um~3fW/bit

Cymbet® battery

Wireless Sensor Network

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World’s Biggest ARM Computer?

4200ARM poweredNeutrino Detector

Work supported by the National Science Foundation and University of Wisconsin-Madison

2.5km

70 bore holes 2.5km deep

60 detectors per stringstarting 1.5km down

1km3 of active telescope

1km

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From 1mm3 to 1km3

The Architecture for the Digital World

1mm3 1km3

2mm

0.7mm

1.2mm0.

35m

m

10¢ $1000

Mobile Embedded Consumer

Mobile Computing Server Enterprise PC

HomeHPC

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Huge range of applications

Energy Efficient Appliances

IR Fire Detector

Intelligent Vending

Tele-parking

Utility Meters

Exercise Machines

Equipment Adopting 32-bit ARM Microcontrollers

Intelligent toys

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It’s prolific

1998 2010 2020

cores accumulated to date

cores accumulated after next 10 yrs

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25 years of consistent technology

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ARM The Low-Power Solution Company

ARM founded 27/11/1990

(Day 21 SWOT)

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ARM Core Standard Business Model

ARM licenses Partner

Partner develops SoC

Licence fee covers proportion of development costs

Royalty shares by rewarding success.

Business Development / Segment Marketing

Licence

royalty

ARM Partner/OEM

OEMCustomer

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Business Model

ARM licenses Partner

Partner develops SoC

Licence fee covers proportion of development costs

Royalty shares by rewarding success.

Business Development / Segment Marketing

Licence

royalty

ARM Partner/OEM

OEMCustomer

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Vision from the beginning

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Enduring culture

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Luck

Copyright: Divbyzero – Adam Oberman

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Luck

Consistently taking advantage of current position and developing an advantageous position for the future

Making our own luck

Image source: Free-download-blog.com

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Spin-out of ARM’s Vector Signal Processor (Ardbeg) IP and team

Initial funding from ARM Experienced wireless team (ex-TTPCom)

Cambridge and Leuven (Belgium)

Unique combination of processor and modem expertise

Looking forward: Cognovo – history repeats

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Looking forward

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Observations

Sustainable lead

Sharing risk and rewards

Nurturing ecosystem

Strong culture & values

Making your own luck

Eye on the future