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Social Media Marketing & Consultancy
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An Introduction
What’s Our Vision?
To be a creative powerhouse for conversational marketing globally
• We are one of India’s leading digital agencies
• We launched 4 years ago in 2007
• We are a team of young people redefining communication via social media
• We are a combination of Digital, Advertising, PR, Technology and Research professionals
• We are popular for our expertise in Trend Spotting within the industry
We make Social Media Work for You
Where are we from?
• Part of WATMedia Private Limited
• Based out of Mumbai and Delhi (Two Branches in Mumbai - Fort)
Believe: Long-term Lasting Value
Understand: Client / Industry / Objective
Recommend: Ideal Course of Action
Emphasize: Sustained growth rather than short term spike
What is our Approach?
What are our Services?
Social Media Audit
• Researching Your Social Media Presence
• Analyzing Your Social Media Opportunities & Threats
• Recommending the Ideal Social Media Strategy
• Execution Plan
Social Media Monitoring
• Identifying Conversations
• Segregating Conversations
• Analyzing Conversations
• Insight & Recommendation Report
Social Media Management
• Strategic Presence Creation On Social Media
• Presence Promotion & Response Management
• Analyzing Opportunities For Social Media Outreach
• Execution Of Social Media Outreach
Online Reputation Management
• Researching & Analyzing current Online reputation
• Defining a reputation score
• Recommending steps to improve reputation score
• Execution of recommendations
Social Media Marketing
• Creation Of Campaign Thought
• Illustration Of Campaign Execution - tools, apps and prospective conversation strategy
• Deliverables (ROI) via Campaign Execution
Social Media Releases
• Identification Of Online PR Objectives
• Analysis Of PR Opportunities
• Strategy Layout & Activation of Blogger & Influencer Outreach
Social Media Products
• Concept creation for Social Media Products
• Complete Development with testing and delivery
• Expertise over Facebook, Twitter, Orkut App architecture
• Enabling Social Widgets, Micro Sites & Private Social
Networks
Digital Media Consulting
• Paid Online marketing
– SEM : CPC / CPA / CPM
– Display Ads: FB, Linkedin, Slideshare, Google
• Email & Mobile Marketing
• Viral Social Videos
Who Do We Work With?
Who Do We Work With?
Who Do We Work With?
Who Do We Work With?
B2B
What we did…Client: SHRM India
Campaign Duration: Managed 5 events
Objective: To reach out to all the Hr professionals and Hr Students and get them to follow ShrmIndia on Twitter & Facebook
What we did…
Client: Sony Music
Campaign: Shakira – Shewolf CampaignDuration: 4 Months
Objective: Create Buzz around the Launch of Shakira’s Music Album Shewolf campaign in India
Strategy Adopted: Promoted Shewolf Mysteriously without disclosing the artist behind it – Massive Online Presence – Teaser – Curtain Raiser + Shewolf Contests Microsite + Effective Facebook + Twitter + Blogs
Brand Outreach – achieved !
Brand Outreach – achieved !
What we did…
Client: Neo Cricket
Campaign: Neo Cricket EngagementCampaign Duration: Ongoing
Objective: Engage and Connect with TG + Create and Build Social CommunityStrategy Adopted: TV Channel Integration + Contests/ Quiz
+ Leading Cricket Series Updates + Cross Marketing + Live Match Updates
Deliverables: Facebook Fan Page – 1,00,000+Twitter Followers – 10,500 +YouTube Channel Views – 1,00,000+
Brand Outreach – achieved!More views – achieved!
Goodwill – achieved!
Brand Outreach – achieved!More views – achieved!
Goodwill – achieved!
What we did…
Client: Procter & Gamble
Campaign: Pantene – Mystery ShampooCampaign Duration: Ongoing
Objective: Two Phases : Teaser Campaign – Mystery ShampooSecond Phase – Reveal Phase: All New Pantene
Engagement + Interaction Across Social Media during the two phases
Strategy Adopted: Mystery Phase – Online Offline Integration, Leveraging from celeb tweets Reveal Phase: Launch All New Pantene
+ Leveraging from Influencers on FB and Twitter/ YouTube
Brand Hype – Achieved with + 1 Lakh Fans !
Brand Hype – Achieved with + 1 Lakh Fans !
What we did…Client: WNS Global Services
Campaign: Brand Awareness
Campaign Duration: Ongoing
Objective: Create Brand Awareness of WNS on Social Media with the focus on following topics: General Outsourcing, Finance and Accounting
Outsourcing and Research and Analytics
Strategy Adopted: To create and seed content on all platforms and target niche group by inviting them to be a part of the discussion Deliverables: Slideshare – over1.5 lac views
Scribd- 50,000+ Reads YouTube- 2000 channel views|3507 Upload views
Brand Awareness – Achieved !
Brand Awareness – Achieved !
Pay Back Time: Virgin Mobile Tag of Honor: Warner Bros
Facebook ApplicationsFacebook Applications
Social Media Products
New World Ready: Tata Communications
Bano India Ka Lucky Charm: Neo Cricket
Facebook/ Twitter ApplicationsFacebook/ Twitter Applications
Social Media Products
Social Media Products
Kotak’s Private
Social Network
Kotak’s Private
Social Network
• 20% of employees socializing within 2 weeks
• Excited Employees
• Contests, Communities, Blogs, Newsletters
• 20% of employees socializing within 2 weeks
• Excited Employees
• Contests, Communities, Blogs, Newsletters
Social Media Products
Eureka Forbes Social NetworkEureka Forbes Social Network
Social Media Products
Eureka Forbes Social NetworkEureka Forbes Social Network
Social Media Products
Cox and Kings Social NetworkCox and Kings Social Network
We have also worked with…
What Our Clients Say…WATConsult has contributed immense value to our Social Media Campaigns. They have an extremely young & talented team which constantly works on innovative ideas & concepts. Working with them has been a pleasant experience & I look forward for to work with them for future assignment.- By Jayesh Veralkar – New Media Manager – Sony Music India
WATConsult has done a wonderful job of establishing a social media presence for both our brands – NEO Cricket and NEO Sports. They have a young and highly enthusiastic team with a good understanding of the social media space, I wish them all the best in every project they undertake in the future.- By Abhishek Verma – Head – Marketing- Neo Sports Broadcast Pvt Ltd
WATConsult demonstrated excellent execution strategy, enthusiasm and a unique expertise which worked well from an implementation point for the brand.-By Ankush Manchanda – Digital Marketing – Virgin Mobile
WATConsult has done awesome work on pulling off the digital campaign across social media. What the team is doing to leverage the celebrities, bloggers and key influencers via social media is clearly very powerful.- By Victoria Great - Associate Director, External Relations at Procter & Gamble
WATConsult has done wonderful work for us in the area of social media marketing. We are part of a very complex industry with a diverse target audience. This accentuates the challenges associated with servicing a business like ours. Their diligence, patience and unrelenting drive to stay honest to our desired outcomes is remarkable. - By Anurag Mehrotra – Marketing Head - WNS Global Services
Our Achievements
WatConsult has won the ‘Best Viral Marketing Campaign’ IDMA Award 2011
We have been Awarded as Asia’s Top 100 Companies by ‘Red Herring’
WatConsult has been covered on CNBC TV 18 – YOUNG TURKS http://bit.ly/sMmWeb
How We Work…
• Retainer based Customized Social Media Packages
• Quarterly deliverables and strategy review
• Minimum 1 year Engagement
Thank You For Your Time!
ContactRajiv Dingra (Ceo)@ +91 9820761167
Dixita Soni (BD manager) @ +91 9920421180 www.watconsult.com | Office: +9122 674 99200
