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During this #WBIS presentation, Finkus focused on the importance of STORYTELLING and its relevance in video production and communicating with your target audience. The #WBIS (WINE BUSINESS INNOVATION SUMMIT) aims to promote new and innovative approaches to growth and communication in the wine industry. The first edition of #WBIS was held on Saturday, January 19, 2013 in Brussels. By creating a forum for wine professionals, bloggers, social media whizzes and business experts, #WBIS encourages innovation, disruptive thinking and the use of new technologies in the wine world.
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PRESENTED BY
STORYTELLING TIPS FOR VIDEO PRODUCTION
ABOUT FINKUS CREATIVE PROFESSIONAL OFFERING INNOVATIVE
CONCEPTS FOR TOMORROW’S WINE WORLD
CONCEPTION INNOVATIVE IDEAS
PRODUCTION WEB & VIDEO
VISUAL DESIGN & PHOTO
STRATEGIES BRAND & MARKETING
CREATIVE-WORX-MEDIA.COM
WINE ON THE ROCKS
SHOW REEL
WINE ON THE ROCKS’ GOAL IS TO MAKE WINE MORE APPROACHABLE & UNDERSTANDABLE IN A FUN AND ENTERTAINING MANNER
CREATIVE-WORX-MEDIA.COM
PRESENTATION OVERVIEW
THE PRESENTATION WILL BE COVERING THE ABOVE TOPICS
1 NARRATIVE STRUCTURE
2 TELLING THE
STORY
3 CREATING EMOTION
4 CHANGING THINGS UP
5 FOOTAGE
6 BEING
CONCISE
7 CONCLUSION
STORYTELLING
PRESENTED BY FINKUS BRIPP
1
NARRATIVE STRUCTURE
NARRATIVE STRUCTURE
1
2
3 4
5
RISING ACTION THROUGH
CONFLICT
CLIMAX TURNING
POINT
FALLING ACTION CREATING
TENSION
RESOLUTION CONCLUSION
EXPOSITION
SET THE SCENE
STORYTELLING
PRESENTED BY FINKUS BRIPP
2
TELLING THE STORY
TELLING THE STORY 2.1 STORYTELLING
FIND YOUR STORY MAIN GOAL CHARACTERS
First off, you need a story worth telling. Just rambling on in a linear manner (eg. “I woke up, had a coffee, got dressed, went to work…“) will have people snoring in no Vme.
What is the objecVve of your story and what do you want people to think about aYer the video? Fairy Tales oYen end with “The moral of the story is…“ – exchange MORAL with MESSAGE and voilà!
Include endearing characters – good or bad – people want to relate.
TELLING THE STORY 2.2 STORYTELLING
DEVELOPMENT GAME PLAN THE BODY
It’s very important that the character develop & change as the story unfolds.
It’s important to have a game plan or storyboard but you must also be open for change and adapt new ideas if need be.
It’s how you tell the story and reach the end which makes things interesVng and keeps people glued to the screen.
STORYTELLING
PRESENTED BY FINKUS BRIPP
3
CREATING EMOTION
CREATING EMOTION 3.1 STORYTELLING
MAKE STORY PERTINENT AUDIO ELEMENTS TIMING
Eventhough you’re going to tell a story which interests you it has to be perVnent to the viewer… and you can bet they‘ll be asking „What‘s in it for me?“. Always keep that in mind.
Music is incredibly strong and capable of taking you on an emoVonal roller coaster ride. Your protagonist’s or voiceover speaker’s voice (its pitch & cadence for example) make all the difference. Monotony is the enemy!
Not to be mistaken with the video length. Whether ediVng a fast-‐paced video to the beat, using pauses, or slow moVon, Vming is very important. The video can either flow freely if it’s right… or studer along painfully if it’s not.
CREATING EMOTION 3.2 STORYTELLING
MOOD CAMERA WORK VISUAL STORYTELLING
What type of look are you going for? Bright & happy? Dark & Dreary? Agressive & edgy? How you film and pace your video makes a huge difference in how the story is transported.
Before you start shooVng, think about the shots in advance. The quality of the framing and angles are very important in relaVon to the mood. Using interesVng angles the human eye isn’t used to is good but only when used in moderaVon.
Show more than you tell. Why tell something in three long sentences when you can do it in a few seconds with an object, graphic or photo? Tip: watch your video without audio to guage the strength of the visual storytelling.
STORYTELLING
PRESENTED BY FINKUS BRIPP
4
CHANGING THINGS UP
CHANGING THINGS UP 4.1 STORYTELLING
CHANGES IN SCENE POV LOGICAL PROGRESS
Use of mulVple cameras set up at different angles or pause while shooVng and move a single camera around to various spots. If you only have point-‐and-‐shoot raw footage, break an interview up into various parts.
Offer the viewer the protagonist’s Point Of View (POV – see what they see) and/or accompany scenes with voiceover to help pull the viewer into the scene.
Changing from one scene to the next without logic will only confuse and irritate the viewer. Use “cut-‐aways” to help transport the viewer from one scene to another.
STORYTELLING
PRESENTED BY FINKUS BRIPP
5
FOOTAGE
FOOTAGE 5.1 STORYTELLING
FOOTAGE FOOTAGE & MORE FOOTAGE
In today’s digital age there’s no reason not to shoot large amounts of raw footage.
The more raw footage you have, the more “outs” (opVons) you have when it comes to ediVng.
ShooVng large amounts of raw footage is tedious and sorVng through it all aYerwards even more so. But if you invest the Vme your video will be that much beder.
STORYTELLING
PRESENTED BY FINKUS BRIPP
6
BEING CONCISE
BEING CONCISE 6.1 STORYTELLING
SHORT & SWEET THE STORY RULES EDIT, EDIT, EDIT
In today’s day and age, people are used to sound bites and adenVon spans are gejng shorter. If you’re producing for web, aim for the 3 min. mark. This depends on the content of course… see THE STORY RULES.
The length of your video will depend on the content and if it winds up being 10 mins. long because the story delegates it must be in order to tell it properly, than be it. If the story is well told and produced, people won’t switch it off.
Just when you think you’re finished, there’s a very high possibility that you can shave away much more footage.
Edit, edit, edit! Remember, less is more!
STORYTELLING
PRESENTED BY FINKUS BRIPP
7
conclusion
STORYTELLING
THE WINE WORLD, WHAT A FANTASTIC WORLD IT IS… WITH SO MANY STORIES WHICH DESERVE TO BE TOLD!
1 2 3 4
STORYTELLING
KEEP ON KEEPIN’ ON!
FOR YOUR ATTENTION
THANK YOU
STAY IN TOUCH
FACEBOOK WWW.FACEBOOK.COM/FINKUSBRIPP
TWITTER WWW.TWITTER.COM/WINEONTHEROCKS
VIMEO WWW.VIMEO.COM/WINEONTHEROCKS
FINKUS BRIPP WWW.CREATIVE-WORX-MEDIA.COM
WINE ON THE ROCKS TV WWW.WINEONTHEROCKS.TV
WINE ON THE ROCKS SHOP WWW.WINEONTHEROCKS.COM
EMAIL: INFO@CREATIVE-‐WORX-‐MEDIA.COM -‐ FON: +49.89.4209 544 770 CREATIVE WORX MEDIA c/o THE FINK TANK -‐ LINDWURMSTR. 135 – INNENHOF, D-‐80337 MUNICH