http://amzn.to/lbm4d

We Are Killing Serendipity

April 2011

http://amzn.to/lbm4d 2

I’m SchneiderMike

• @SchneiderMike is one word, like Ronaldinho• You can call me SchneiderMike or Mike• SVP, Director Digital Incubator @allengerritsen• 617.233.5012

• co-author of forthcoming Location Based Marketing For Dummies (but O’Reilly invited me anyway!)

http://amzn.to/lbm4d 3

What is Serendipity?

• Serendipity is the act of discovering something unexpectedly

• Anecdote: some feel this is one of the most difficult English words to translate along with spam, whimsy, kitsch, chuffed, poppycock, gobbletygook

http://amzn.to/lbm4d 4

Important Serendipitous Discoveries

photo by massdistraction [on flickr]

http://amzn.to/lbm4d 5

Important Serendipitous Discoveries

http://amzn.to/lbm4d 6

Important Serendipitous Discoveries

http://amzn.to/lbm4d 7

Important Serendipitous Discoveries

http://amzn.to/lbm4d 8

Important Serendipitous Discoveries

http://amzn.to/lbm4d 9

Important Serendipitous Discoveries

http://amzn.to/lbm4d 10

Important Serendipitous Discoveries

http://amzn.to/lbm4d 11

Unimportant Serendipitous Discovery

• Discovery of the principle behind inkjet printers by a Canon engineer. After putting his hot soldering iron by accident on his pen, ink was ejected from the pen's point a few moments later.

http://amzn.to/lbm4d 12

What if the World Was Totally Mapped Out?

• Not like this:

http://amzn.to/lbm4d 13

What If The World Was Totally Mapped Out

• Like THIS:

http://amzn.to/lbm4d 14

We Are Getting There

• Every minute someone is out there kicking the ass of real, live serendipity.

• Attaching these to Places• Tips• Recommendations• Photos

http://amzn.to/lbm4d 15

Are We Killing Serendipity?

• Marissa Mayer says No

• “I think that humans are just curious. It doesn’t seem like the prevalence of information causes us to be curious, in fact it makes us more curious… It’s innate. (These) advances give us more opportunity to be productive in the way that we want to be productive.”*

* http://schedule.sxsw.com/events/event_IAP000277

http://amzn.to/lbm4d 16

LET’S KILL US SOME SERENDIPITY!

LET’S KILL (SERENDIPITY)

http://amzn.to/lbm4d 17

foursquare

• Tips• Explore

http://amzn.to/lbm4d 18

Gowalla <3 <3 <3

• Pictures, Highlights, Trips

http://amzn.to/lbm4d 19

Gowalla <3 <3 <3

• Pictures, Highlights, Trips

http://amzn.to/lbm4d 20

WHRRL

• Recommended

• Ideas

http://amzn.to/lbm4d 21

SCVNGR

• Treks

http://amzn.to/lbm4d

WHERE

22

• Best Bets

http://amzn.to/lbm4d

Bizzy

23

• Browse

http://amzn.to/lbm4d 24

Hotpot

• Google Places Browse

http://amzn.to/lbm4d

Yelp

25

• Nearby• Search

http://amzn.to/lbm4d

Foodspotting

26

http://amzn.to/lbm4d

Localmind

27

• Localmind

http://amzn.to/lbm4d 28

Waze

• Waze Feeding America

http://amzn.to/lbm4d

Color

29

http://amzn.to/lbm4d 30

Ditto <3 <3 <3

http://amzn.to/lbm4d

thank you

thank you

Allen & Gerritsen

The Arsenal on the Charles311 Arsenal Street, Watertown MA 02472

617.926.4005

www.a-g.com twitter.com/allengerritsen

url.a-g.com/facebook