It all started with a side of hash browns.

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The Untold Story

We often call ourselves storytellers for our clients. Well, here’s our story...

Once upon a time, back in 2003, PR colleagues Jay Devine and Vince Powers met for a casual breakfast, and in the time it took for their pancakes to come off the griddle, they had cooked up a plan to launch a totally different kind of public relations firm.

They cashed in their savings and opened an office in Center City. They had zero clients (but luckily, very supportive spouses) and a unique idea. Today D+P represents some of the most well-respected brands in the country.

Service Flipped Right Side Up

We’ve turned the traditional client-service model right side up. Every one of our clients has a PR expert with a minimum of 15 years experience involved day-in and day-out. Our commitment to top-notch service is getting results. We made headlines a few years ago in “O’Dwyer’s PR Report” as the second-fastest-growing independent PR firm in the US.

Our Experts are At Your Service

Our talented line-up of expert writers, media-relations specialists, event planners, investor-relations consultants and community-relations managers are passionate about our work for our clients. We stand ready to make a difference for each and every one of our clients.

Combine our strategic thinking with excellent media relationships and an entrepreneurial spirit and here’s what you get: Expertise. Every time.

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There’s a lot more to PR than being a people person.

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Public Relations

At Devine + Powers, we know the practice of public relations inside and out. Our communications expertise runs both broad and deep: B2B, corporate, health care, nonprofits, consumer products, you name it.

Our Process

For us, it all begins with crafting the right message supported by the right strategy. Then, our specialists go to work. We’ve put together a stellar team of writers, media-relations specialists, event planners, investor-relations consultants and community-relations experts who make sure you are being seen and heard by the right people.

Our Services

• Brand positioning and messaging

• Media relations

• Crisis and issues management

• Investor relations and financial communications

• Media and presentation training

• Destination marketing

• Special events and sponsorships

• Social media strategy and tools

• Copywriting — web and print

• Corporate giving strategies

• Community relations

Our Job

To keep you in the news. Or, when necessary, to keep you out.

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We believe in the Boy Scout motto: “Be prepared.”

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Crisis Management

When a crisis hits is not the best time to figure out who is on your crisis management team and what your plan should be. That groundwork should be laid way in advance. Being well prepared to respond to an emergency can make the difference between saving your company’s reputation and going out of business.

At Devine + Powers, we have developed and executed crisis management plans for some of the largest companies and institutions in the US.

Plan Ahead

We offer a crisis management workshop that, as an important first step, determines your organization’s areas of greatest risk and vulnerability. Next, we work with you to develop appropriate protocols and procedures for responding to a potential crisis. Finally, we draft a complete crisis management guide for your organization that is ready to be put into action should a crisis emerge.

Practice Makes Perfect

Next, we’ll walk your senior executives through media-relations techniques that have proven effective in handling hostile calls from the media. And then we’ll put your communications team through its paces with a series of crisis drills. Our approach ensures if you can’t avoid a storm, you can at least navigate a course through it with a seasoned crew and a reliable map—and D+P at your side.

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They say money talks. We say, “With the right message, money can be heard loud and clear.”

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Investor Relations + Financial Communications

When it comes to investor relations and financial communications, you can bet your bottom dollar it’s important to say the right thing – in the right way – to the right people.

Whether you’re talking to the financial media, institutional investors, financial analysts, government regulators or your entire industry, D+P knows how to craft convincing financial messages and get them heard or seen.

It Pays To Have an Expert

Our investor-relations practice is headed by Don Galletly, who brings more than 20 years of corporate-communications and investor-relations experience – across a variety of industries – to the table.

Supported by the rest of the talented D+P team, Don expertly assists our clients in such important tasks as conducting perception and message audits, evaluating financial-communications programs and issuing quarterly, annual and other financial reports. It all comes from a good plan that is based on solid research. More recently, he helped in the careful announcements of debt reconstructing for two corporations.

Bottom Line

Our financial-communications experts are good for your bottom line.

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What’s the big attraction? You are.

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Travel + Tourism Group

Tourism organizations, travel hot spots, popular attractions, new destinations, sporting events, national competitions, even hotels and restaurants – everyone is looking to draw a bigger crowd these days.

That’s where D+P’s Sue Hamilton comes in. A 16-year veteran of the Philadelphia Convention & Visitors Bureau, Sue leads our Tourism practice.

Eventful Turnouts

Backed by the rest of the talented D+P team, Sue has developed and executed successful, high-profile campaigns for events, attractions and clients of all shapes and sizes.

For Boundless Philadelphia, during the weekend of the Philadelphia Marathon, we executed an event called “Run with Olympians” that allowed local runners the opportunity to train with Olympic athletes.

For The Philadelphia Inquirer, we developed and executed the first-ever U.S. Sudoku Championship.

And for Forty 1º North, we made a splash with the opening of a state-of-the-art marina, two waterfront restaurants, indoor and outdoor private event space, and rental suites. Next on the docket: an ‘eco-conscious meets style-conscious’ modern resort hotel.

The Main Event

Not to brag, but we actually set a Guinness World Record for the most people playing Sudoku in one place at the same time. And that was in the first year of the tournament. Talk about a numbers game!

We’re confident we can make your destination the main event.

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Oh, people can come up with statistics to prove anything. Some 14% of people know that.

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The Experts: Vince Powers

Life Story (so far)

A founding partner, Vince has 20 years experience as a public relations consultant with firms in Washington, DC and Philadelphia. Throughout his career, he has specialized in corporate, business-to-business and crisis communications, and has provided guidance and counsel to clients ranging from Fortune 500 companies including McDonald’s Corporation, Mobil Oil and Johnson & Johnson, to non-profit and association groups including AMC Institute, Computers for Youth and Metropolitan Career Center.

Vince has served as an adjunct faculty member at Villanova University teaching Introduction to Public Relations to communication majors.

He is president of the board of directors of Delaware Valley Habitat for Humanity, and a member of the board of directors of Cabrini College.

In 2005, Vince was named a recipient of the Philadelphia Business Journal “40 Under 40” award, which recognizes the region’s most accomplished young professionals who are proven performers in both their industry and community.

Vince holds a Bachelor of Arts in English and Classics from Gettysburg College, Gettysburg, Pa. and a Masters degree in Business Communication from Temple University, Philadelphia.

Life Ambition Yet To Be Achieved

Throwing out the first pitch at a Phillies game.

Vince PowersPartner

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People sometimes ask me about the tricks of the trade. I tell them, “Forget the tricks. Learn the trade.”

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The Experts: Jay Devine

Life Story (so far)

A founding partner, Jay is a communications professional with 25 years of experience advising national and international clients. He has provided strategic communications guidance and counsel to clients that include Lincoln Financial Group, Independence Blue Cross, IBM, Sunoco Logistics and Firstrust Bank.

Before co-founding the firm, he served as the general manager of Tierney Communications’ public relations practice, where he grew the firm to be Philadelphia’s largest PR agency with a staff of 35 professionals. He joined Tierney in 1989 as one of its founding members.

Jay is a graduate of Georgetown University. He is chairman of the board of trustees of Neumann University, a former president of the National Adoption Center’s board of directors, and a member of the Institutional Advancement Committee for Congreso de Latinos Unidos.

In 2006, Jay advised a group of Philadelphia business leaders in their successful acquisition of The Philadelphia Inquirer, Daily News and philly.com. He continues that work today. With the help of D+P, the Inquirer has been recognized as one of the most innovative marketers in the industry. He has also helped increase traffic to philly.com by 300%. In early 2009, he advised Advanced Sensor Technology on its national new product launch of UgMO with spokesperson Gary Player.

Life Ambition Yet To Be Achieved

Running a 3:00 marathon.

Jay DevinePartner

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Case in Point: Philadelphia Inquirer Philadelphia Daily News

philly.com

Making News for Newsmakers

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The Client

Philadelphia Inquirer Philadelphia Daily News philly.com

The Challenge

When a group of Philadelphia-area investors led by Brian Tierney decided to buy The Philadelphia Inquirer, Philadelphia Daily News and philly.com, many of the other media questioned whether the investment team could successfully operate a major newspaper company.

Our Strategy

We developed and executed an aggressive media-relations campaign focused on the marketing expertise of the new team and relaunched the brands in the trade media, local media and national media.

Our Results

• A front-page article in the New York Times “Business” section.

• A feature story on the CBS Evening News.

• A multi-page profile in the American Journalism Review.

• A two-page spread in Business Week.

• A Q&A in The Wall Street Journal.

• A 20-minute piece on The News Hour with Jim Lehrer.

• A 10-minute feature on NPR.

Results Plus

As a result of this effort, we also developed, launched and managed the Inquirer’s U.S. Sudoku Championship. In its first year, we secured puzzle master Will Shortz as host and set the Guinness World Record for the most people playing Sudoku simultaneously.

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Case in Point: Maaco

Revving Up a Name Brand in Auto Repair

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The Client

MAACO

The Challenge

MAACO, the national auto company headquartered in suburban Philadelphia, approached D+P to enhance its position as a leader in collision repair.

Our Strategy

We established a partnership between MAACO and the West Philadelphia High School Academy of Automotive and Mechanical Science – a well-respected program overseen by the prestigious Philadelphia Academies, Inc. In a series of exclusive exchanges between an industry great and industry hopefuls, MAACO’s top executives schooled academy students on the ins and outs of the automotive sector. Together, the organizations introduced the MAACO Medusa – a fully-customized 2006 Ford Mustang GT, designed to flaunt MAACO’s collision and painting capabilities.

Our Results

• Numerous placements in Philadelphia broadcast and print media highlighting the high-end capabilities of MAACO’s collision repair work.

• A feature story on the front page of The Philadelphia Inquirer “Business” section.

• A television spot on WPVI-TV’s “Don Polec’s World.”

• Cover story of Smart Business Philadelphia.

Results Plus

Building on our success, we facilitated an apprenticeship program between MAACO and the West Philadelphia High School Academy of Automotive and Mechanical Science to help aspiring auto mechanics along the fast road to automotive success.

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Case in Point: Firstrust Bank

Banking on Family Ownership To Polish the Brand

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The Client

Firstrust Bank

The Challenge

Facing a market that was highly commoditized and increasingly saturated with marketing communications from better financed national banks, Firstrust Bank asked D+P to help it brand its new commercial banking group.

Our Strategy

We knew from the start that differentiation was the key. Through media relations, targeted community-relations initiatives and strategic partnerships with other organizations, we aimed to position Firstrust as a 75-year-old, family-owned business with a unique understanding of family-owned business needs.

Our Results

• A four-page spread in Family Business magazine.

• A feature story in Smart Business Philadelphia.

• Regular placements in the Philadelphia Business Journal and Philadelphia Inquirer.

• Extensive print coverage in regional publications and community newspapers.

Results Plus

We developed the “Family First” program for Firstrust Bank in partnership with the Greater Philadelphia Chamber of Commerce – the region’s first, comprehensive program exclusively supporting family-owned businesses. The program includes educational seminars, a “Family Business Excellence” awards program, networking opportunities, a leadership forum and a Web site full of advice.

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Case in Point: Forty 1° North

Making a Big Splash for a Waterfront Attraction

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The Client

Forty 1° North

The Challenge

In Newport, Rhode Island, a town well-marked on the nautical map, D+P was brought on board to publicize the launch of Forty 1° North – a new waterfront attraction featuring a state-of-the-art marina, two new restaurants and a brand-new, luxury, 24-room, boutique hotel.

Our Strategy

We differentiated Forty 1° North from other competing attractions by emphasizing its full resort amenities as well as its complete accessibility to residents and visitors. Our objective was to position the new venue as one of the East Coast’s most desirable waterfront destinations through a program of strategic media relations and sustained community outreach.

Our Results

• Stories in nearly all major yachting and boating publications, including Showboats, Boat International, The Yacht Report, Yachts International, Cruising World, Soundings and Power & Motoryacht.

• Extensive coverage in lifestyle publications, including Connecticut Cottages and Gardens, and American Airlines’ Celebrated Living magazine.

Results Plus

D+P has since been invited to take an active role in writing Forty 1° North’s weekly e-newsletter, which delivers news and information to more than 1,500 readers.

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Case in Point: AMC Institute

Managing a Management Brand

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The Client

AMC Institute

The Challenge

Build awareness of a relatively unknown (but fast-growing) industry – association management.

Our Strategy

Position AMCs as the experts in managing associations and not-for-profits. We embarked on an aggressive media relations campaign (B2B and B2C) to reach volunteer leaders and executives of associations and not-for-profits resulting in dozens of placements in trade and consumer media outlets. We launched a monthly 60-Second survey on key trends in the industry, further positioning AMCs as the thought leaders.

Our Results

• Frequent coverage in key B2B trade magazines

• Bylined articles placed in key publications and authored by the board president

• 60-second survey results receive dozens of hits in print and online media

Results Plus

D+P launched a new publication series for the AMC Institute called “Managing Not-for-Profits” aimed at reaching nonprofit board members and executives with important news and information to help them do their jobs. To date, the series has included features on meeting trends, board development, liability concerns and financial-management controls.

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Case in Point: Sunoco Logistics

Giving the Right Brand Spin to a Spin-Off

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The Client

Sunoco Logistics

The Challenge

Fresh from a spin-off from its parent company, Sunoco Logistics approached D+P for help in establishing a separate, but related, identity for its work – as well as assistance in developing a charitable-giving and community-relations strategy for its top executives.

Our Strategy

We carved out a new identity for Sunoco Logistics by using media relations to focus on the organic and new growth of its pipeline network and quarterly distribution payments. At the community level, we helped the company establish deep roots through charitable contributions, sponsorships and board placements for executives.

Our Results

• Numerous business stories in The Philadelphia Inquirer and Philadelphia Business Journal touting the growth of the company’s pipelines and terminal network, as well as its earnings reports and acquisitions plans.

• Business profiles of Sunoco Logistics’ CEO in Smart Business and The Philadelphia Inquirer.

Results Plus

As a result of our contributions, Sunoco Logistics’ CEO won the “Greater Philadelphia Chamber of Commerce 2008 Paradigm Award” and was named one of the “Best 50 Women in Business” by the Pennsylvania Department of Community and Economic Development.

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