This presentation is owned by Snorri H. Gudmundsson and licensed to IceStat Market Intelligence. It is for the sole

use of intended audiences or other authorized recipients. This presentation may contain information that is

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© 2012 - 2013 IceStat Market Intelligence. All rights reserved.

Creating a weapon of massdisruption

© 2012 - 2013 IceStat Market Intelligence. All rights reserved.

Marketing is a scientific art form

It demands using both sides of the brain

Marketing strategy

Sociology

EconomicsFinance

© 2012 - 2013 IceStat Market Intelligence. All rights reserved.

Anyone can get a great idea

Few can turn that into a business

FOCUS

INTENT

WHAT

PATH

HOW

TIME

WHEN

© 2012 - 2013 IceStat Market Intelligence. All rights reserved.

STAY FOCUSED!Pricing, positioning, partnership andbranding strategies rely on focus.

What you want to do may not bewhat you should do or have to do.

FOCUS CHALLENGE

Describe what your company, product or service does in 7 words

or less.

Focus, patience and perseverance are key ingredients for success!

Distraction leads to confusion

Confusion leads to chaos

© 2012 - 2013 IceStat Market Intelligence. All rights reserved.

KEEP IN MIND THAT

MARKETING IS A

WAR GAME

Distraction leads to confusion

Confusion leads to chaos