Web Communication Pitch for Motionworks

ByDivya Gunaseelan

WELCOME

Tier I Tier II Tier III

SEO Ongoing SEO Social Media

Blog + SEO PPC Networking with affiliates to work on link building

PR + SEO Social Media Link building with blogroll

Website directory Affiliations

Digital directory Asia

Summary of work to be done by tiers

This is what we currently see when we search for Motionworks on Google

The Goal is to get every result on the first page to be Motionworks

related

Example of keywords that can be optimized for Motionworks’ website :

Malaysia’s digital idea house

Innovative design in Malaysia

digital agency in Malaysiainteractive agencies in Malaysia

digital house in Malaysia

digital marketing in Malaysia

online marketing in MalaysiaMotionworks Interactive Agency

Motionworks Malaysia

Example of services:

Web development

Internet Marketing

Social media strategy

Results driven SEO

Paid search marketing

The Power of back-links

• Integrate all social media channels

• If CEO,CIO or any other employees have a website, link it to Motionworks’ website

1 2 3 40

50

100

150

200

250

Measure results using

• Let the official website mean business, and the blog mean personality

• What do we blog about?

• How does this benefit the website?

What do we blog about?• Canggeh sessions summary. Brand

Canggeh session. Video included• Interview with CEO and CIO• Industry related happenings• Department related topics• New hires, client or project• Events ( Motionworks birthday, Hawaiian

theme- April Fool’s)• Casual version of Press Release

How does it benefit the website?• Showing that we are knowledgeable in the

industry• Reflects our personality/ workplace

ambience• SEO

Details

Benchmark companies: Catcha Media, Fluency Media

Frequency: Once a week to start off

See blog posting calendar

Others: Photo blog, video blog, Guest Blog

Write-up deadline

Dept.Editor/ Author

TopicPosting Date

Tags

18/4/2011 Marketing DivyaA diary of a Newcommer at

Motionworks 22/4/2011

motionworks, marketing,

digital

Changgeh Session: Grey on Web Basics

Meet the Geniused behind it all:

Interview with Zaf and Aaron

Proud to be part of this Revolution: A

write up on AIM's launch

Be Proud of your AchievementsPress Release

• Doesn’t have to be as often as blogging

• Announce your success stories, newly gained client, internal good news

• How does this benefit the company?

Get Into the Good Books

Introduce Yourself

TIER II & WHY

• Ongoing SEO

• PPC - Google and Yahoo

• Social Media - Twitter and Linkedin

• Affiliations - MDA and IAB

Twitter- Create twitter page, mainly to send out blog

updates- Special hashtag for Motionworks, canggeh session

and maybe internal- Article on social bookmarks on related industry

Linked in- Create company profile- Make motionwookies follow company and add as

employer- Put up job postings

No ads for these terms….yet

TIER III & WHY

• Social Media - Facebook & Flickr • Network with affiliates to work on

link building

• Link build using blogroll

Facebook Fan Page

- Pictures of office space- attracting talent- Integrated social media channels (send traffic to blog/ linked in/ website/

flickr- Integrate twitter?- Posting schedule – frequency, branding ( Happy Hour/ Freaky Friday)- Constantly change profile picture Benchmark companies:

Local:Integricity Corporations http://www.facebook.com/Integricity?sk=wallAktiv Digital http://www.facebook.com/AktivDigital?sk=wall

Global:

Thank You