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ELCC Presentation Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,
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SOCIAL MEDIA FOR ENTREPRENEURS
Cairo, November 7th
Web communications workshop
Fady RamzyInteract Egypt country Manager
Lets Interact
311/04/23Social Media for Entrepreneurs
This workshop is currentlyTWEETED
at this Very Moment
#followinteract#followinteract
InteractPlay Innovation
5
- Founded in 1995 in Italy
- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg
- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait
- Joint Stock Company in December 2008
Interact Egypt- Launched in June 2009
- Headquarter for MENA solutions & services
- R&D for Mobile Solutions
Interact SpA
11/04/23Social Media For Entrepreneurs
Digital TelevisionDigital Television
6
on Mobile on the Web Iptv/digital signage
Digital Signage
11/04/23Social Media For Entrepreneurs
Semantic CMSSemantic CMS
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OnlineTV
Linked
DataLinked
DataSM
Mobile Site
Internal
DBs
External DBs
ContentAssets
Existing CMS/ECM
Web Site
8 11/04/23Social Media For Entrepreneurs
Social MediaSocial Media
Mobile AppsMobile Apps
9 11/04/23Social Media For Entrepreneurs
WebEvolution
From Web 1.0 to Web 2.0From Web 1.0 to Web 2.0
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From Web 1.0 to Web 2.0From Web 1.0 to Web 2.0
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Web 3.0 = The web of Web 3.0 = The web of datadata
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Social Media Social Media For Entrepreneurs For Entrepreneurs
Facts & FiguresNetworks Overview
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Social Media for Entrepreneurs
More than 17M 17M internet users
General Facts – Egypt 2010General Facts – Egypt 2010
70% 70% declare they have seen online video at least once/week
13% 13% of internet users use Mobile Internet
FacebookFacebook
50% 50% of our active users
log on to Facebook in any given day
Facebook Facebook
is more than 500 million 500 million users
Average user has 130 130 friends
http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/19
11/04/23Social Media for Entrepreneurs
Facebook in the Middle East and North Africa
MENA’S TOP FIVE FACEBOOK MARKETSACCOUNT FOR 70% OF ALL USERS IN THE REGION
Egypt22%
Saudi Arabia15%
Tunisia10%
Morocco12%
UAE 11%
2011/04/23
Social Media for Entrepreneurs
Egypt22%
Online penetration in Egypt: 25.28%25.28%
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Social Media for Entrepreneurs
Egypt22%
62%62%Males using Facebook
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Social Media for Entrepreneurs
Egypt22%
50%50%From 18-24 28%28%
From 25-34
Age Groups on Facebook
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Social Media for Entrepreneurs
A Great Deal of A Great Deal of Information Information Exchange Exchange
A great Network A great Network of People of People
Import Your BlogImport Your Blog
SHARINGSHARINGVideosVideosPhotos Photos Notes Notes
Update your StatusUpdate your Status
Your Group & Fan PageYour Group & Fan Page
Why Facebook??Why Facebook??
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Social Media for Entrepreneurs
Facebook Platform: Apps/gamesFacebook Platform: Apps/games
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Social Media for Entrepreneurs
Facebook MobileFacebook Mobile
YouTubeYouTube
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Social Media for Entrepreneurs
Exceeds the 2 billion 2 billion Views per day
Broadcast Yourself
Data compiled by website–monitoring.com
48.248.2
million users excluding casual surfers
Localized in 2323 Countries --- 2424 Languages
2811/04/23
Social Media for Entrepreneurs
Broadcast Yourself
Data compiled by website–monitoring.com
60%60% Internet users Watch Videos OnlineInternet users Watch Videos Online
up 33%33% in 2.52.5 year.
24 Hrs 24 Hrs of videos/ per min
24 Hrs 24 Hrs of videos/ per min
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Social Media for Entrepreneurs
Ranked 33rdrd most visited website in
Egypt, after Google and Facebook
15 million15 million playbacks per day in Egypt.
.
Broadcast Yourself
Data compiled by Alexa & Google
In In EgyptEgypt
3011/04/23
Social Media for Entrepreneurs
Why YouTube?Why YouTube?
Branded Channels
Subscribe
Share this video
Ratings
http://www.spotonpr.com/menatwittersurvey/3111/04/23Social Media for Entrepreneurs
http://www.spotonpr.com/menatwittersurvey/3211/04/23Social Media for Entrepreneurs
95% 95% Welcomed brand engagement
87%87%Affected their perception of a brand/Company
88%88%recommend a brand based on their experience on Twitter
82%82%Admit preference for brands that they knew via Twitter
http://www.spotonpr.com/menatwittersurvey/3311/04/23Social Media for Entrepreneurs
65%65%
were interested in receiving special offers & coupons from brands on Twitter
50%50%had purchased a product or service as a result of Twitter
50%50%Surveyed, received customer service via Twitter
http://www.spotonpr.com/menatwittersurvey/3411/04/23Social Media for Entrepreneurs
Around 300,000+300,000+ Users in Egypt Google
http://www.spotonpr.com/menatwittersurvey/3511/04/23Social Media for Entrepreneurs
Why Twitter !?Why Twitter !?
Real-Time Engagement
Constant news Updates
InteractionEngagement
TimelinessFeedback
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Social Media for Entrepreneurs
Relationships MatterLinkedInLinkedIn
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Social Media for Entrepreneurs
Over 80,000,000 80,000,000 Registered User on Linked in –(press.Linkedin)
A new member new member joins approximately every secondevery second
Executives from all Fortune 500 companies500 companies
Around 100,000100,000 visitor/user in EgyptLinkedin press & Google
Relationships MatterRelationships Matter
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Social Media for Entrepreneurs
Fin
d Be Found
LearnLearn
ShareShare
Create a Professional NetworksCreate a Professional Networks
Hire - RecruitHire - Recruit
Build RelationsBuild Relations
Connect & Re-connectConnect & Re-connect
Contact - InquireContact - Inquire
Why Linkedin!?Why Linkedin!?
Find LEADSFind LEADS
Web 2.0Entrepreneurs!
Title Text
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Social Media For Entrepreneurs
Website
Online Communications
Welcome to the “Welcome to the “Online WorldOnline World””
NewslettersOnline
Video
Social Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
4111/04/23
Social Media For Entrepreneurs
Youtube
Social Media
Your Social Media “Your Social Media “IdentityIdentity””
FacebookLinkedi
n
Social Media
Monitoring
Social Mediatools
Web 3.0Smartup!
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BlogBlog
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NewsletterNewsletter
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Email signatureEmail signature
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TwitterTwitter
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LinkedinLinkedin
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FlickrFlickr
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YouTubeYouTube
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SlideShareSlideShare
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Social Media MonitoringSocial Media Monitoring
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Web AnalyticsWeb Analytics
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Boosting relations
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What can social media do for your business?
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How to Plan and Execute an effective “IntegratedIntegrated Social Media” strategy
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Social Media for Entrepreneurs
Doing business over social media is a Paradigm ShiftParadigm Shift
Don't Sell Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content
““Look for broken arms”Look for broken arms”Andy Duncan
Got a lead? Then KISS……Got a lead? Then KISS……
KEEP IT SUPER SIMPLE
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What’s What’s My Goal?My Goal?
Online Online Presence ?Presence ?
Image?Image?Credibility?Credibility?
Engagement?Engagement?Interaction? Interaction?
FeedbackFeedback
Start by Start by Questions!Questions!
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Priority Of Your Needs
Show Expertise Behind Logo
Humanize your Brand
Build Comfort with ClientConsult
Train
Listen
Fail to plan, is plan to fail!Fail to plan, is plan to fail!
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Implement …… Find & Retain Your CustomerImplement …… Find & Retain Your Customer
Direct Them to all your Social Media accounts
Encourage Them to be your Fans/Friends/FollowersTo share your content.Retweet you!
BuildA base of interactive
customers! A Network community
PromoteYour brand/Activities/
Events/Newssales
The Mobile Era
65
1.Productivity (email, calendar,...)
2.Services / Utilities (information, updates, notification)
3.Entertainment (games, fun, Social
media)
{311/04/23Social Media for Entrepreneurs
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Mobile apps? What’s next?Mobile apps? What’s next?
67
Interact Egypt7B Omar Shaaban,Nasr city, Cairohttp://Egypt.interact.itGrazie!
شكرا
11/04/23