And then…You have to do something with

Online Advertising…

CPc/l/m/xAffl

iate

Rectangle

MediumLargeExpandle

Full banner

Floor adPrestitual

Skyscra

per

Pre-roll

RSS

Viral

InGame

Take Over

SEOSponsoring

Chatbot

Social media

http://www.flickr.com/photos/towert7/412245600

Now what?

http://www.flickr.com/photos/23407982@N07/3850771981

Hig

h va

lue

Med

ium

val

ue

Low

val

ue

Publisheronline

http://www.flickr.com/photos/fotopusch/444017760

e-Commerce

Advertising

Subscription

Selling dataEvents

Books

Readings

Merchandising

Democracy

http://www.flickr.com/photos/nubianeagle/2913351762

http://www.flickr.com/photos/elenicreative/3853664558

http://www.flickr.com/photos/atomicpuppy/2132196242

http://www.flickr.com/photos/pilottage/3661466756

Source: Pubmatic adprice index

http://www.flickr.com/photos/7247833@N04/2328199509

http://www.flickr.com/photos/52756285@N00/489860246

http://www.flickr.com/photos/kiwi2/2703630021

Economic CrisisFocus ROIDeclining demand

More and More online advertising inventory

CPM-priceunder pressureKnowle

dge?

Democracy

http://www.flickr.com/photos/nubianeagle/2913351762

World is changing

http://www.flickr.com/photos/kategood123/1236148002

Social Media

Social Media?

http://www.flickr.com/photos/joelrnyc/3963122578

Brand

http://www.flickr.com/photos/aaronescobar/3970717716

http://www.flickr.com/photos/olfda/2518393801

Action

http://www.flickr.com/photos/dreamer7112/754756881

http://www.flickr.com/photos/gtstuff/95159901

Blind Networks

CPX

Ad-exchanges/Affiliate

Primarily for action goals

No guaranteed duration and reach

Only standard Banner sizes

No control of media effort

http://www.flickr.com/photos/madmark/134120063

Quality Networks

Dedicated Online Sale

CPX + CPM

Branding & Awareness goals

Reachguarantee & realisation within duration

Display & Non-Display & Tailormade solutions

Full control of media effort

http://www.flickr.com/photos/airgap/934545118

Display

Standard

Rich-media

Specials

Non-Display

Textbox/link

Advertorials

Content integration

Behavioral targeting

http://www.flickr.com/photos/larveale/199834887

Profile targeting

Future

http://www.flickr.com/photos/viamoi/3650717808

The Carpe Diem Synergy

Don’t forget S

erendipity

IBM

http://www.flickr.com/photos/9539502@N02/2274000771

IBM

http://www.flickr.com/photos/9539502@N02/2274000771

Value chain

http://www.flickr.com/photos/leecullivan/141114012

Thank you

http://www.flickr.com/photos/todorrovic/3230322493