•  Understand  the  mind  of  the  investor  

• What  to  emphasize  

•  How  to  approach  the  investor  

•  Available  investment  sources  

• What  is  the  enterprise    -­‐  Product,  where  ,  how  

•  Value  proposi0on  –  Main  promise  to  customer  

•  Need  for  this  business  to  exist  –  Who  needs  it  

•  External  valida0on  –  How  passionate  is  the  customer  

•  Who  owns  the  business  –  Resumés/QualificaDons  

•  What  level  of  exper0se  -­‐  Track  record  

•  Network  –  Industry  connecDons  

•  Integrity  –  Trustworthiness/Financial  track  record  

•  Emo0onal  skill  –  Leadership,  coachable  

•  General  Picture  -­‐  descripDon  of  business  in  one  sentence.  

•  Complete  descrip0on  of  business  –  What  problem  will  

it  solve/why  customers  will  purchase.  

•  Market  issues  –  Problems/OpportuniDes  

•  Clarity  –  Compelling/clear  understanding  of  business  space  

•  Well  wriCen  –  No  thesis,  but  avoid  unDdiness  

•  Risk  –  What  will  Principals  lose  if  business  fails  

•  Time  –  Full  Dme/  Part  Dme  level  of  

involvement  

•  Partnering  –  How  much  ownership  to  be  

shared  with  partner  

•  Produc0on  –  How,  who,  where  

•  Sustainability  –  Shared  experDse,  succession  plan,  conDngency  plan,  momentum  

•  Accoun0ng  –  Integrity  of  informaDon,  audit  trails  

•  Compliance  –  Legal,  regulatory  

•  Vision  –  Alignment,  flexibility  

•  Financing  

•  InvesDng  

•  OperaDng  

•  RealisDc  –  Hockey  sDck  graph  

•  Angels  /  Super  Angels  

•  Venture  Capitalist    

•  Financial  Ins0tu0ons    

•  Government  

Provide  business  assistance:  

•  Emphasis  on  market  and  finance  issues  

•  Money  to  set  up  and  grow  

•  AcDve  role  in  strategy  and  decisions  

•  Network  of  contacts  for  promoDon  and  expansion  

•  Wants  high  return  on  exit  

•  Emphasize  both  market  and  finance  issues  •  Seed  funding  •  Equity  parDcipaDon  • Working  capital  

•  Growth  funding  •  High  return  on  exit  

•  Stress  financial  aspects  of  the  proposal  •  LiVle  emphasis  to  market,  entrepreneur  or  other  issues  

•  High  collateral  demand  • Minimal  risk  taking  •  ConDnuous  funding  •  No  exit  •  No  ownership  

•  Policy  driven  

•  Job  creaDon  

•  NaDonal  development  

• Minimal  oversight  

• Minimal  direct  involvement  

Interna0onal  finance  Corpora0on  (IFC)  

Na0onal  Entrepreneurship  company  (NEDCO)  

Caribbean  Angel  Investment  Network  

Venture  Capitalists  –  Caribbeaninvestment  

Network.com  

•  Understand  the  mind  of  the  investor  

• What  to  emphasize  

•  How  to  approach  the  investor  

•  Available  investment  sources