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What can you do to get the news out there and start dipping your toe into social media waters, while you wait for intranet nirvana to arrive? A few ideas.
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Creative Ways to Compensate for Old Intranets
How to capture employees' interest and spark interaction, while you wait for the Intranet 'Revamp’
Paula Cassin, Monthly webinar, May 26, 2009
helps medium and large companies improve their internal communications using innovative
technology solutions. Transforming 'push' communications, reducing information overload and/or email fatigue, and
driving employee action are our areas of expertise.
Paula Cassin, CEO1.805.758.3392Twitter.com/[email protected]
We’re Overloaded with Information…
The average knowledge worker spends about 25% of the day searching for
needed information, getting back to work after an interruption and dealing with other effects of information overload.
Basex, leading I.O. research firm.
...and in a conversational Web 2.0 World
“We need to ‘push’ out information that explains WHAT the business is doing,
and WHY it is doing it . . .and then use interactive social media tools
to get employees to start talking about HOW they’re going to help make it
happen.”Steve Crescenzo, Consultant
Focus on Two Intranet Roles
Company News SourceInteraction, Social Media
7 Criteria
Secure?
Low Cost?
Easy to Update?
Easy for Audience?
Visually Rich?
Interactive?
Cut Through?
7 Ideas:
Using basic intranet html:• Opensource blog software• Widgets for the homepageWebpages in other places• Snap Comms Desktop Tools• Interactive Screensavers• Enewsletters to the next level.Non-html ways to spread the word• Voicemail/podcast radio• Microblogging, SMS, IM.
Blog software. Opensource + inhouse.
• Can you get wordpress in house? • Example:
7 Criteria
Secure?
Low Cost?
Easy to Update?
Easy for Audience?
Visually Rich?
Interactive?
Cut Through?
Widgets for your Intranet
• Embed the html, then update• www.sproutbuilder.com• surveygizmo, survey monkey• Youtube, GoogleVideo, etc.• Blog/RSS feeds• Utterli, Twitter
• Then you can update and manage content automatically
7 Criteria
Secure?
Low Cost?
Easy to Update?
Easy for Audience?
Visually Rich?
Interactive?
Cut Through?
7 Ideas:
Using basic intranet html:• Opensource blog software• Widgets for the homepageWebpages in other places• Snap Comms Desktop Tools• Interactive Screensavers• Enewsletters to the next level.Non-html ways to spread the word• Voicemail/podcast radio• Microblogging, SMS, IM.
Snap Comms Tools
Snap Mag
Snap Interactive
Snap Alert
Snap Ticker
Snap Quiz /Poll
Snap Comms Desktop Tools
Secure without password integration• Desktop software
authenticates• No software, no
webpage/forum access
• No ‘take-up’ worries
Message History window shows your key content – ‘html’ pages, forums, breaking news, resources
Snap Comms Examples
Admin, Editor and Writer Levels
• No emailing drafts back and forth
• Easy to manage for the comms team
• Several ways to access article input view, all single click
• Guided, easy steps
• Formatting can be locked down or not
Is it Secure?
• All communications between the Snap Client and the Snap Platform are initiated by the Snap Client and include some application control data (see handout).
• All data is sent over a secure connection using HTTP over SSL.
• For the hosted model, we follow best practice security measures. (Full information on platform security provided on request.)
Southern Wines Example
• Remote Salesforce with PCs• Use a web-based ordering system• Do not VPN in often = don’t see the intranet.• Do not check email frequently• Sales Intranet substitute. • Using desktop messaging to get promotions,
pricing, new products, monthly results out to staff.
• Using Snap Mag, Q&A to replicate core intranet rscs
7 Criteria
Secure?
Low Cost?
Easy to Update?
Easy for Audience?
Visually Rich?
Interactive?
Cut Through?
Interactive Screensavers
• Each employees’ screensaver becomes series of revolving visual messages
• HTML, image, video, flash.• Include hyperlinks/images
so staff can click to access more information
• Update and change screensavers easily, without any major IT deployment or involvement
7 Criteria
Secure?
Low Cost?
Easy to Update?
Easy for Audience?
Visually Rich?
Interactive?
Cut Through?
Email Newsletters
• Easy to mimic HTML of homepage, embed links
• Subject line is key• Interaction
• Email comments• Polls, “rate-this-article”• Article submissions
• Measure readership/activity.
7 Criteria
Secure?
Low Cost?
Easy to Update?
Easy for Audience?
Visually Rich?
Interactive?
Cut Through?
7 Ideas:
Using basic intranet html:• Opensource blog software• Widgets for the homepageWebpages in other places• Snap Comms Desktop Tools• Interactive Screensavers• Enewsletters to the next level.Non-html ways to spread the word• Voicemail/podcast radio• Microblogging, SMS, IM.
Other Channels
Microblogs(private Twitter)
Voice message
broadcast.Daily
Podcast
Mobile DeviceSMS,
PDA apps
7 Criteria
Secure?
Low Cost?
Easy to Update?
Easy for Audience?
Visually Rich?
Interactive?
Cut Through?
TAKEAWAYS
Checklists,
You don’t have to wait to spark conversations/interaction
Start with your top criteria and evaluate from there
Comms and IT need to work together to make it happen.
for Webinar: Creative Ways to Compensate for Old Intranets 2009
CHECKLISTS HERE: http://bit.ly/lqkjcFeel free to contact me/us at Cut Through Comms
www.cutthroughcommunications.com
Paula Cassin1.805.715.0300. Twitter: paulacassin. LinkedIn: paulacassin
THANK YOU!
Offering extended free trial to all attendees.
Please contact me for details
Email or tweet me at:
http://www.twitter.com/paulacassin
