Introduction

Joe Gerard

Joe Gerard is the VP of Sales & Marketing at i-Sight, a leading provider of web-based case management software for corporate investigations. He’s worked with companies like Dell, Coke, Allstate, BP and more than 100 others to implement improved investigative processes that leverage best practices and case management.

Sharlyn Lauby

Sharlyn Lauby is president of ITM Group, a training and human resources consulting firm in Fort Lauderdale, Florida. During her 18 years in the profession, she has always seen human resources as the marketing department for a company’s internal clients.  Prior to starting ITM Group, Sharlyn was vice president of human resources for one of the world’s largest organizational consulting firms.  She has designed and implemented highly successful programs for employee retention, internal and external customer satisfaction, and leadership development.

Today’s Session

1. Understand the growing trend of social media in the workplace

2. Learn the key elements to developing a social media policy

3. Share workplace examples of companies using social media

Social Media

What is social media?

Social Media = Conversations between people over the internet.

It’s Not a Fad

From CFO Magazine: “The Cost of Social Media Phobia”•72% Positive impact on productivity

– Answers to questions– Information to be successful

•86% Positive impact on brand reputation•78% Positive impact on customer service

Case Study

• Company founded in 2002• For 6 years, flat growth• In 2007, started using YouTube for marketing• Sales increased 40% in first year• In 2008, sales increased 80%• In 2009, profit increased 432%• In 2010, profit increased 300%

10 Things to Include in Every Social Media Policy

• Tell People the Purpose

• Agree Upon Ownership

• Be Authentic

• Know Your Audience

• Exercise Good Judgment

• Understand Community

• Respect Information

• Value and Productivity

• Social isn’t Mobile

• When Things Go Wrong

Questions?

If you have any questions, please submit them now.

Thank you for taking the time to attend today’s webinar.

If you have any questions about the information covered in the webinar, please contact:

Joe Gerardjgerard@i-sight.com

Sharlyn Laubyslauby@itmgroupinc.com