The 3 Cornerstones of a Great Site Search Experience

IRRELEVANT SEARCH RESULTS DUE TO

PARTIAL MATCH

“yellow tops” sorted by best seller

Keyword IDF (t) Relevance gain (t)

Black 1.787 .352

Grey 2.6408 .381

Leather 2.4287 .651

Bag 2.2799 .829

Shoe 2.7506 .872

SECRETS TO BETTER SEARCH RELEVANCE

Using IDF

Using Relevance

gain

UNBXD’S USER BEHAVIOUR SEARCH –THE IMPACT!

ONLINE MERCHANDISING

What online merchandizers

want?

Ease of promoting

select sections of the catalog

Relevant display options

Increase basket size and AOV

Real-time campaign

assessment

PROMOTING TRENDING PRODUCTS

Promote trending/seasonal

products for standard queries

Summer dresses being promoted for the query ‘Dresses’

in the summer months

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28TH July, 2015 | 2 PM EDT